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Tips & Tricks No. 22
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 reasons why your company needs a new logo
Is your logo still up to date? If you have the feeling that your logo no longer fits your company or our times, you should think about a change. A new logo is more than just replacing a graphic - it is your business card in the digital world and can have a significant impact on your company's success.
A logo is more than just a pretty picture - it is the face of your brand and characterises the image of your company, and an outdated or unsuitable logo can do more harm than good. Designing a new logo is therefore a complex process that requires a thorough analysis of your brand and your target audience. As a professional graphic designer, I can help you develop a logo that reflects your company values and appeals to your customers.
Here are nine reasons why your company might want to think about a new logo:
- No existing logo: Without a "proper" logo, it is difficult to build a strong brand identity. A professionally designed logo gives the company a face and makes it easier to recognise. It creates a visual connection with customers and helps to stand out from the competition.
Example: A start-up that has just been founded and does not yet have a visual identity. Or a company that was previously only known by a name without any graphic representation. The new logo has a memorable, modern and visual design that perfectly matches the industry and clearly represents the company visually.
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- Outdated design: A logo that was designed many years ago may look outdated today and no longer fit in with current design trends.
Example: Today, a 90s-style logo with bright colours and 3D effects often looks kitschy and out of date. The redesigned logo is minimalist and uses skilful line drawings to create a contemporary and elegant look.
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- Lack of recognisability: Is your logo so generic that it hardly stands out? A unique logo attracts more attention and is more memorable.
Example: A logo with a standard font such as Times and a line is difficult to remember and offers no recognition value. The new logo impresses with a very personal, industry-related font, a concise figurative mark and friendly colours that make it unmistakable.
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- Technical restrictions: Does your logo not work in all formats or sizes? A modern logo should be flexible in use, both digitally and in print.
Example: A logo with fine details can appear blurred or lose important elements when displayed small. The revised logo impresses with its clear presentation and very modern design, which is shown to its best advantage in all formats and sizes.
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- Redesign of individual elements: Sometimes it is not necessary to completely revise the entire logo, but only a part of it in order to convey a fresh and modern impression.
Example: A company has a logo with a very detailed and old-fashioned figurative mark that becomes blurred in smaller formats. Simplifying or modernising the figurative mark can improve readability and make the logo more flexible. The modernised figurative mark of the logo and the contemporary visualisation give the corporate identity a fresh and up-to-date look.
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- Outdated fonts: Fonts are an important part of a company's visual identity. Outdated or inappropriate fonts can undermine the overall design and leave a negative impression. Modern fonts often look cleaner, more professional and more contemporary.
Example: The use of certain fonts can very quickly make a logo or design look outdated. These fonts are often associated with certain time periods or styles that are now perceived as unprofessional or old-fashioned. The new logo shows a compact representation with modern fonts and iconographic elements that make the design look professional and contemporary.
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- Competition: Have your competitors modernised their logos? A fresh look can help you stand out from the competition.
Example: In an industry with many similar services, a unique logo can be a decisive competitive advantage. The calmer and more focussed presentation of the new logo conveys a professional impression and clearly sets the company apart from the competition.
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- Digitisation: The digital age places new demands on logos. A new logo should also be optimised for digital applications.
Example: A logo that looked good in print 10 years ago doesn't necessarily have to look good on a smartphone display. With the partial change of the name and the new corporate design colours, the updated logo presents itself reduced and optimally suited for the digital age.
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- Generational change and changing values: Each generation brings its own values, ideas and preferences with it. A generational change can mean that the existing values and the visual identity of the company are no longer in harmony. A new logo can help to reflect the new values and the changed corporate culture.
Example: A family business is taken over by the younger generation. They want a more modern image and want to combine the company's traditional values with a fresh look. The new logo looks young and fresh thanks to the skilful use of white space and modern design elements.
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A well-designed logo is a long-term investment in your brand. It can help make your company more successful and leave a lasting impression on your customers. A new logo is the best investment in your future. Arrange a free consultation today and let us develop your new logo together.
White space - the invisible hero in logo design
Accordingly, it is not only the quality of the stroke, the print or the sophistication of any technique that guarantees the quality of the sign, it is also the white space within the sign or between the signs that confirms the expressive power of a sign.
- Adrian Frutiger | Swiss graphic designer, typographer and type designer
White space, often also called negative space, is an often underestimated element in graphic design. However, it plays a decisive role in the design of logos. This is because it not only gives a logo a certain lightness and breathability, but also contributes significantly to its impact and recognisability.
What actually is white space?
White space is the free area around or within a design. It is what not and yet it significantly influences how we perceive the design. In logo design, for example, white space can emphasise the shape of a figure, create a contrast or even become part of the actual design.
Why is white space so important?
- Clarity and order: White space ensures calm and order in a design. It prevents a logo from appearing cluttered and makes it easier to concentrate on the essential elements.
- Emphasis: The targeted use of white space can emphasise certain elements of a logo.
- Modernity: Many modern logos rely on generous white space. This gives them a timeless and elegant look.
- Versatility: White space can be used flexibly. It can be used over large areas as well as in small details.
How do you use white space in logo design?
