News and updates in my blog

News Blog2026-09-08T08:30:07+02:00

News from vh-crossmedia

Completed projects and news from my work

So entsteht Ihre neue Website – Einblick in meinen Designprozess

14. October 2025|

Von der ersten Idee bis zur fertigen Website: Dieser Beitrag gewährt einen transparenten Blick hinter die Kulissen meiner Arbeitsweise – für alle, die wissen möchten, wie gutes Webdesign wirklich entsteht.

Jede Website erzählt eine Geschichte – Ihre Geschichte. Mein Ziel ist es, Websites zu gestalten, die funktionieren, begeistern and Bestand haben. Von der ersten Idee bis zur finalen Umsetzung steht dabei eines im Mittelpunkt: eine ehrliche, individuelle und partnerschaftliche Zusammenarbeit.

Von der ersten Idee bis zur fertigen Website: Ein transparenter Blick hinter die Kulissen meiner Arbeitsweise – für alle, die wissen möchten, wie gutes Webdesign wirklich entsteht.

Interesse an einer neuen Website? Mein Designprozess macht den Unterschied – transparent und effizient.

Erfolgsgeschichten Nr. 5

06. October 2025|

In the category

In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:

Peterhoff-Gruppe: starke Partnerschaft seit 2014

Die Peterhoff-Gruppe, eines der führenden Dienstleistungsunternehmen in den Bereichen Gebäudereinigung, Sicherheit und Facility Management, zählt bereits seit 2014 zu meinen geschätzten Kunden. Seit über einem Jahrzehnt darf ich die kontinuierliche Entwicklung dieses Familienunternehmens begleiten und visuell mitgestalten – von der Website bis hin zur Außenwerbung am Firmensitz.

In dieser langjährigen Zusammenarbeit entstand eine Vielzahl an Projekten, die das Erscheinungsbild der Unternehmensgruppe prägen. Dazu gehören unter anderem:

  • Mehrfach neu gestaltete und betreute Webseiten der Gruppe und ihrer Tochterunternehmen
  • Kontinuierliche Pflege und Weiterentwicklung des Corporate Designs
  • Geschäftsausstattung wie Visitenkarten, Briefpapier und diverse Kommunikationsmittel
  • Gestaltung von Werbemitteln, Fahrzeugbeschriftungen und Gebäudebeschriftungen
  • Präsentationen, Konzeptunterlagen und Vertriebsunterlagen für Kundenakquise und Außendienst
  • Newsletter, Mailings und Messeauftritte

Zu den jüngsten Höhepunkten zählt die Gestaltung sämtlicher Werbematerialien und Promotion-Elemente zum 50-jährigen Jubiläum der Peterhoff-Gruppe, ein Projekt, das die Erfolgsgeschichte dieses Unternehmens eindrucksvoll unterstreicht.

Die Zusammenarbeit mit der Peterhoff-Gruppe zeichnet sich durch Offenheit, Verlässlichkeit und gegenseitiges Vertrauen aus – ideale Voraussetzungen für kreative und zielgerichtete Gestaltung. Für diese langjährige Partnerschaft und das anhaltende Vertrauen bedanke ich mich herzlich und freue mich auf viele weitere gemeinsame Projekte.

Further information can be found on the Website der Peterhoff-Gruppe.

Workbooks for "Hörschnäges Kids"

11 September 2025|

This year, I was once again able to work for the University of Trier and the Department of Social Sciences Education - this time on a project that is particularly close to my heart: the new workbooks for the podcast series "Hörschnäges Kids".

While the original "Hörschnäges" booklets are tailored to lower secondary level, "Hörschnäges Kids" is aimed at primary school pupils. The idea: Promoting language education right from the startand where language, society and politics are closely interlinked - in subject lessons.

The short, child-friendly podcasts pick up on key topics from history, geography and society and illustrate them using regional examples. I have developed the appropriate layouts for the workbooks, which contain listening exercises, tasks and materials for in-depth study.

In addition, this year I have also designed two advertising flyers for "Hörschnäges" and "Hörschnäges Kidswhich fit perfectly into the respective line in terms of design and make the projects visible to the outside world.

