News from vh-crossmedia
Completed projects and news from my work
Tips & Tricks No. 22
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 reasons why your company needs a new logo
Is your logo still up to date? If you have the feeling that your logo no longer fits your company or our times, you should think about a change. A new logo is more than just replacing a graphic - it is your business card in the digital world and can have a significant impact on your company's success.
A logo is more than just a pretty picture - it is the face of your brand and characterises the image of your company, and an outdated or unsuitable logo can do more harm than good. Designing a new logo is therefore a complex process that requires a thorough analysis of your brand and your target audience. As a professional graphic designer, I can help you develop a logo that reflects your company values and appeals to your customers.
Here are nine reasons why your company might want to think about a new logo:
- No existing logo: Without a "proper" logo, it is difficult to build a strong brand identity. A professionally designed logo gives the company a face and makes it easier to recognise. It creates a visual connection with customers and helps to stand out from the competition.
Example: A start-up that has just been founded and does not yet have a visual identity. Or a company that was previously only known by a name without any graphic representation. The new logo has a memorable, modern and visual design that perfectly matches the industry and clearly represents the company visually.
-
- before
-
- after
- Outdated design: A logo that was designed many years ago may look outdated today and no longer fit in with current design trends.
Example: Today, a 90s-style logo with bright colours and 3D effects often looks kitschy and out of date. The redesigned logo is minimalist and uses skilful line drawings to create a contemporary and elegant look.
-
- before
-
- after
- Lack of recognisability: Is your logo so generic that it hardly stands out? A unique logo attracts more attention and is more memorable.
Example: A logo with a standard font such as Times and a line is difficult to remember and offers no recognition value. The new logo impresses with a very personal, industry-related font, a concise figurative mark and friendly colours that make it unmistakable.
-
- before
-
- after
- Technical restrictions: Does your logo not work in all formats or sizes? A modern logo should be flexible in use, both digitally and in print.
Example: A logo with fine details can appear blurred or lose important elements when displayed small. The revised logo impresses with its clear presentation and very modern design, which is shown to its best advantage in all formats and sizes.
-
- before
-
- after
- Redesign of individual elements: Sometimes it is not necessary to completely revise the entire logo, but only a part of it in order to convey a fresh and modern impression.
Example: A company has a logo with a very detailed and old-fashioned figurative mark that becomes blurred in smaller formats. Simplifying or modernising the figurative mark can improve readability and make the logo more flexible. The modernised figurative mark of the logo and the contemporary visualisation give the corporate identity a fresh and up-to-date look.
-
- before
-
- after
- Outdated fonts: Fonts are an important part of a company's visual identity. Outdated or inappropriate fonts can undermine the overall design and leave a negative impression. Modern fonts often look cleaner, more professional and more contemporary.
Example: The use of certain fonts can very quickly make a logo or design look outdated. These fonts are often associated with certain time periods or styles that are now perceived as unprofessional or old-fashioned. The new logo shows a compact representation with modern fonts and iconographic elements that make the design look professional and contemporary.
-
- before
-
- after
- Competition: Have your competitors modernised their logos? A fresh look can help you stand out from the competition.
Example: In an industry with many similar services, a unique logo can be a decisive competitive advantage. The calmer and more focussed presentation of the new logo conveys a professional impression and clearly sets the company apart from the competition.
-
- before
-
- after
- Digitisation: The digital age places new demands on logos. A new logo should also be optimised for digital applications.
Example: A logo that looked good in print 10 years ago doesn't necessarily have to look good on a smartphone display. With the partial change of the name and the new corporate design colours, the updated logo presents itself reduced and optimally suited for the digital age.
-
- before
-
- after
- Generational change and changing values: Each generation brings its own values, ideas and preferences with it. A generational change can mean that the existing values and the visual identity of the company are no longer in harmony. A new logo can help to reflect the new values and the changed corporate culture.
Example: A family business is taken over by the younger generation. They want a more modern image and want to combine the company's traditional values with a fresh look. The new logo looks young and fresh thanks to the skilful use of white space and modern design elements.
