In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What actually is SEO?
Here are 9 answers to this question:
- SEO stands for Search Engine Optimisation. It is a measure to improve the visibility of a website in the organic search results of search engines such as Google.
- The aim of SEO is to achieve a higher ranking in the search results through targeted optimisation of the content and technology of a website, thereby generating more traffic to the website.
- SEO includes a variety of techniques, such as optimising keywords, improving the page structure, increasing loading times, creating high-quality content and gaining backlinks.
- SEO is a long-term process and requires continuous monitoring and adaptation as search engine algorithms are constantly changing and new trends and technologies emerge.
- A well-executed SEO can have a very positive impact on business, as it means greater visibility and therefore a wider reach.
- In addition to organic search results, there are also paid search results, which are summarised under the term SEA (Search Engine Advertising).
- SEO is a complex topic that encompasses various aspects of website optimisation and requires a comprehensive understanding of technology, content, marketing and analysis.
- Many companies invest in SEO to increase their visibility in search engines and thus drive more traffic and potential customers to their website.
- Successful SEO strategies require an in-depth understanding of the target group, the competition and the search engine algorithms in order to be able to take targeted measures.
