News from vh-crossmedia
Completed projects and news from my work
Mehr Platz für Sie und mich!
In meinem Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt im Zentrum von Adenau um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
Small prices, big impact
Flyer in postcard format are an optimal and cost-effective option for large quantities of quick information or compact advertising measures. I develop each advertising flyer individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online print shops are ideal for the "quick number". Take advantage of the low prices for a big impact!
Tips & Tricks No. 9
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises a good logo design?
Here are 9 tips for a good logo:
- Simplicity: The logo should be simple and easy to understand so that it is easily recognisable.
- Memorability: The logo should be easy to remember so that it is memorised by customers.
- Recognisability: The logo should be unique so that it is easily recognisable when displayed on different media and materials.
- Originality: The logo should be unique and different from other logos in the industry.
- Timelessness: The logo should have a certain timelessness so that it still looks current and modern years later.
- Adaptability: The logo should look good in different sizes and formats and be easy to present on different backgrounds and materials.
- Choice of colours: The colours of the logo should be chosen to match the brand and create an emotional connection to the customer.
- Font: The font of the logo should match the brand and be easy to read.
- Meaningfulness: The logo should convey a clear message about the company or brand. It should give the customer an idea of what the company does and what it stands for.
News from the Düren district
The district of Düren and its economic development department are active and committed in numerous fields. Whether it's for the needs of school leavers, start-ups or companies in the region, support and assistance is diligently solicited and I am pleased to have been able to help with this for many years.
Fresh on the net: Solar Wilden
SOLAR WILDEN has been offering state-of-the-art photovoltaics for 15 years. More than 3000 installed PV systems and an experienced team speak for themselves. With its photovoltaic, battery storage and electromobility services, customers reduce their energy costs, become independent and protect the climate.
I am delighted to be able to provide the company with a new logo and a suitable website for a successful public image.
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade magazines and advertising journals still makes sense. Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in industry-specific newspapers or magazines they reach exactly the right addressees.
I design customised print ads for you with recognition value that stand out and are read.
Would you like more information on this topic?
Discover my portfolio!
The QR code revival
The QR code (which stands for "Quick Response") was invented in Japan back in 1994 and led a shadowy existence for a long time until the coronavirus pandemic turned it into a currency for health and safety - from vaccination cards to digital menus.
In the meantime, scanning QR codes has become as natural as taking a selfie. The new way of displaying information has become a learned behaviour that consumers have become comfortable with. And so the square pixel box will still be with us when the pandemic is finally over.
And the code can do even more: it can contain links and thus becomes a kind of portal between the analogue and digital worlds. QR codes can not only store more information than normal barcodes, but also offer consumers a quick and effective way to get in touch with your company.
You can use a customised QR code with your contact information and have your data automatically entered into the address book after scanning. Or you can use the scan to link directly to your WhatsApp account! In this way, a QR code can create a seamless user experience and efficiently guide customers directly to the desired destination.
Consider adding a QR code to signage in your shop or to your business cards, flyers, posters or vehicle livery to help customers find out more about you. Perhaps you can link the code to a promotion or encourage your customers to contact you directly via WhatsApp about a specific offer.
If you need support in creating QR codes for your company, I will be happy to help!
New logo for KiTa
The "Brücke" daycare centre in Neersen was recently given a new location with a bungalow and extension as well as a modern annex, designed by local architect Stefanie Käding - barrier-free, spacious and flooded with light. And of course, the completed annex also includes a new logo, which I was able to contribute to the launch of the daycare centre on Mutschenweg.
Would you like more information on this topic?
Discover my portfolio!
Flyer campaign for Chaco
The company "Chaco" from the Westerwald - the versatile specialist retailer for tools, fastening technology, industrial supplies, industrial safety & bicycles - received support from me for current advertising campaigns. Also planned: a major relaunch of the company's own catalogue and much more ...
Green is everywhere ...
Despite my departure from the Voreifel region, my clients and I remain loyal to each other, including the local BÜNDNIS90/DIE GRÜNEN Zülpich association. I was able to help with the production of a series of information brochures that address green issues in the former Roman town and its surroundings. And even though the second version of the "GRÜNE BLÄTTCHEN" had already blossomed into "GRÜN IM GESPRÄCH", I am looking forward to many more editions!
