Tips & Tricks No. 5

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

Graphic design basics: Hierarchy

Here is 9 x expertise on the topic of "hierarchy" in graphic design:

1. Size and weight: Use different sizes and weights of fonts to create visual hierarchies and emphasise important information.
2. Colour: Use of colours to create visual hierarchies and highlight important information.
3. Position: Placement of visual elements at strategic points on a page to convey the importance and sequence of information.
4. Contrast: Use of contrasts in colour, size and shape to create visual hierarchies and highlight important information.
5. Consistency: Use of consistent visual elements to create a clear hierarchy and facilitate the perception of content.
6. Attention: Use of visual elements to draw the viewer's attention to important information.
7. Shape: Use of shapes to create a clear hierarchy of visual elements and emphasise important information.
8. Visual language: Use of visual language to convey complex information quickly and simply and to create a clear hierarchy of information.
9. Negative space or white space: Use of empty space or white space around visual elements to focus on specific areas and create a clear hierarchy.