I particularly enjoyed working on this series because it ideally combines my favourite subject areas - education, design and child-orientated knowledge transfer. I hope that the new booklets and flyers will help to motivate young listeners to listen, think and ask questions.

Further information on the project can be found here.

Tips & Tricks No. 25

15 July 2025|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 elements that should not be missing on any homepage

The homepage is much more than just the entry point to a website. It is the digital business card, the first point of contact - and often the decisive one. The decision is made within a few seconds: continue reading or jump off? As a web designer, I therefore make sure that certain elements are well thought out and clearly implemented right from the start.

Here are nine central building blocks that I consider together with my clients when designing each homepage:


  1. Visual introduction: hero motif, slider or strong visual language

The first glance is decisive - and it should be a good one. Whether it's a large-scale hero motif, a customised slider or a short video clip: together we choose the right visual element that gets to the heart of the website's message and draws visitors' attention. I make sure that design and technology work together perfectly - for a professional, inviting and brand-typical first impression.

  1. Clear address: Headline with value proposition

A homepage needs more than just a "Welcome" - it needs orientation. Together with my clients, I develop a concise headline that clearly shows what the company offers - and why this is relevant for the target group. A well thought-out introduction creates trust and arouses interest.

  1. Link to social media: show presence where the target group is on the move

Whether Instagram, Facebook, LinkedIn or YouTube - if you are active on social networks, you should also make these channels visible on your website. I integrate social media links, feeds or individual posts in such a way that they match the design and offer real added value. Together, we clarify which platforms make sense and how a link can be harmoniously integrated. The result is a coherent presence - across all channels.

  1. Service overview or offer teaser

What exactly does the company offer? Together, we prioritise the content that should be the focus - and I develop design solutions that present the services in a clearly structured and visually appealing way. Even complex topics can be made easily accessible with modular teasers, icons or short descriptions.

  1. Call to action

Whether it's an appointment, contact form or product page - it should be recognisable on the homepage what should happen next. Together, we define the goal of the page and I make sure that suitable call-to-actions are placed sensibly and implemented in a visually convincing way. This creates clear user guidance without detours.

  1. Current content, references or customer testimonials

A website is allowed to live - this conveys topicality and seriousness. Depending on the project, I develop suitable options for integrating news, selected references or customer opinions. Even if no news section is planned, content can be presented in a targeted manner so that it is effective - without the need for constant maintenance.

  1. Contact option or direct link

A good website makes it easy to get in touch. I make sure that all important contact options are clearly visible and can be used on mobile devices - whether as a button, as fixed information in the header or as a short form in the footer. Here too, we work together to decide what suits the target group and the project.

9 elements that should not be missing on any homepage
  1. Sophisticated navigation and user guidance

You can't see good menu navigation - you can feel it. I develop a clear structure that is logically organised and works intuitively on all devices. I pay attention to short click paths, comprehensible labelling and a clear hierarchy that makes visiting the site pleasant and goal-oriented.

  1. Technical basics: loading time, mobile view, data protection

Design only works if the technology is right. I pay attention to clean code, fast loading times, an optimised display on mobile devices and the implementation of all legally required elements - from the cookie banner to the privacy policy. The result is a reliable, future-proof website.


These nine elements form a strong foundation for homepages that are convincing - visually, structurally and technically. In every project, I develop customised solutions that precisely match the requirements and target groups of my clients. The order of the points is not a fixed rule, but results from the respective concept. The decisive factor is that the overall picture is right - in terms of function, design and content.

Do you want your homepage to impress from the very first click? I can help you achieve this!

Brochures: Versatile companions for your corporate communications

07 July 2025|

Whether a comprehensive information brochure, attractive product price list or compact image brochure - multi-page print formats are real all-rounders when it comes to presenting your messages in a clear, convincing and high-quality way. This is because printed brochures appeal to customers on a particularly valuable level, create trust and ensure that your company is remembered in the long term.