-
- before
-
- after
A well-designed logo is a long-term investment in your brand. It can help make your company more successful and leave a lasting impression on your customers. A new logo is the best investment in your future. Arrange a free consultation today and let us develop your new logo together.
White space - the invisible hero in logo design
Accordingly, it is not only the quality of the stroke, the print or the sophistication of any technique that guarantees the quality of the sign, it is also the white space within the sign or between the signs that confirms the expressive power of a sign.
- Adrian Frutiger | Swiss graphic designer, typographer and type designer
White space, often also called negative space, is an often underestimated element in graphic design. However, it plays a decisive role in the design of logos. This is because it not only gives a logo a certain lightness and breathability, but also contributes significantly to its impact and recognisability.
What actually is white space?
White space is the free area around or within a design. It is what not and yet it significantly influences how we perceive the design. In logo design, for example, white space can emphasise the shape of a figure, create a contrast or even become part of the actual design.
Why is white space so important?
- Clarity and order: White space ensures calm and order in a design. It prevents a logo from appearing cluttered and makes it easier to concentrate on the essential elements.
- Emphasis: The targeted use of white space can emphasise certain elements of a logo.
- Modernity: Many modern logos rely on generous white space. This gives them a timeless and elegant look.
- Versatility: White space can be used flexibly. It can be used over large areas as well as in small details.
How do you use white space in logo design?
- Negative Space: Negative space is a versatile design tool that can be used in both minimalist and complex designs. Here, white space is used to create an additional shape.
- Surroundings: The space around the logo is just as important. A sufficiently large border allows the logo to breathe and prevents it from blending in with other elements.
- Typography: White space also plays a role in typography. The space between the letters (tracking) and the lines (leading) influences legibility and the overall impression.
Examples of logos I have created with white space
White space is a powerful tool in the hands of the designer. It can decisively influence the effect of a logo and give it an unmistakable identity. So the next time you want a logo, remember: sometimes less is more.
Would you like to find out more about logo design? I will be happy to answer any further questions you may have.
Your exhibition stand - a reflection of your brand
Are you planning to exhibit at a trade fair and want your stand to stand out? Then you've come to the right place! As a graphic and web designer, I can help you transform your trade fair stand into a real eye-catcher. Because your stand is more than just a place at the trade fair - it's your business card, your stage and your chance to win new customers.
What I can do for you
I am at your side from the initial idea to the final realisation. Together we will develop a concept that perfectly matches your brand and your goals. My services include
- Customised design: Whether eye-catching banners, elegant counters or modern exhibition walls - I design everything according to your wishes.
- Comprehensive advice: Are you unsure which materials are best suited or how to optimise the design of your stand? I will be happy to advise you.
- Complete service: From graphic design to production and delivery to your premises - I take care of everything for you.
Why a professionally designed exhibition stand is so important
A well-designed exhibition stand offers you numerous advantages:
- High recognition value: A standardised appearance strengthens your brand identity.
- More attention: An attractive stand attracts the attention of visitors.
- Successful customer approach: You can present your products and services effectively in an appealing ambience.
- Professional impression: A well-designed stand emphasises your expertise.
Which elements are part of a successful exhibition stand?
A successful exhibition stand consists of various elements:
- Exhibition walls: The perfect backdrop for your presentation.
- Trade fair counters: The central point of contact for your visitors.
- Roll-ups: Flexible advertising banners.
- Banners and flags: High recognition value from afar.
- Exhibition furniture: Functional and stylish seating.
- Lighting: Puts your stand in the right light.
- Give-aways: Small gifts for your visitors.
Your individual wishes take centre stage
Every exhibition stand is unique. That's why I attach great importance to realising your individual ideas and requirements. Together we will develop a concept that perfectly suits your brand and your budget. With a professionally designed exhibition stand, you will make a lasting impression. Feel free to contact me to discuss your customised offer.
Specific web design for different industries: what is important
Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?
As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:
- Target group analysis: Understand your potential customers exactly and their needs and expectations.
- Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
- Development of an appealing design: Unique design that effectively reflects your brand and message.
- Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
- Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
- Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
- Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
- Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
- Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.
Additional services:
- Consistent design and branding: Uniform appearance across all your online channels.
- Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
- Social media marketing: Effective use of social media to increase your reach and customer loyalty.
With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.
Detailed evaluation of some of the websites I have created for my clients:
Friends of Arenberg Castle Ruins e.V.
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
- Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
- Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Accessibility: The website is largely barrier-free and can be used by people with disabilities.
SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
- Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
- Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Security: The website uses SSL encryption to protect user data.
Husqvarna Automower® from Gartenwelt Frey
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
- Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
- Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.
Kommern High Game Park
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
- Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
- User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Society for the Conservation of Owls (EGE)
Fulfilled requirements:
- Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
- Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
- User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep
Fulfilled requirements:
- Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
- Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
- User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Success stories no. 2
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Kurth Autokrane GmbH & Co. KG: successful co-operation since 2008
Since my first job in 2008 for the family-run company Kurth Autokrane GmbH & Co. KG, I have experienced an impressive journey. This company, which has been operating in the Eifel and Rhineland regions for more than 20 years, is known for its reliable and versatile services for crane jobs, machine relocations and work platform operations.
A motivated team of dedicated employees ensures that every order is handled professionally and efficiently. Kurth Autokrane offers a nationwide crane dispatch service up to a mobile crane size of 500 tonnes. Other strengths include a comprehensive towing service and bus and lorry recovery. With a 24-hour service 365 days a year and co-operation with renowned partner companies that also hire out equipment that is not available in the company's own fleet, Kurth Autokrane stands out for its flexibility and customer proximity.
Over the years, we have realised numerous projects and continuously developed Kurth Autokrane's online presence with three comprehensive website relaunches. Together we have created a wide range of advertising media, including
- The complete business equipment
- Image and job adverts
- Flyers, brochures, information material and data sheets
- Roll-ups, banners, perimeter advertising and flags
- Signage and labelling
- Promotional gifts
- Icons and illustrations
This long-standing partnership has enabled me to develop versatile and creative solutions that strengthen and support the Kurth company in its external image. Kurth Autokrane GmbH & Co. KG is celebrating its 25th anniversary this year - I would like to thank them for the trust they have placed in me and look forward to continuing our successful collaboration in the years to come. Further information can be found on the Website of the company.
Tips & Tricks No. 21
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 arguments in favour of classic business cards
Business cards have been an essential part of business life for centuries. Despite the digital age, they have maintained their place.
In a world where digital communication is becoming increasingly important, the classic business card remains a valuable tool for personal and professional communication. It combines tradition with functionality and offers numerous advantages that are often lost in the digital space. In this blog article, I highlight the advantages of classic business cards and also discuss the modern version with a scannable QR code.
- Personal contact
Business cards enable a direct and personal exchange. Handing over a card creates a moment of connection that is often not achieved by digital means. - First impression
A well-designed business card can make a lasting first impression. It reflects professionalism and care and can impress potential customers or partners. - Tangibility
Physical business cards are tangible and can be easily stored or passed on. They serve as a constant reminder of an encounter or a business transaction. - Creative design options
The design options for physical business cards are diverse. Different types of paper, printing techniques and finishes such as embossing or varnishing offer creative freedom. - Eye-catching design
Special design elements such as a colour cut (on the edges of the business card) or special materials make your business card a real eye-catcher and make you stand out from the crowd. - Immediate access to information
Business cards offer a quick way to pass on contact details and important information without the need for technical devices. - Extended information
A QR code on the business card makes it possible to provide more information than would fit on a conventional card. By scanning the code, contact details, websites, social media profiles and more can be stored directly on the smartphone. - Timeliness and flexibility
QR codes allow the digital content to which they refer to be updated at any time. This means that changes to contact details or additional information can be easily adapted without having to print new cards. - Combination of physical and digital
Business cards with a QR code combine the advantages of the physical and digital worlds. They offer the feel and personal touch of a classic business card, while at the same time providing access to more comprehensive and up-to-date digital information.
The modern business card with QR code
Imagine you receive a business card from a business partner. At first glance, it looks like a classic business card: high-quality paper, attractive design. But there is a QR code on the back. You pull out your smartphone, scan the code and a mobile website opens with all the relevant information - from contact information and social media links to a link to a current project or portfolio. The data is always up to date and you can save it directly in your address book.
