In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 steps to the successful launch of your new website
- Fine-tuning the content: The first important step is to review and optimise all text and images. Together, we go through all content to ensure it is clear, engaging and aligned with your target audience. Precisely worded copy, meaningful images and a consistent tone of voice help to communicate your brand and gain the trust of visitors.
- Design optimisation: The second step is perfecting the design. Here I pay attention to the smallest details - from the fonts to the colour combinations. A coherent design represents your brand perfectly and ensures that visitors to your website have an unforgettable experience. Studies show that visually appealing websites increase user dwell time and reduce the bounce rate.
- Responsive design: The next step is to ensure that your website is optimally displayed on every device. Whether on a smartphone, tablet or desktop - your website must work perfectly everywhere. I test on different screen sizes and adapt the design to ensure a consistent user experience. A responsive design increases user satisfaction and increases the chances of visitors staying longer and converting.
- Intuitive navigation: Clear and intuitive navigation is the key to a good user experience. I structure the menus so that your visitors can find what they are looking for quickly and easily. For example, clear menu items and a well thought-out page structure ensure that users can navigate through your content with ease. Well-organised navigation can significantly increase the conversion rate.
- Convincing call-to-actions: Targeted calls to action can make the difference between a visitor and a customer. I strategically place CTAs and optimise them to align with your business goals. Whether it's a "buy now" button or a "contact us" form, CTAs are regularly tested and customised to achieve the best possible conversion rate.
- Search engine optimisation (SEO): A website is only as good as its findability. Through targeted SEO measures such as optimising keywords, improving loading times and adapting mobile user-friendliness, I ensure that your website ranks high in Google's search results. This means more visibility, more visitors and ultimately more potential customers for your business.
- Integration of social media: Social media is a powerful tool to increase your reach and encourage interaction with your customers. I integrate social media buttons and feeds on your website so that visitors can easily share your content or connect with your channels. Integration options such as Instagram galleries can also increase engagement.
- Safe transition: The launch of your website is a sensitive process that leaves no room for error. I take care of the technical implementation, such as adjusting the server settings and migrating the content to ensure a smooth transition. I make sure that the website remains secure and error-free during the transition so that you can concentrate on your business.
- Personalised support for you: I am also there for you after the launch. Be it for technical questions, content adjustments or new features - I support you in constantly improving your website. Through regular analyses and updates, we ensure that your website is always up to date and continues to perform optimally.
