neunmalklug from vh-crossmedia

In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:

What makes a good website?

A good company website is crucial to the success of a business in the digital age. Here are 9 recommendations that can help you design a successful website:

  1. Define your target group: Before you design your website, you should be clear about your target group. Who are your customers? What are their needs and expectations? Customise your website to this target group.
  2. Clear structure: A clear structure and navigation are important so that visitors can quickly find what they are looking for. A simple menu structure that covers the most important areas of your website makes it easier to navigate.
  3. Content: Provide high quality content that appeals to your target audience. It should not only be informative, but also appealing and easy to understand. Also use images and videos to liven up your content.
  4. Mobile optimisation: More and more people are using mobile devices to surf the internet. Make sure your website is optimised for all devices, including smartphones and tablets.
  5. Fast loading times: A fast loading time is crucial for the success of your website. Optimise your images and use a reliable hosting platform to ensure that your website loads quickly.
  6. SEO: Search engine optimisation is an important factor for the success of your website. Make sure that your website is optimised with relevant keywords and meta tags to rank well in search engine results.
  7. Social media integration: Link your website to your social media channels to increase your reach and encourage visitors to share your content on social networks.
  8. Contact options: Make sure that visitors can easily get in touch with you. Add a contact page and offer various contact options, such as telephone, e-mail and contact form.
  9. Up-to-date: Keep your website up-to-date by regularly adding new content and updating existing content. An outdated website can deter visitors and damage your credibility.

Fancy applying these tips to YOUR project?
I look forward to hearing from you!