Accordingly, it is not only the quality of the stroke, the print or the sophistication of any technique that guarantees the quality of the sign, it is also the white space within the sign or between the signs that confirms the expressive power of a sign.
- Adrian Frutiger | Swiss graphic designer, typographer and type designer
White space, often also called negative space, is an often underestimated element in graphic design. However, it plays a decisive role in the design of logos. This is because it not only gives a logo a certain lightness and breathability, but also contributes significantly to its impact and recognisability.
What actually is white space?
White space is the free area around or within a design. It is what not and yet it significantly influences how we perceive the design. In logo design, for example, white space can emphasise the shape of a figure, create a contrast or even become part of the actual design.
Why is white space so important?
- Clarity and order: White space ensures calm and order in a design. It prevents a logo from appearing cluttered and makes it easier to concentrate on the essential elements.
- Emphasis: The targeted use of white space can emphasise certain elements of a logo.
- Modernity: Many modern logos rely on generous white space. This gives them a timeless and elegant look.
- Versatility: White space can be used flexibly. It can be used over large areas as well as in small details.
How do you use white space in logo design?
- Negative Space: Negative space is a versatile design tool that can be used in both minimalist and complex designs. Here, white space is used to create an additional shape.
- Surroundings: The space around the logo is just as important. A sufficiently large border allows the logo to breathe and prevents it from blending in with other elements.
- Typography: White space also plays a role in typography. The space between the letters (tracking) and the lines (leading) influences legibility and the overall impression.
Examples of logos I have created with white space
White space is a powerful tool in the hands of the designer. It can decisively influence the effect of a logo and give it an unmistakable identity. So the next time you want a logo, remember: sometimes less is more.
Would you like to find out more about logo design? I will be happy to answer any further questions you may have.