As a professional graphic designer, I offer you the design of classic business cards that are not only aesthetically pleasing, but also effectively communicate your brand and personality. Whether traditional or with an integrated QR code - I design business cards that optimally fulfil your needs and leave a lasting impression. Utilise the advantages of classic business cards to impress in personal contact and at the same time build a bridge to the digital world with modern elements such as QR codes. Let's design your perfect business card together!
Fresh on the net: SYMA
Since 1988 the SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH active in Frechen. In over 35 years, the company has acquired and continuously demonstrated extensive expertise in all areas of property management. It offers its customers structured property management, as the four business divisions cover the entire spectrum.
As a web designer, I am particularly pleased to have had the opportunity to design the company's new website. Working with SYMA was extremely inspiring as they brought their many years of experience and expertise to the project. The new website now not only reflects the company's professionalism, but also provides a user-friendly platform for customers and interested parties to find out more about their comprehensive services.
The classics: expressive adverts
In today's digital world, print advertising may seem old-fashioned to some. But for companies that operate regionally and sell products or services directly to customers in their area, print is still a powerful and effective advertising medium.
Why print advertising works for your local business:
- Quick attention and response: Print media such as newspapers, advertising journals and trade journals are read by many people in your region every day. With a well-placed advert you can attract attention quickly and stimulate spontaneous purchases.
- Perfect for seasonal offers and events: Print advertising is ideal for advertise current offers, promotions and events. Whether Mother's Day, Easter or the next city festival - with a print advert you will be present at the right time and reach exactly the right customers.
- Targeted approach: Local print media offer the opportunity to place your advertising regionally limited to switch. How to reach exactly the target groupthat is relevant for your offer.
- Serious and trustworthy appearance: Print media continue to enjoy a high degree of popularity. Seriousness and credibility. By placing your advert in a respected medium, you strengthen the trust of potential customers in your company.
- Individual design and recognition value: With my experience and creativity I design for you unique print advertsthat are tailored to your target group and have a high recognition value. This will help you stand out from the competition and remain in the memory of your customers.
Print advertising is dead? Not at all!
Especially in combination with online marketing, print advertising for local companies can a strong and profitable strategy be.
Let me advise you and together we will develop a print campaign that will inspire your customers and increase your sales.
Would you like more information on this topic?
Discover my portfolio!
Fresh on the net: JoJo children's and youth centre
The JoJo Protestant children's and youth centre in Frechen is an organisation of the Protestant parish of Frechen. It offers a wide range of activities and programmes for children and young people. The centre is a place of encounter, education and leisure activities for young people.
This is how the JoJo describes itself: "Our centre is an open and welcoming place. We have plenty of space for children and young people. We make it possible to experience community. Children and young people have a right to be supported and guided towards the future. Children and young people ... receive pedagogically qualified support and encouragement and have free space for leisure activities."
It was a pleasure to be able to support the aim of the JoJo Protestant Children's and Youth Centre with the new website: To offer young people a safe space in which they can unfold, develop new skills and make positive social contacts.
Success stories no. 1
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Hochwildpark Kommern: successful collaboration since 2009
Since my first assignment in 2009 for the company then known as Hochwildpark Rheinland, I have experienced a remarkable journey. I look back with pride on the many years of collaboration and the many joint successes.
Even in those days, the park was already established as a family business and was no longer an insider tip for nature lovers. At the same time, the decision-makers were already endeavouring to use progressive advertising measures and create a professional and modern brand identity. Over the past 15 years, I have been able to accompany them on their way to becoming one of the most popular excursion destinations in the region and I am proud of our long-standing cooperation. During this time, we have successfully implemented three website relaunches, numerous marketing campaigns and many interesting projects and I have been able to develop an extensive range of advertising materials. These include
- Signage
- Posters, flyers and brochures
- Stickers, banners and roll-ups
- Vouchers and menus
- Adverts and social media contributions
- Illustrations and teaching materials
- Logo revision
- Promotional items
- and much more
I would like to thank Hochwildpark Kommern for the trust and the good partnership and look forward to continuing our co-operation in the coming years. Further information can be found on the Website of the park.
