Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?

As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:

  • Target group analysis: Understand your potential customers exactly and their needs and expectations.
  • Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
  • Development of an appealing design: Unique design that effectively reflects your brand and message.
  • Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
  • Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
  • Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
  • Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
  • Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
  • Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.

Additional services:

  • Consistent design and branding: Uniform appearance across all your online channels.
  • Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
  • Social media marketing: Effective use of social media to increase your reach and customer loyalty.

With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.

Detailed evaluation of some of the websites I have created for my clients:

Friends of Arenberg Castle Ruins e.V.

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
  • Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
  • Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
  • Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
  • Accessibility: The website is largely barrier-free and can be used by people with disabilities.

vh-crossmedia | Volker Heupel | References Webdesign

SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
  • Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
  • Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
  • Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
  • Security: The website uses SSL encryption to protect user data.

vh-crossmedia | Volker Heupel | References Webdesign

Husqvarna Automower® from Gartenwelt Frey

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
  • Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
  • Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
  • Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
  • Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.

vh-crossmedia | Volker Heupel | References Webdesign

Kommern High Game Park

Fulfilled requirements:

  • Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
  • Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
  • User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
  • Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
  • Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

vh-crossmedia | Volker Heupel | References Webdesign

Society for the Conservation of Owls (EGE)

Fulfilled requirements:

  • Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
  • Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
  • User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
  • Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
  • Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

vh-crossmedia | Volker Heupel | References Webdesign

Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep

Fulfilled requirements:

  • Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
  • Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
  • User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
  • Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
  • Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.

vh-crossmedia | Volker Heupel | References Webdesign