In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
Graphic design basics: Colour
Here is 9 x expertise on the subject of "colour" in graphic design:
- Colour psychology: Colours have a psychological effect on the viewer and can evoke emotions.
- Colour combinations: Choosing the right colour combinations is crucial to achieving a visually appealing design.
- Contrast: The use of contrasting colours can help to highlight important information and improve readability.
- Colour saturation: The saturation of colours influences their effect on the viewer.
- Choice of colour: The right choice of colour is important to communicate the identity and personality of the brand.
- Colour gradients: Colour gradients can be used to create smooth colour transitions and improve visual depth.
- Colour tone: The colour tone of colours is important to convey the mood and atmosphere.
- Colour theory: Understanding colour theory can help to achieve a visually appealing design.
- Colour contrast: The contrast between the colours is important to improve readability and the visual hierarchy in the design.