Tips & Tricks No. 22
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 reasons why your company needs a new logo
Is your logo still up to date? If you have the feeling that your logo no longer fits your company or our times, you should think about a change. A new logo is more than just replacing a graphic - it is your business card in the digital world and can have a significant impact on your company's success.
A logo is more than just a pretty picture - it is the face of your brand and characterises the image of your company, and an outdated or unsuitable logo can do more harm than good. Designing a new logo is therefore a complex process that requires a thorough analysis of your brand and your target audience. As a professional graphic designer, I can help you develop a logo that reflects your company values and appeals to your customers.
Here are nine reasons why your company might want to think about a new logo:
- No existing logo: Without a "proper" logo, it is difficult to build a strong brand identity. A professionally designed logo gives the company a face and makes it easier to recognise. It creates a visual connection with customers and helps to stand out from the competition.
Example: A start-up that has just been founded and does not yet have a visual identity. Or a company that was previously only known by a name without any graphic representation. The new logo has a memorable, modern and visual design that perfectly matches the industry and clearly represents the company visually.
-
- before
-
- after
- Outdated design: A logo that was designed many years ago may look outdated today and no longer fit in with current design trends.
Example: Today, a 90s-style logo with bright colours and 3D effects often looks kitschy and out of date. The redesigned logo is minimalist and uses skilful line drawings to create a contemporary and elegant look.
-
- before
-
- after
- Lack of recognisability: Is your logo so generic that it hardly stands out? A unique logo attracts more attention and is more memorable.
Example: A logo with a standard font such as Times and a line is difficult to remember and offers no recognition value. The new logo impresses with a very personal, industry-related font, a concise figurative mark and friendly colours that make it unmistakable.
-
- before
-
- after
- Technical restrictions: Does your logo not work in all formats or sizes? A modern logo should be flexible in use, both digitally and in print.
Example: A logo with fine details can appear blurred or lose important elements when displayed small. The revised logo impresses with its clear presentation and very modern design, which is shown to its best advantage in all formats and sizes.
-
- before
-
- after
- Redesign of individual elements: Sometimes it is not necessary to completely revise the entire logo, but only a part of it in order to convey a fresh and modern impression.
Example: A company has a logo with a very detailed and old-fashioned figurative mark that becomes blurred in smaller formats. Simplifying or modernising the figurative mark can improve readability and make the logo more flexible. The modernised figurative mark of the logo and the contemporary visualisation give the corporate identity a fresh and up-to-date look.
-
- before
-
- after
- Outdated fonts: Fonts are an important part of a company's visual identity. Outdated or inappropriate fonts can undermine the overall design and leave a negative impression. Modern fonts often look cleaner, more professional and more contemporary.
Example: The use of certain fonts can very quickly make a logo or design look outdated. These fonts are often associated with certain time periods or styles that are now perceived as unprofessional or old-fashioned. The new logo shows a compact representation with modern fonts and iconographic elements that make the design look professional and contemporary.
-
- before
-
- after
- Competition: Have your competitors modernised their logos? A fresh look can help you stand out from the competition.
Example: In an industry with many similar services, a unique logo can be a decisive competitive advantage. The calmer and more focussed presentation of the new logo conveys a professional impression and clearly sets the company apart from the competition.
-
- before
-
- after
- Digitisation: The digital age places new demands on logos. A new logo should also be optimised for digital applications.
Example: A logo that looked good in print 10 years ago doesn't necessarily have to look good on a smartphone display. With the partial change of the name and the new corporate design colours, the updated logo presents itself reduced and optimally suited for the digital age.
-
- before
-
- after
- Generational change and changing values: Each generation brings its own values, ideas and preferences with it. A generational change can mean that the existing values and the visual identity of the company are no longer in harmony. A new logo can help to reflect the new values and the changed corporate culture.
Example: A family business is taken over by the younger generation. They want a more modern image and want to combine the company's traditional values with a fresh look. The new logo looks young and fresh thanks to the skilful use of white space and modern design elements.
-
- before
-
- after
A well-designed logo is a long-term investment in your brand. It can help make your company more successful and leave a lasting impression on your customers. A new logo is the best investment in your future. Arrange a free consultation today and let us develop your new logo together.