- Negative Space: Negative space is a versatile design tool that can be used in both minimalist and complex designs. Here, white space is used to create an additional shape.
- Surroundings: The space around the logo is just as important. A sufficiently large border allows the logo to breathe and prevents it from blending in with other elements.
- Typography: White space also plays a role in typography. The space between the letters (tracking) and the lines (leading) influences legibility and the overall impression.
Examples of logos I have created with white space
White space is a powerful tool in the hands of the designer. It can decisively influence the effect of a logo and give it an unmistakable identity. So the next time you want a logo, remember: sometimes less is more.
Would you like to find out more about logo design? I will be happy to answer any further questions you may have.
Your exhibition stand - a reflection of your brand
Are you planning to exhibit at a trade fair and want your stand to stand out? Then you've come to the right place! As a graphic and web designer, I can help you transform your trade fair stand into a real eye-catcher. Because your stand is more than just a place at the trade fair - it's your business card, your stage and your chance to win new customers.
What I can do for you
I am at your side from the initial idea to the final realisation. Together we will develop a concept that perfectly matches your brand and your goals. My services include
- Customised design: Whether eye-catching banners, elegant counters or modern exhibition walls - I design everything according to your wishes.
- Comprehensive advice: Are you unsure which materials are best suited or how to optimise the design of your stand? I will be happy to advise you.
- Complete service: From graphic design to production and delivery to your premises - I take care of everything for you.
Why a professionally designed exhibition stand is so important
A well-designed exhibition stand offers you numerous advantages:
- High recognition value: A standardised appearance strengthens your brand identity.
- More attention: An attractive stand attracts the attention of visitors.
- Successful customer approach: You can present your products and services effectively in an appealing ambience.
- Professional impression: A well-designed stand emphasises your expertise.
Which elements are part of a successful exhibition stand?
A successful exhibition stand consists of various elements:
- Exhibition walls: The perfect backdrop for your presentation.
- Trade fair counters: The central point of contact for your visitors.
- Roll-ups: Flexible advertising banners.
- Banners and flags: High recognition value from afar.
- Exhibition furniture: Functional and stylish seating.
- Lighting: Puts your stand in the right light.
- Give-aways: Small gifts for your visitors.
Your individual wishes take centre stage
Every exhibition stand is unique. That's why I attach great importance to realising your individual ideas and requirements. Together we will develop a concept that perfectly suits your brand and your budget. With a professionally designed exhibition stand, you will make a lasting impression. Feel free to contact me to discuss your customised offer.
Specific web design for different industries: what is important
Nowadays, every company, regardless of its industry, needs a well-designed and functional website. But what makes a Good website for a specific industry out?
As an experienced graphic and web designer, I can help you create a website that suits you and your industry. My services include:
- Target group analysis: Understand your potential customers exactly and their needs and expectations.
- Industry and competitor analysis: Identify current trends, design elements and successful strategies in your industry.
- Development of an appealing design: Unique design that effectively reflects your brand and message.
- Creation of relevant content: High-quality texts, images and videos that inform and captivate your target group.
- Optimisation for user-friendliness and accessibility: An intuitively navigable website that is accessible to all users.
- Basic search engine optimisation (SEO): Increase your visibility in search engines and attract new customers.
- Integration of calls to action (CTAs): Clear instructions that motivate visitors to take the desired actions.
- Mobile optimisation: Ensuring optimal display and user-friendliness on all devices.
- Ongoing analysis and optimisation: Regular review of website performance and adjustments to increase success.
Additional services:
- Consistent design and branding: Uniform appearance across all your online channels.
- Regular content updates: Fresh content that captivates your visitors and keeps your website alive.
- Social media marketing: Effective use of social media to increase your reach and customer loyalty.
With my expertise and passion for web design, I can help you create a website that strengthens your brand, inspires your target audience and achieves your business goals.
Detailed evaluation of some of the websites I have created for my clients:
Friends of Arenberg Castle Ruins e.V.
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at tourists, hikers and those interested in history. Relevant information such as opening times, directions and admission prices are easily accessible.
- Standard industry design: The website uses images and colours that correspond to the sector of historical sights. The design is appealing and conveys a sense of history and atmosphere.
- Relevance of content: The website is clearly focussed on the Eifel region and the municipality of Aremberg and offers extensive information about the Arenberg castle ruins, their history and the events in a calendar. There is also a blog with current articles. The blog and diary are maintained independently by the customer following WordPress training with us.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Accessibility: The website is largely barrier-free and can be used by people with disabilities.
SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at property owners, buyers and tenants. The website is clearly organised so that users can quickly find the information they need.
- Standard industry design: The website uses a modern and serious design that corresponds to the property industry. The layout is professional and appealing and conveys expertise and trust.
- Relevance of content: The website provides comprehensive information about SYMA's services, the range of properties on offer and the property market in the region.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Security: The website uses SSL encryption to protect user data.
Husqvarna Automower® from Gartenwelt Frey
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at garden owners and hobby gardeners.
- Standard industry design: The website uses a colourful and appealing design that corresponds to the garden equipment sector.
