News from vh-crossmedia
Completed projects and news from my work
Fresh on the net: The Peterhoff Group
The Peterhoff Group has been one of my customers for many years. Time for a redesign of the website: After numerous different ideas and impressions as well as sorting and weighing up many, many thoughts and ideas and all the possibilities offered by graphic and web design, the site is now ready for launch:
Christmas is coming ...
As every year, the task in 2020 was to create Christmas design templates for my customers' cards. A large selection of individual layouts makes every Christmas greeting unique.
Tipps & Tricks Nr. 4
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
Graphic design basics: Colour
Here is 9 x expertise on the subject of "colour" in graphic design:
- Colour psychology: Colours have a psychological effect on the viewer and can evoke emotions.
- Colour combinations: Choosing the right colour combinations is crucial to achieving a visually appealing design.
- Contrast: The use of contrasting colours can help to highlight important information and improve readability.
- Colour saturation: The saturation of colours influences their effect on the viewer.
- Choice of colour: The right choice of colour is important to communicate the identity and personality of the brand.
- Colour gradients: Colour gradients can be used to create smooth colour transitions and improve visual depth.
- Colour tone: The colour tone of colours is important to convey the mood and atmosphere.
- Colour theory: Understanding colour theory can help to achieve a visually appealing design.
- Colour contrast: The contrast between the colours is important to improve readability and the visual hierarchy in the design.
Workbook for students with plenty of room for design
For the social sciences didactics department at Trier University, a logbook was requested as a workbook with plenty of space for students' own designs, spontaneous notes, sketches and drawings. The look had to be professional on the one hand, but also young, fresh and target group-orientated on the other - a kind of "lure book" to inspire students to try out different methods of political education and be curious. A great result!
It runs like clockwork: personalised labels
Designing labels and stickers according to customer specifications is also part of my portfolio. However, layouts for oil canisters are a rarity and therefore all the more fun. With the customised products from Gartenwelt Frey, advertising now runs like clockwork!
Look in purple: Andrea Nickel - Tax consultancy
Quality advice, experience and reliability characterise the work of Tax consultant Andrea Nickel and a sympathetic ear. We are interested in the people behind the figures, their professional plans, economic goals and personal priorities. As a small, client-orientated tax firm, Andrea Nickel offers competent tax advice with personal support, conscientious examination of all relevant issues and transparent fees. Now also with a smart new logo (and of course a matching website) - absolutely recommendable!
Tipps & Tricks Nr. 3
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
Graphic design basics: Typography
Here is 9 x expertise on the topic of "typography" in graphic design:
- Fonts: Choosing the right fonts is crucial to achieving a visually appealing design.
- Legibility: The legibility of the font is crucial to ensure that the text can be easily read by the viewer.
- Scalability: The fonts should be scalable so that they look good in different sizes and resolutions.
- Alignment: The alignment of the text influences the visual balance and readability.
- Spacing: The spacing between letters and lines influences legibility and the visual hierarchy in the design.
- Colour: The colour of the font should be chosen carefully to achieve a visually appealing design.
- Font style: Choosing the right font style is important to improve the visual hierarchy in the design.
- Consistency: The font should be used consistently throughout the design in order to achieve a coherent design.
- Context: The font should be carefully placed in the context of the design to ensure that it works well and conveys its message effectively.
Personalisierte Mailings, die gezielt das Kundeninteresse wecken
Sprechen Sie Ihre Empfänger mit einer Mailing-Aktion persönlich und zielgerichtet an!
Werbe-E-Mails oder Newsletter werden nicht selten als Spam aussortiert, also wie erreichen Sie diese Kunden? Planen Sie gemeinsam mit mir ein gutes Kundenmailing und akquirieren Sie Neukunden oder steigern den Umsatz mit Bestandskunden. Diese Klassiker der Direktwerbung wie personalisierte Kundenmailings, Werbesendungen und Selfmailer, wecken das Kundeninteresse und richten sich direkt an den Empfänger.
Gerne unterstütze ich Sie bei der werbewirksamen Planung, Gestaltung und Durchführung!
Neu: professionelle Luftaufnahmen und Luftbilder per Drohne
Heben Sie mit uns ab! Unsere Drohnenflüge helfen Ihnen dabei, spannendes Bild- und Filmmaterial aus neuen und interessanten Perspektiven zu gewinnen.
Professional drone shots offer unique views from impressive heights. They make the view wide and unobstructed. At the same time, they capture dynamic moments at close range without interfering too much. They reveal astonishing details and deliver authentic impressions full of vibrancy.
Informieren Sie sich über mein neues Angebot: Professional drone recordings.
Ich freue mich auf Ihre Anfrage!
Tipps & Tricks Nr. 2
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What actually is SEO?
Here are 9 answers to this question:
- SEO stands for Search Engine Optimisation. It is a measure to improve the visibility of a website in the organic search results of search engines such as Google.
- The aim of SEO is to achieve a higher ranking in the search results through targeted optimisation of the content and technology of a website, thereby generating more traffic to the website.
- SEO includes a variety of techniques, such as optimising keywords, improving the page structure, increasing loading times, creating high-quality content and gaining backlinks.
- SEO is a long-term process and requires continuous monitoring and adaptation as search engine algorithms are constantly changing and new trends and technologies emerge.
- A well-executed SEO can have a very positive impact on business, as it means greater visibility and therefore a wider reach.
- In addition to organic search results, there are also paid search results, which are summarised under the term SEA (Search Engine Advertising).
- SEO is a complex topic that encompasses various aspects of website optimisation and requires a comprehensive understanding of technology, content, marketing and analysis.
- Many companies invest in SEO to increase their visibility in search engines and thus drive more traffic and potential customers to their website.
- Successful SEO strategies require an in-depth understanding of the target group, the competition and the search engine algorithms in order to be able to take targeted measures.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
