News from vh-crossmedia
Completed projects and news from my work
New on the net: BACKES Group
Moving more together - now also online! The BACKES Group from the Eifel region of Germany has been given a new look following the successful redesign of its website, which I also created in the past, in order to present its extensive range of services and numerous divisions in an appealing way online.
The core business of the BACKES Group includes road construction, civil engineering and building construction, the production of building materials and transport. In addition, there is the motor vehicle sector in the TCB Truck Centre Backes workshop in Olzheim and the catering sector in the "Zur Schneifel" service area on the B 51 in Olzheim and in the Backes restaurant in Auw.
Clean work
For my client in the field of infrastructural building management, the Peterhoff GroupI was once again able to design various image adverts to represent the company to its partners and clients.
Freshly printed: Poster for the information event
The Adenau branch at the Nürburgring from Alliance90/The Greens I am always happy to support you in promoting your informative events.
Safety first!
The team of the BACKES Group safety at work is important to us - clear and well-organised signage helps.
Don't throw money out the window, throw it in the window!
Traditional channels - such as shop window advertising with appropriate decorations - are still an effective way of attracting attention!
Design is not art
Now there's a catch: mascots for Floßdorf!
It was with great pleasure that I was able to work for one of my most loyal customers, the Dietmar Floßdorf GmbH from Bad Neuenahr, to create a selection of illustrations. The aim was to design a mascot to visualise the lifting-friendly company - and this is how we present it: Mr Hook!
New on the net: The FREILUGA school biology centre
The School Biology Centre with two well-equipped classrooms and the neighbouring kitchen and show gardens as well as chicken and rabbit enclosures gives pupils an insight into topics such as biodiversity, gardening, wholefood nutrition, nature and climate protection, species-appropriate husbandry of farm animals, ecology of plants and animals and much more.
For me as a nature lover (and ex-educator) it was a very special pleasure to be able to support the dedicated team of the School Biology Centre in the design of their logo and the creation of a fresh and modern presentation on the web.
Well packaged, and good for the skin
Product packaging is not only practical, but also an experience - it helps us to understand what the product stands for and how it is used. In addition to graphic design work for standard print products, packaging design is always a welcome change and an exciting challenge. Here it is for the company's new skincare range BSN-JOBST.
I think I'm standing in the forest!
The team from Gartenwelt Frey from Dernbach has been one of my customers for many years - I am therefore delighted that the successful company from the Westerwald region is expanding and opening a new branch. I provided the matching wall decoration with a surrounding forest motif.
Out of all the pipes ...
My favourite broker Dominik Skiba from Real estate Skiba uses not only the website I created but also all the classic channels to generate attention - from promotional gifts or flyers, business stationery and adverts to signage and matching shop windows. All from a single source, of course!
Something for the heart ...
It is always important to appreciate the "little things", for example a lovingly designed wedding invitation. I wish you all the best!
Professionally positioned in the legal field
Ich nutze eRecht24 als Premium Agentur-Partner für die Sicherheit Ihrer Webseite. Somit biete ich die Erstellung einer sicheren Datenschutzerklärung, des Impressums für die Webseite sowie eines Disclaimers.
Colourful aids
The aim of the renowned PROCON GmbH from Hamburg is to ENUTRAIN to provide an innovative product and the best possible service for wake-up training to treat paediatric incontinence. In addition to the website I created, including the online shop, appealing information materials are also used, which I was also able to help design and realise.
A sweet little something for big customers!
Only the best for the celebration: My loyal customer from the very beginning, the Blankenheim-based Kurth Autokrane GmbH & Co. KG, is giving a little nourishment for Christmas this year ...
New on the net: animal figures from tier.art
Made from solid PE rigid foam animal.art has been producing lifelike animal sculptures for over 10 years. Whether as a 3D target for archery, a striking advertising figure or a special home and garden decoration, each figure is a unique specimen of animal.art.
I am delighted that I was able to support Wolfgang Herbst - the tamer of animal figures - in promoting his artworks online with the new website!
Facelift at BACKES
The committed and down-to-earth family business of the BACKES Group with its numerous divisions has long been one of my loyal customers. In view of the redesign of the website, the company logos were also revised and can now be presented in a contemporary look.
For secure web surfing: the SSL certificate
Ein kleines Schloss-Symbol in der Browser-Leiste zeigt an, wenn wir eine SSL-Verschlüsselung nutzen. Aber was ist SSL?
SSL steht für „Secure Sockets Layer“ („Sicherheits-Sockel-Schicht“). Es handelt sich um ein Netzwerkprotokoll zur sicheren Übertragung von Daten. Webseiten können mit dem SSL-Zertifikat ausgestattet werden. Vereinfacht ausgedrückt wird der gesamte Datenverkehr von einer Website zum Besucher als auch umgekehrt (z. B. bei Formularanfragen oder Bestellungen) verschlüsselt, sodass die übertragenen Daten von keinem anderen eingesehen oder abgefangen werden können. Dies ist Unternehmen häufig wichtig, um bei ihren Kunden als vertrauenswürdig zu gelten. So warnt beispielsweise der Google Browser CHROME in einigen Fällen beim Öffnen von unverschlüsselten Webseiten, dass diese nicht sicher sind.
Der verschlüsselte Aufruf einer Webseite erfolgt immer über https vor der eingegeben URL. Google empfiehlt seit August 2014, Webinhalte nur noch mit https anzubieten. Eine Verschlüsselung wird als positives Kriterium für das Ranking gewertet – so kann man einen kleinen Bonus bei der Bewertung durch Google erhalten.