White space - the invisible hero in logo design
Accordingly, it is not only the quality of the stroke, the print or the sophistication of any technique that guarantees the quality of the sign, it is also the white space within the sign or between the signs that confirms the expressive power of a sign.
- Adrian Frutiger | Swiss graphic designer, typographer and type designer
White space, often also called negative space, is an often underestimated element in graphic design. However, it plays a decisive role in the design of logos. This is because it not only gives a logo a certain lightness and breathability, but also contributes significantly to its impact and recognisability.
What actually is white space?
White space is the free area around or within a design. It is what not and yet it significantly influences how we perceive the design. In logo design, for example, white space can emphasise the shape of a figure, create a contrast or even become part of the actual design.
Why is white space so important?
- Clarity and order: White space ensures calm and order in a design. It prevents a logo from appearing cluttered and makes it easier to concentrate on the essential elements.
- Emphasis: The targeted use of white space can emphasise certain elements of a logo.
- Modernity: Many modern logos rely on generous white space. This gives them a timeless and elegant look.
- Versatility: White space can be used flexibly. It can be used over large areas as well as in small details.
How do you use white space in logo design?
- Negative Space: Negative space is a versatile design tool that can be used in both minimalist and complex designs. Here, white space is used to create an additional shape.
- Surroundings: The space around the logo is just as important. A sufficiently large border allows the logo to breathe and prevents it from blending in with other elements.
- Typography: White space also plays a role in typography. The space between the letters (tracking) and the lines (leading) influences legibility and the overall impression.
Examples of logos I have created with white space
White space is a powerful tool in the hands of the designer. It can decisively influence the effect of a logo and give it an unmistakable identity. So the next time you want a logo, remember: sometimes less is more.
Would you like to find out more about logo design? I will be happy to answer any further questions you may have.
Your exhibition stand - a reflection of your brand
Are you planning to exhibit at a trade fair and want your stand to stand out? Then you've come to the right place! As a graphic and web designer, I can help you transform your trade fair stand into a real eye-catcher. Because your stand is more than just a place at the trade fair - it's your business card, your stage and your chance to win new customers.
What I can do for you
I am at your side from the initial idea to the final realisation. Together we will develop a concept that perfectly matches your brand and your goals. My services include
- Customised design: Whether eye-catching banners, elegant counters or modern exhibition walls - I design everything according to your wishes.
- Comprehensive advice: Are you unsure which materials are best suited or how to optimise the design of your stand? I will be happy to advise you.
- Complete service: From graphic design to production and delivery to your premises - I take care of everything for you.
Why a professionally designed exhibition stand is so important
A well-designed exhibition stand offers you numerous advantages:
- High recognition value: A standardised appearance strengthens your brand identity.
- More attention: An attractive stand attracts the attention of visitors.
- Successful customer approach: You can present your products and services effectively in an appealing ambience.
- Professional impression: A well-designed stand emphasises your expertise.
Which elements are part of a successful exhibition stand?
A successful exhibition stand consists of various elements:
- Exhibition walls: The perfect backdrop for your presentation.
- Trade fair counters: The central point of contact for your visitors.
- Roll-ups: Flexible advertising banners.
- Banners and flags: High recognition value from afar.
- Exhibition furniture: Functional and stylish seating.
- Lighting: Puts your stand in the right light.
- Give-aways: Small gifts for your visitors.
Your individual wishes take centre stage
Every exhibition stand is unique. That's why I attach great importance to realising your individual ideas and requirements. Together we will develop a concept that perfectly suits your brand and your budget. With a professionally designed exhibition stand, you will make a lasting impression. Feel free to contact me to discuss your customised offer.
Specific web design for different industries: what is important
Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?
As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:
- Target group analysis: Understand your potential customers exactly and their needs and expectations.
- Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
- Development of an appealing design: Unique design that effectively reflects your brand and message.
- Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
- Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
- Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
- Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
- Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
- Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.
Additional services:
- Consistent design and branding: Uniform appearance across all your online channels.
- Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
- Social media marketing: Effective use of social media to increase your reach and customer loyalty.