As an experienced graphic designer, I can help you create brochures that are a perfect fit for your company and your target group. Format and design play an important role here: classic portrait format, modern square format or something completely customised - each variant has its own charm and fulfils its specific purpose.

I provide comprehensive support for your project, from the creative concept to the professional design and smooth printing process. You save time and receive brochures from a single source that are visually impressive and technically perfect.

Would you like to provide your customers with targeted information, present your products in the best possible way or leave a lasting impression? I would be happy to advise you individually and work with you to find the ideal brochure format for your goals.

Design from a single source - from the practice's website to the recruiting campaign

07 June 2025|

In a recent project for a physiotherapy practice, I was able to show how seamlessly a holistic design concept can be implemented. From classic stationery and business cards to an eye-catching campaign for a job vacancy with banners and matching social media motifs to vehicle lettering - including the job advert, of course - I delivered all elements from a single source. The result is a consistent and recognisable image that is perfectly coordinated.

Fresh on the net: PURE Performance

10 April 2025|

PURE Performance is online - Athletics centre with a fresh web presence

After weeks of intensive planning, design and realisation, I am delighted to present the new PURE Performance website. It is now online and clearly shows what the athletics centre is all about: professionalism, dynamism and clear structures.

vh-crossmedia | Volker Heupel | References Webdesign

Sporty, clear design: The design of the website reflects the dynamism and performance orientation of the athletics centre. With clear lines, sporty aesthetics and a greatly reduced colour palette, the values and energy of PURE Performance are visually conveyed.

Optimised user guidance: A key objective was to provide visitors with quick and intuitive access to the most important content and offers. The structure of the website clearly guides visitors through the various training areas such as speedcourt, running training, strength training and mental coaching, supported by a user-friendly interface.

Mobile performance: Optimisation for mobile devices was particularly important. As athletes and sports enthusiasts are often on the move, the website adapts flexibly to all screen sizes and offers fast loading times and easy navigation even when on the move.

Integration of booking functions: Another important focus was the integration of a seamless connection to the Eversports booking platform, so that appointments and training programmes can be conveniently managed and booked online.

I wish the PURE Performance team every success and look forward to you taking a look at the new website.

Have fun exploring!

Fresh on the net: Job vacancies in the Peterhoff Group

02 April 2025|

New job platform for Peterhoff: modern, clear and user-friendly

A new page for the Peterhoff Group's job vacancies is online - and I was allowed to take over the technical realisation. The aim was to create a modern and well-structured platform on which all vacancies could be presented in a centralised, clear and attractive way.

The website was realised with WordPress, the powerful MyListing theme and the Elementor Pro page builder. The combination of these tools enables a flexible design and user-friendly handling - both for applicants and for maintaining the data in the backend.

vh-crossmedia | Volker Heupel | References Webdesign

A particular focus was placed on the clear presentation of the individual job offers and the ability to filter them specifically, for example by location and area of activity. This allows interested parties to find suitable jobs quickly and easily - whether as a cleaner, property manager or in administration.

I am delighted to have realised this project together with the Peterhoff team and wish the new platform many suitable applicants!

Fresh on the net: Municipality of Aremberg

18 February 2025|

The local community of Aremberg has a new digital home - a modern website that invites you to discover it.

The new website combines tradition and future: it not only provides interesting facts about village life, but also gives a comprehensive overview of important contact points, events and current developments. The focus was on clarity and a clear structure in order to provide all users with quick access to relevant information.

vh-crossmedia | Volker Heupel | References Webdesign

For this website, it was particularly important to me to create a design that reflects Aremberg's identity and at the same time offers clear, intuitive navigation. In addition to a uniform, appealing appearance, I developed a colour concept that supports user guidance on the subpages: Each section picks up its own colour combination so that visitors know where they are at all times.

But not only the design, but also the technical realisation posed special challenges. Extensive, customised programming was required in order to optimally implement the municipality's individual wishes. From specific functions for displaying important content to customised adjustments to the layout - the website was tailored to the municipality's needs down to the last detail.

The collaboration with the municipality of Aremberg was characterised by clear ideas and a productive exchange. I am delighted that I was able to create a platform with this website that not only provides information, but also conveys the special atmosphere of the place.