Mehr Platz für Sie und mich!
In meinem Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt im Zentrum von Adenau um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
Small prices, big impact
Flyer in postcard format are an optimal and cost-effective option for large quantities of quick information or compact advertising measures. I develop each advertising flyer individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online print shops are ideal for the "quick number". Take advantage of the low prices for a big impact!
Tips & Tricks No. 9
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises a good logo design?
Here are 9 tips for a good logo:
- Simplicity: The logo should be simple and easy to understand so that it is easily recognisable.
- Memorability: The logo should be easy to remember so that it is memorised by customers.
- Recognisability: The logo should be unique so that it is easily recognisable when displayed on different media and materials.
- Originality: The logo should be unique and different from other logos in the industry.
- Timelessness: The logo should have a certain timelessness so that it still looks current and modern years later.
- Adaptability: The logo should look good in different sizes and formats and be easy to present on different backgrounds and materials.
- Choice of colours: The colours of the logo should be chosen to match the brand and create an emotional connection to the customer.
- Font: The font of the logo should match the brand and be easy to read.
- Meaningfulness: The logo should convey a clear message about the company or brand. It should give the customer an idea of what the company does and what it stands for.
News from the Düren district
The district of Düren and its economic development department are active and committed in numerous fields. Whether it's for the needs of school leavers, start-ups or companies in the region, support and assistance is diligently solicited and I am pleased to have been able to help with this for many years.
Fresh on the net: Solar Wilden
SOLAR WILDEN has been offering state-of-the-art photovoltaics for 15 years. More than 3000 installed PV systems and an experienced team speak for themselves. With its photovoltaic, battery storage and electromobility services, customers reduce their energy costs, become independent and protect the climate.
I am delighted to be able to provide the company with a new logo and a suitable website for a successful public image.
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade magazines and advertising journals still makes sense. Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in industry-specific newspapers or magazines they reach exactly the right addressees.
I design customised print ads for you with recognition value that stand out and are read.
Would you like more information on this topic?
Discover my portfolio!
The QR code revival
The QR code (which stands for "Quick Response") was invented in Japan back in 1994 and led a shadowy existence for a long time until the coronavirus pandemic turned it into a currency for health and safety - from vaccination cards to digital menus.
In the meantime, scanning QR codes has become as natural as taking a selfie. The new way of displaying information has become a learned behaviour that consumers have become comfortable with. And so the square pixel box will still be with us when the pandemic is finally over.
And the code can do even more: it can contain links and thus becomes a kind of portal between the analogue and digital worlds. QR codes can not only store more information than normal barcodes, but also offer consumers a quick and effective way to get in touch with your company.
You can use a customised QR code with your contact information and have your data automatically entered into the address book after scanning. Or you can use the scan to link directly to your WhatsApp account! In this way, a QR code can create a seamless user experience and efficiently guide customers directly to the desired destination.
Consider adding a QR code to signage in your shop or to your business cards, flyers, posters or vehicle livery to help customers find out more about you. Perhaps you can link the code to a promotion or encourage your customers to contact you directly via WhatsApp about a specific offer.
If you need support in creating QR codes for your company, I will be happy to help!
New logo for KiTa
The "Brücke" daycare centre in Neersen was recently given a new location with a bungalow and extension as well as a modern annex, designed by local architect Stefanie Käding - barrier-free, spacious and flooded with light. And of course, the completed annex also includes a new logo, which I was able to contribute to the launch of the daycare centre on Mutschenweg.
Would you like more information on this topic?
Discover my portfolio!
Flyer campaign for Chaco
The company "Chaco" from the Westerwald - the versatile specialist retailer for tools, fastening technology, industrial supplies, industrial safety & bicycles - received support from me for current advertising campaigns. Also planned: a major relaunch of the company's own catalogue and much more ...
Green is everywhere ...
Despite my departure from the Voreifel region, my clients and I remain loyal to each other, including the local BÜNDNIS90/DIE GRÜNEN Zülpich association. I was able to help with the production of a series of information brochures that address green issues in the former Roman town and its surroundings. And even though the second version of the "GRÜNE BLÄTTCHEN" had already blossomed into "GRÜN IM GESPRÄCH", I am looking forward to many more editions!
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
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