With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.
Detailed evaluation of some of the websites I have created for my clients:
Friends of Arenberg Castle Ruins e.V.
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
- Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
- Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Accessibility: The website is largely barrier-free and can be used by people with disabilities.
SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
- Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
- Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Security: The website uses SSL encryption to protect user data.
Husqvarna Automower® from Gartenwelt Frey
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
- Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
- Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.
Kommern High Game Park
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
- Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
- User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Society for the Conservation of Owls (EGE)
Fulfilled requirements:
- Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
- Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
- User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep
Fulfilled requirements:
- Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
- Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
- User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Success stories no. 2
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Kurth Autokrane GmbH & Co. KG: successful co-operation since 2008
Since my first job in 2008 for the family-run company Kurth Autokrane GmbH & Co. KG, I have experienced an impressive journey. This company, which has been operating in the Eifel and Rhineland regions for more than 20 years, is known for its reliable and versatile services for crane jobs, machine relocations and work platform operations.
A motivated team of dedicated employees ensures that every order is handled professionally and efficiently. Kurth Autokrane offers a nationwide crane dispatch service up to a mobile crane size of 500 tonnes. Other strengths include a comprehensive towing service and bus and lorry recovery. With a 24-hour service 365 days a year and co-operation with renowned partner companies that also hire out equipment that is not available in the company's own fleet, Kurth Autokrane stands out for its flexibility and customer proximity.
Over the years, we have realised numerous projects and continuously developed Kurth Autokrane's online presence with three comprehensive website relaunches. Together we have created a wide range of advertising media, including
- The complete business equipment
- Image and job adverts
- Flyers, brochures, information material and data sheets
- Roll-ups, banners, perimeter advertising and flags
- Signage and labelling
- Promotional gifts
- Icons and illustrations
This long-standing partnership has enabled me to develop versatile and creative solutions that strengthen and support the Kurth company in its external image. Kurth Autokrane GmbH & Co. KG is celebrating its 25th anniversary this year - I would like to thank them for the trust they have placed in me and look forward to continuing our successful collaboration in the years to come. Further information can be found on the Website of the company.
Tips & Tricks No. 21
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 arguments in favour of classic business cards
Business cards have been an essential part of business life for centuries. Despite the digital age, they have maintained their place.
In a world where digital communication is becoming increasingly important, the classic business card remains a valuable tool for personal and professional communication. It combines tradition with functionality and offers numerous advantages that are often lost in the digital space. In this blog article, I highlight the advantages of classic business cards and also discuss the modern version with a scannable QR code.
- Personal contact
Business cards enable a direct and personal exchange. Handing over a card creates a moment of connection that is often not achieved by digital means. - First impression
A well-designed business card can make a lasting first impression. It reflects professionalism and care and can impress potential customers or partners. - Tangibility
Physical business cards are tangible and can be easily stored or passed on. They serve as a constant reminder of an encounter or a business transaction. - Creative design options
The design options for physical business cards are diverse. Different types of paper, printing techniques and finishes such as embossing or varnishing offer creative freedom. - Eye-catching design
Special design elements such as a colour cut (on the edges of the business card) or special materials make your business card a real eye-catcher and make you stand out from the crowd. - Immediate access to information
Business cards offer a quick way to pass on contact details and important information without the need for technical devices. - Extended information
A QR code on the business card makes it possible to provide more information than would fit on a conventional card. By scanning the code, contact details, websites, social media profiles and more can be stored directly on the smartphone. - Timeliness and flexibility
QR codes allow the digital content to which they refer to be updated at any time. This means that changes to contact details or additional information can be easily adapted without having to print new cards. - Combination of physical and digital
Business cards with a QR code combine the advantages of the physical and digital worlds. They offer the feel and personal touch of a classic business card, while at the same time providing access to more comprehensive and up-to-date digital information.
The modern business card with QR code
Imagine you receive a business card from a business partner. At first glance, it looks like a classic business card: high-quality paper, attractive design. But there is a QR code on the back. You pull out your smartphone, scan the code and a mobile website opens with all the relevant information - from contact information and social media links to a link to a current project or portfolio. The data is always up to date and you can save it directly in your address book.