So entsteht Ihre neue Website – Einblick in meinen Designprozess

14. October 2025|

Von der ersten Idee bis zur fertigen Website: Dieser Beitrag gewährt einen transparenten Blick hinter die Kulissen meiner Arbeitsweise – für alle, die wissen möchten, wie gutes Webdesign wirklich entsteht.

Jede Website erzählt eine Geschichte – Ihre Geschichte. Mein Ziel ist es, Websites zu gestalten, die funktionieren, begeistern and Bestand haben. Von der ersten Idee bis zur finalen Umsetzung steht dabei eines im Mittelpunkt: eine ehrliche, individuelle und partnerschaftliche Zusammenarbeit.

Von der ersten Idee bis zur fertigen Website: Ein transparenter Blick hinter die Kulissen meiner Arbeitsweise – für alle, die wissen möchten, wie gutes Webdesign wirklich entsteht.

Interesse an einer neuen Website? Mein Designprozess macht den Unterschied – transparent und effizient.

Erfolgsgeschichten Nr. 5

06. October 2025|

In the category

In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:

Peterhoff-Gruppe: starke Partnerschaft seit 2014

Die Peterhoff-Gruppe, eines der führenden Dienstleistungsunternehmen in den Bereichen Gebäudereinigung, Sicherheit und Facility Management, zählt bereits seit 2014 zu meinen geschätzten Kunden. Seit über einem Jahrzehnt darf ich die kontinuierliche Entwicklung dieses Familienunternehmens begleiten und visuell mitgestalten – von der Website bis hin zur Außenwerbung am Firmensitz.

In dieser langjährigen Zusammenarbeit entstand eine Vielzahl an Projekten, die das Erscheinungsbild der Unternehmensgruppe prägen. Dazu gehören unter anderem:

  • Mehrfach neu gestaltete und betreute Webseiten der Gruppe und ihrer Tochterunternehmen
  • Kontinuierliche Pflege und Weiterentwicklung des Corporate Designs
  • Geschäftsausstattung wie Visitenkarten, Briefpapier und diverse Kommunikationsmittel
  • Gestaltung von Werbemitteln, Fahrzeugbeschriftungen und Gebäudebeschriftungen
  • Präsentationen, Konzeptunterlagen und Vertriebsunterlagen für Kundenakquise und Außendienst
  • Newsletter, Mailings und Messeauftritte

Zu den jüngsten Höhepunkten zählt die Gestaltung sämtlicher Werbematerialien und Promotion-Elemente zum 50-jährigen Jubiläum der Peterhoff-Gruppe, ein Projekt, das die Erfolgsgeschichte dieses Unternehmens eindrucksvoll unterstreicht.

Die Zusammenarbeit mit der Peterhoff-Gruppe zeichnet sich durch Offenheit, Verlässlichkeit und gegenseitiges Vertrauen aus – ideale Voraussetzungen für kreative und zielgerichtete Gestaltung. Für diese langjährige Partnerschaft und das anhaltende Vertrauen bedanke ich mich herzlich und freue mich auf viele weitere gemeinsame Projekte.

Further information can be found on the Website der Peterhoff-Gruppe.

Workbooks for "Hörschnäges Kids"

11 September 2025|

This year, I was once again able to work for the University of Trier and the Department of Social Sciences Education - this time on a project that is particularly close to my heart: the new workbooks for the podcast series "Hörschnäges Kids".

While the original "Hörschnäges" booklets are tailored to lower secondary level, "Hörschnäges Kids" is aimed at primary school pupils. The idea: Promoting language education right from the startand where language, society and politics are closely interlinked - in subject lessons.

The short, child-friendly podcasts pick up on key topics from history, geography and society and illustrate them using regional examples. I have developed the appropriate layouts for the workbooks, which contain listening exercises, tasks and materials for in-depth study.

In addition, this year I have also designed two advertising flyers for "Hörschnäges" and "Hörschnäges Kidswhich fit perfectly into the respective line in terms of design and make the projects visible to the outside world.

