News from vh-crossmedia
Completed projects and news from my work
Outdoor advertising in large formats
Tarpaulins and banners are ideal advertising media for transporting targeted messages - eye-catching and hard-wearing. Regardless of whether it's a barrier, scaffolding or site fence: in highly frequented locations, your advertising is guaranteed to attract the desired attention thanks to the large format.
Design a good logo
With the many logos I've designed so far, one of the biggest challenges remains making it look (good). And although these word/figurative marks are always a combination of type and graphics, each logo should still be clearly distinguishable from others, remain flexible in its application and, in the best case, convey what it is about through its form. In co-operation with my clients, I always come up with interesting results that are functional and still put the name and idea of the company in the spotlight.
Tips & Tricks No. 7
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
How to turn your website graphics into an eye-catcher
Here are 9 tips for successful graphics on a website:
- Appropriate size: The size of the graphics should be adapted to the website to ensure that they do not appear distorted or stretched.
- High quality: High resolution and quality graphics are important to ensure that they are displayed clearly on different screen sizes and resolutions.
- Consistency: All graphics on the website should be kept in a uniform style to create a consistent visual experience.
- Colour scheme: The graphics should be kept in a colour scheme that matches the colour palette of the website.
- Simplicity: Avoid overloaded or overly complex graphics to convey a clear and understandable message.
- Contrast: Use contrast to emphasise important elements and make sure they stand out.
- Balance: The graphics should create a balanced mix of text and images on the website.
- Usability: Use graphics that improve the navigation and usability of the website instead of hindering it.
- Accessibility: When using graphics, take people with visual impairments into account by using alternative texts (alt tags) and descriptions to describe the content of the graphics.
Making it big with impressive formats
Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption. A successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, event or motif.
Fit4Kids
What does a healthy breakfast look like? How do I behave in an emergency? How do I become more self-confident? The FREYwillig & mit Herz initiative, the Protestant Hospital Dierdorf/Selters and the medical care centres of the KHDS jointly provided answers to these questions and many other interesting facts about health and strong, courageous children at a health day for schools under the motto "Fit4Kids" summarised.
I am pleased to be able to help this project with various advertising measures.
Focus on humanity and sustainability
The AWO Siegen consistently pursues the idea of inclusion and solidarity with its facilities. Hotel Fünf10, Restaurant Fünf10 and the Academy Nine10 around. In this way, the vision of equal participation and sustainable integration of people with disabilities into the world of work is pursued. The employees with and without disabilities are a well-rehearsed team and work hand in hand - in such a way that everyone can contribute their individual potential. In addition, the projects have a natural, resource- and climate-friendly concept.
I am very pleased to be able to support these organisations with various advertising measures.
Fresh on the net: Frey Group of Companies
The Frey Group brings together what belongs together: service, product quality and social commitment. With its two established commercial enterprises and a charitable organisation, the members of the group feel connected to the region and live customer proximity out of conviction.
Cornelia Bauer: Focus on selling
Sales is more than just selling products or services, the customer needs a holistic strategy. Cornelia Bauer works face to face or in small groups with comparable target groups in her sales training and analyses where the relevant customers can be found, how to look after them perfectly, retain them and turn them into enthusiastic regular customers, because professional training is necessary and essential for success in sales. I am happy to support you with the appropriate advertising materials.
Tips & Tricks No.6
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
Graphic design basics: Balance
Here is 9 x expertise on the topic of "balance" in graphic design:
- Symmetry and asymmetry: The use of symmetrical or asymmetrical arrangements of visual elements to create a balanced and harmonious overall picture.
- Proportions and proportions: The use of proportions and proportions to create a balanced and harmonious overall picture.
- Colour contrasts: The use of colours to distinguish visual elements from one another or to highlight certain areas.
- Negative space or white space: The use of empty space or white space around visual elements to draw focus to certain areas or achieve a desired effect.
- Hierarchy: The use of space to create a hierarchy of visual elements and help the viewer quickly grasp the most important information on a page.
- Spacing: The placement of visual elements at a certain distance from each other to create a balanced overall picture and facilitate the perception of content.
- Text and image distribution: The distribution of text and image elements in space to create a balanced and more legible composition.
- Contrast: The use of contrasts in size, shape or colour to create a balanced overall picture and highlight visual elements.
- Structure: The use of space to create a clear structure and organisation of visual elements and to achieve a balanced overall picture.
Fresh on the net: Blitz Blank Peterhoff GmbH
As a further member of the Peterhoff Group, the subsidiary Blitz Blank Peterhoff GmbH was also given a new look on the Internet. Founded in 1912 as a pure building cleaning company, Blitz Blank is now a professional in infrastructural building management in Berlin and the surrounding area:
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