As a professional graphic designer, I offer you the design of classic business cards that are not only aesthetically pleasing, but also effectively communicate your brand and personality. Whether traditional or with an integrated QR code - I design business cards that optimally fulfil your needs and leave a lasting impression. Utilise the advantages of classic business cards to impress in personal contact and at the same time build a bridge to the digital world with modern elements such as QR codes. Let's design your perfect business card together!
Fresh on the net: SYMA
Since 1988 the SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH active in Frechen. In over 35 years, the company has acquired and continuously demonstrated extensive expertise in all areas of property management. It offers its customers structured property management, as the four business divisions cover the entire spectrum.
As a web designer, I am particularly pleased to have had the opportunity to design the company's new website. Working with SYMA was extremely inspiring as they brought their many years of experience and expertise to the project. The new website now not only reflects the company's professionalism, but also provides a user-friendly platform for customers and interested parties to find out more about their comprehensive services.
The classics: expressive adverts
In today's digital world, print advertising may seem old-fashioned to some. But for companies that operate regionally and sell products or services directly to customers in their area, print is still a powerful and effective advertising medium.
Why print advertising works for your local business:
- Quick attention and response: Print media such as newspapers, advertising journals and trade journals are read by many people in your region every day. With a well-placed advert you can attract attention quickly and stimulate spontaneous purchases.
- Perfect for seasonal offers and events: Print advertising is ideal for advertise current offers, promotions and events. Whether Mother's Day, Easter or the next city festival - with a print advert you will be present at the right time and reach exactly the right customers.
- Targeted approach: Local print media offer the opportunity to place your advertising regionally limited to switch. How to reach exactly the target groupthat is relevant for your offer.
- Serious and trustworthy appearance: Print media continue to enjoy a high degree of popularity. Seriousness and credibility. By placing your advert in a respected medium, you strengthen the trust of potential customers in your company.
- Individual design and recognition value: With my experience and creativity I design for you unique print advertsthat are tailored to your target group and have a high recognition value. This will help you stand out from the competition and remain in the memory of your customers.
Print advertising is dead? Not at all!
Especially in combination with online marketing, print advertising for local companies can a strong and profitable strategy be.
Let me advise you and together we will develop a print campaign that will inspire your customers and increase your sales.
Would you like more information on this topic?
Discover my portfolio!
Fresh on the net: JoJo children's and youth centre
The JoJo Protestant children's and youth centre in Frechen is an organisation of the Protestant parish of Frechen. It offers a wide range of activities and programmes for children and young people. The centre is a place of encounter, education and leisure activities for young people.
This is how the JoJo describes itself: "Our centre is an open and welcoming place. We have plenty of space for children and young people. We make it possible to experience community. Children and young people have a right to be supported and guided towards the future. Children and young people ... receive pedagogically qualified support and encouragement and have free space for leisure activities."
It was a pleasure to be able to support the aim of the JoJo Protestant Children's and Youth Centre with the new website: To offer young people a safe space in which they can unfold, develop new skills and make positive social contacts.
Success stories no. 1
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Hochwildpark Kommern: successful collaboration since 2009
Since my first assignment in 2009 for the company then known as Hochwildpark Rheinland, I have experienced a remarkable journey. I look back with pride on the many years of collaboration and the many joint successes.
Even in those days, the park was already established as a family business and was no longer an insider tip for nature lovers. At the same time, the decision-makers were already endeavouring to use progressive advertising measures and create a professional and modern brand identity. Over the past 15 years, I have been able to accompany them on their way to becoming one of the most popular excursion destinations in the region and I am proud of our long-standing cooperation. During this time, we have successfully implemented three website relaunches, numerous marketing campaigns and many interesting projects and I have been able to develop an extensive range of advertising materials. These include
- Signage
- Posters, flyers and brochures
- Stickers, banners and roll-ups
- Vouchers and menus
- Adverts and social media contributions
- Illustrations and teaching materials
- Logo revision
- Promotional items
- and much more
I would like to thank Hochwildpark Kommern for the trust and the good partnership and look forward to continuing our co-operation in the coming years. Further information can be found on the Website of the park.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
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