I particularly enjoyed working on this series because it ideally combines my favourite subject areas - education, design and child-orientated knowledge transfer. I hope that the new booklets and flyers will help to motivate young listeners to listen, think and ask questions.

Further information on the project can be found here.

Tips & Tricks No. 25

15 July 2025|

neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

9 elements that should not be missing on any homepage

The homepage is much more than just the entry point to a website. It is the digital business card, the first point of contact - and often the decisive one. The decision is made within a few seconds: continue reading or jump off? As a web designer, I therefore make sure that certain elements are well thought out and clearly implemented right from the start.

Here are nine central building blocks that I consider together with my clients when designing each homepage:


  1. Visual introduction: hero motif, slider or strong visual language

The first glance is decisive - and it should be a good one. Whether it's a large-scale hero motif, a customised slider or a short video clip: together we choose the right visual element that gets to the heart of the website's message and draws visitors' attention. I make sure that design and technology work together perfectly - for a professional, inviting and brand-typical first impression.

  1. Clear address: Headline with value proposition

A homepage needs more than just a "Welcome" - it needs orientation. Together with my clients, I develop a concise headline that clearly shows what the company offers - and why this is relevant for the target group. A well thought-out introduction creates trust and arouses interest.

  1. Link to social media: show presence where the target group is on the move

Whether Instagram, Facebook, LinkedIn or YouTube - if you are active on social networks, you should also make these channels visible on your website. I integrate social media links, feeds or individual posts in such a way that they match the design and offer real added value. Together, we clarify which platforms make sense and how a link can be harmoniously integrated. The result is a coherent presence - across all channels.

  1. Service overview or offer teaser

What exactly does the company offer? Together, we prioritise the content that should be the focus - and I develop design solutions that present the services in a clearly structured and visually appealing way. Even complex topics can be made easily accessible with modular teasers, icons or short descriptions.

  1. Call to action

Whether it's an appointment, contact form or product page - it should be recognisable on the homepage what should happen next. Together, we define the goal of the page and I make sure that suitable call-to-actions are placed sensibly and implemented in a visually convincing way. This creates clear user guidance without detours.

  1. Current content, references or customer testimonials

A website is allowed to live - this conveys topicality and seriousness. Depending on the project, I develop suitable options for integrating news, selected references or customer opinions. Even if no news section is planned, content can be presented in a targeted manner so that it is effective - without the need for constant maintenance.

  1. Contact option or direct link

A good website makes it easy to get in touch. I make sure that all important contact options are clearly visible and can be used on mobile devices - whether as a button, as fixed information in the header or as a short form in the footer. Here too, we work together to decide what suits the target group and the project.

9 elements that should not be missing on any homepage
  1. Sophisticated navigation and user guidance

You can't see good menu navigation - you can feel it. I develop a clear structure that is logically organised and works intuitively on all devices. I pay attention to short click paths, comprehensible labelling and a clear hierarchy that makes visiting the site pleasant and goal-oriented.

  1. Technical basics: loading time, mobile view, data protection

Design only works if the technology is right. I pay attention to clean code, fast loading times, an optimised display on mobile devices and the implementation of all legally required elements - from the cookie banner to the privacy policy. The result is a reliable, future-proof website.


These nine elements form a strong foundation for homepages that are convincing - visually, structurally and technically. In every project, I develop customised solutions that precisely match the requirements and target groups of my clients. The order of the points is not a fixed rule, but results from the respective concept. The decisive factor is that the overall picture is right - in terms of function, design and content.

Do you want your homepage to impress from the very first click? I can help you achieve this!

Brochures: Versatile companions for your corporate communications

07 July 2025|

Whether a comprehensive information brochure, attractive product price list or compact image brochure - multi-page print formats are real all-rounders when it comes to presenting your messages in a clear, convincing and high-quality way. This is because printed brochures appeal to customers on a particularly valuable level, create trust and ensure that your company is remembered in the long term.

As an experienced graphic designer, I can help you create brochures that are a perfect fit for your company and your target group. Format and design play an important role here: classic portrait format, modern square format or something completely customised - each variant has its own charm and fulfils its specific purpose.