If you need support for the encryption of your website you are welcome to contact me!
Local patriotism
With the diligent support of the Sinzenich village community I was allowed to create eight information boards in my home village, with which walkers on the Mühlenbachpfad can learn all about the industrial history, the Mühlenbach, its flora and fauna and the former railway line that once ran through the village. The project was also sponsored by the Erftverband and the Tillmann paper mill, whose history is also featured on an information board. The circular route not only takes visitors past the Mühlenbach stream, but also passes buildings of cultural and historical interest such as Sinzenich Castle, where I have the pleasure of working.
The Mühlenbachpfad in Sinzenich allows you to immerse yourself in more than 2000 years of local history and takes you on a tour past the many sights of the village. It is the first section of the "Sinzenich natural history circular route" Another stage is already being planned. It will lead through the nature reserves on the edge of the village, which not only have unique flora and fauna, but also offer a wonderful view of the Adenau on the Nürburgring Börde from the hiking hut and a visit to the beautiful forest chapel on the Eulenberg.
Local patriotism
With the diligent support of the Sinzenich village community I was allowed to create ten more information boards in my former home village. The trail to the nature reserves in and around Sinzenich offers lots of new information on the unique flora and fauna as well as a marvellous view of the Zülpicher Börde from the hiking hut and a visit to the forest chapel on the Eulenberg. It is the second section of the Sinzenich natural history circular route and starts behind Sinzenich Castle at the bridge over the Rotbach near Linzenicher Straße (L178).
Work on this second circular trail, the route of which is already shown here, is currently in the final stages. As soon as the new information boards are in place, they will be posted here.
Business stationery that makes a good impression
Good business stationery is important as it characterises the first impression of a company and conveys professionalism. High-quality business cards, stationery and a uniform appearance help to gain the trust of potential customers and strengthen the credibility of the brand.
Nowhere else is a coherent design concept as elementary as in the design of your business stationery, because it must optimally support you in all external and internal processes and integrate seamlessly into your working environment. It is the tool you use every day - so it should not only be appealing and creatively designed, but also functional, well thought-out and optimally tailored to your specific requirements. My needs-orientated and effective implementation successfully supports your corporate communication.
Would you like more information on this topic?
Discover my portfolio!
Making it big with impressive formats
Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption. A successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, event or motif.
Would you like more information on this topic?
Discover my portfolio!
Mehr Platz für Sie und mich!
In meinem Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt im Zentrum von Adenau um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
Small prices, big impact
Flyer in postcard format are an optimal and cost-effective option for large quantities of quick information or compact advertising measures. I develop each advertising flyer individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online print shops are ideal for the "quick number". Take advantage of the low prices for a big impact!
Tips & Tricks No. 9
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises a good logo design?
Here are 9 tips for a good logo:
- Simplicity: The logo should be simple and easy to understand so that it is easily recognisable.
- Memorability: The logo should be easy to remember so that it is memorised by customers.
- Recognisability: The logo should be unique so that it is easily recognisable when displayed on different media and materials.
- Originality: The logo should be unique and different from other logos in the industry.
- Timelessness: The logo should have a certain timelessness so that it still looks current and modern years later.
- Adaptability: The logo should look good in different sizes and formats and be easy to present on different backgrounds and materials.
- Choice of colours: The colours of the logo should be chosen to match the brand and create an emotional connection to the customer.
- Font: The font of the logo should match the brand and be easy to read.
- Meaningfulness: The logo should convey a clear message about the company or brand. It should give the customer an idea of what the company does and what it stands for.
News from the Düren district
The district of Düren and its economic development department are active and committed in numerous fields. Whether it's for the needs of school leavers, start-ups or companies in the region, support and assistance is diligently solicited and I am pleased to have been able to help with this for many years.
Fresh on the net: Solar Wilden
SOLAR WILDEN has been offering state-of-the-art photovoltaics for 15 years. More than 3000 installed PV systems and an experienced team speak for themselves. With its photovoltaic, battery storage and electromobility services, customers reduce their energy costs, become independent and protect the climate.
I am delighted to be able to provide the company with a new logo and a suitable website for a successful public image.
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade magazines and advertising journals still makes sense. Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in industry-specific newspapers or magazines they reach exactly the right addressees.
I design customised print ads for you with recognition value that stand out and are read.
Would you like more information on this topic?
Discover my portfolio!
The QR code revival
The QR code (which stands for "Quick Response") was invented in Japan back in 1994 and led a shadowy existence for a long time until the coronavirus pandemic turned it into a currency for health and safety - from vaccination cards to digital menus.
In the meantime, scanning QR codes has become as natural as taking a selfie. The new way of displaying information has become a learned behaviour that consumers have become comfortable with. And so the square pixel box will still be with us when the pandemic is finally over.
And the code can do even more: it can contain links and thus becomes a kind of portal between the analogue and digital worlds. QR codes can not only store more information than normal barcodes, but also offer consumers a quick and effective way to get in touch with your company.
You can use a customised QR code with your contact information and have your data automatically entered into the address book after scanning. Or you can use the scan to link directly to your WhatsApp account! In this way, a QR code can create a seamless user experience and efficiently guide customers directly to the desired destination.
Consider adding a QR code to signage in your shop or to your business cards, flyers, posters or vehicle livery to help customers find out more about you. Perhaps you can link the code to a promotion or encourage your customers to contact you directly via WhatsApp about a specific offer.
If you need support in creating QR codes for your company, I will be happy to help!
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
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