I provide comprehensive support for your project, from the creative concept to the professional design and smooth printing process. You save time and receive brochures from a single source that are visually impressive and technically perfect.

Would you like to provide your customers with targeted information, present your products in the best possible way or leave a lasting impression? I would be happy to advise you individually and work with you to find the ideal brochure format for your goals.

Design from a single source - from the practice's website to the recruiting campaign

07 June 2025|

In a recent project for a physiotherapy practice, I was able to show how seamlessly a holistic design concept can be implemented. From classic stationery and business cards to an eye-catching campaign for a job vacancy with banners and matching social media motifs to vehicle lettering - including the job advert, of course - I delivered all elements from a single source. The result is a consistent and recognisable image that is perfectly coordinated.

Fresh on the net: PURE Performance

10 April 2025|

PURE Performance is online - Athletics centre with a fresh web presence

After weeks of intensive planning, design and realisation, I am delighted to present the new PURE Performance website. It is now online and clearly shows what the athletics centre is all about: professionalism, dynamism and clear structures.

vh-crossmedia | Volker Heupel | References Webdesign

Sporty, clear design: The design of the website reflects the dynamism and performance orientation of the athletics centre. With clear lines, sporty aesthetics and a greatly reduced colour palette, the values and energy of PURE Performance are visually conveyed.

Optimised user guidance: A key objective was to provide visitors with quick and intuitive access to the most important content and offers. The structure of the website clearly guides visitors through the various training areas such as speedcourt, running training, strength training and mental coaching, supported by a user-friendly interface.

Mobile performance: Optimisation for mobile devices was particularly important. As athletes and sports enthusiasts are often on the move, the website adapts flexibly to all screen sizes and offers fast loading times and easy navigation even when on the move.

Integration of booking functions: Another important focus was the integration of a seamless connection to the Eversports booking platform, so that appointments and training programmes can be conveniently managed and booked online.

I wish the PURE Performance team every success and look forward to you taking a look at the new website.

Have fun exploring!

Fresh on the net: Job vacancies in the Peterhoff Group

02 April 2025|

New job platform for Peterhoff: modern, clear and user-friendly

A new page for the Peterhoff Group's job vacancies is online - and I was allowed to take over the technical realisation. The aim was to create a modern and well-structured platform on which all vacancies could be presented in a centralised, clear and attractive way.

The website was realised with WordPress, the powerful MyListing theme and the Elementor Pro page builder. The combination of these tools enables a flexible design and user-friendly handling - both for applicants and for maintaining the data in the backend.

vh-crossmedia | Volker Heupel | References Webdesign

A particular focus was placed on the clear presentation of the individual job offers and the ability to filter them specifically, for example by location and area of activity. This allows interested parties to find suitable jobs quickly and easily - whether as a cleaner, property manager or in administration.

I am delighted to have realised this project together with the Peterhoff team and wish the new platform many suitable applicants!

Fresh on the net: Municipality of Aremberg

18 February 2025|

The local community of Aremberg has a new digital home - a modern website that invites you to discover it.

The new website combines tradition and future: it not only provides interesting facts about village life, but also gives a comprehensive overview of important contact points, events and current developments. The focus was on clarity and a clear structure in order to provide all users with quick access to relevant information.

vh-crossmedia | Volker Heupel | References Webdesign

For this website, it was particularly important to me to create a design that reflects Aremberg's identity and at the same time offers clear, intuitive navigation. In addition to a uniform, appealing appearance, I developed a colour concept that supports user guidance on the subpages: Each section picks up its own colour combination so that visitors know where they are at all times.

But not only the design, but also the technical realisation posed special challenges. Extensive, customised programming was required in order to optimally implement the municipality's individual wishes. From specific functions for displaying important content to customised adjustments to the layout - the website was tailored to the municipality's needs down to the last detail.

The collaboration with the municipality of Aremberg was characterised by clear ideas and a productive exchange. I am delighted that I was able to create a platform with this website that not only provides information, but also conveys the special atmosphere of the place.

All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.

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