- Relevance of content: The website provides comprehensive information about gardening tools and robotic lawnmowers as well as tips and advice on all aspects of gardening. It presents the various robotic mower models from Husqvarna, Honda and Kress clearly and concisely, emphasising the most important features and advantages of each model.
- Technical realisation: The website is well structured and easy to navigate. It is responsive and adapts to different screen sizes.
- Customer service: Gartenwelt Frey offers professional advice as an expert in garden tools and robotic lawnmowers. Customers can find out about the various models on site or by telephone and receive advice on choosing the right robotic lawnmower for their garden.
Kommern High Game Park
Fulfilled requirements:
- Target group orientation: The website is clearly aimed at families and nature lovers. The design is appealing and family-friendly, the content is informative and entertaining.
- Industry-relevant content: The website provides extensive information about the wildlife park, the animals and the offers for visitors. There is also a calendar of events and a picture gallery. There is also a link to the wildlife park's Instagram channel.
- User friendliness: The website is clearly structured and easy to navigate. The most important information is easy to find and the pages load quickly.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Society for the Conservation of Owls (EGE)
Fulfilled requirements:
- Target group orientation: The website is aimed at people who are interested in owls and nature conservation. The design is informative and serious, the content is technically correct. The website contains many high-quality pictures and videos of owls and their habitats.
- Industry-relevant content: The website offers comprehensive information about owls, their way of life and the work of the EGE. There is also up-to-date news and event information. The site conveys the importance of nature conservation to visitors and motivates them to get involved in the conservation of owls.
- User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly. There are four live webcams that provide round-the-clock insights into the lives of eagle owls.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Breeding Association for East Prussian Skudden and Roughwool Pomeranian Land Sheep
Fulfilled requirements:
- Target group orientation: The website is aimed at breeders, owners and enthusiasts of East Prussian Skudden and Rauhwollige Pommersche Landschafen. The design is informative and factual, the content is technically correct.
- Industry-relevant content: The website offers extensive information about the two sheep breeds, their husbandry and care as well as the work of the breeding association. There is also a calendar of events and a members' area. The news section and diary are maintained independently by the customer following WordPress training with us.
- User friendliness: The website is well structured and easy to navigate. The most important information is easy to find and the pages load quickly.
- Accessibility: The website is largely barrier-free and can also be used by people with disabilities.
- Mobile optimisation: The website is optimised for mobile use and automatically adapts to the size of the device.
Success stories no. 2
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Kurth Autokrane GmbH & Co. KG: successful co-operation since 2008
Since my first job in 2008 for the family-run company Kurth Autokrane GmbH & Co. KG, I have experienced an impressive journey. This company, which has been operating in the Eifel and Rhineland regions for more than 20 years, is known for its reliable and versatile services for crane jobs, machine relocations and work platform operations.
A motivated team of dedicated employees ensures that every order is handled professionally and efficiently. Kurth Autokrane offers a nationwide crane dispatch service up to a mobile crane size of 500 tonnes. Other strengths include a comprehensive towing service and bus and lorry recovery. With a 24-hour service 365 days a year and co-operation with renowned partner companies that also hire out equipment that is not available in the company's own fleet, Kurth Autokrane stands out for its flexibility and customer proximity.
Over the years, we have realised numerous projects and continuously developed Kurth Autokrane's online presence with three comprehensive website relaunches. Together we have created a wide range of advertising media, including
- The complete business equipment
- Image and job adverts
- Flyers, brochures, information material and data sheets
- Roll-ups, banners, perimeter advertising and flags
- Signage and labelling
- Promotional gifts
- Icons and illustrations
This long-standing partnership has enabled me to develop versatile and creative solutions that strengthen and support the Kurth company in its external image. Kurth Autokrane GmbH & Co. KG is celebrating its 25th anniversary this year - I would like to thank them for the trust they have placed in me and look forward to continuing our successful collaboration in the years to come. Further information can be found on the Website of the company.
Tips & Tricks No. 21
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 arguments in favour of classic business cards
Business cards have been an essential part of business life for centuries. Despite the digital age, they have maintained their place.
In a world where digital communication is becoming increasingly important, the classic business card remains a valuable tool for personal and professional communication. It combines tradition with functionality and offers numerous advantages that are often lost in the digital space. In this blog article, I highlight the advantages of classic business cards and also discuss the modern version with a scannable QR code.
- Personal contact
Business cards enable a direct and personal exchange. Handing over a card creates a moment of connection that is often not achieved by digital means. - First impression
A well-designed business card can make a lasting first impression. It reflects professionalism and care and can impress potential customers or partners. - Tangibility
Physical business cards are tangible and can be easily stored or passed on. They serve as a constant reminder of an encounter or a business transaction. - Creative design options
The design options for physical business cards are diverse. Different types of paper, printing techniques and finishes such as embossing or varnishing offer creative freedom. - Eye-catching design
Special design elements such as a colour cut (on the edges of the business card) or special materials make your business card a real eye-catcher and make you stand out from the crowd. - Immediate access to information
Business cards offer a quick way to pass on contact details and important information without the need for technical devices. - Extended information
A QR code on the business card makes it possible to provide more information than would fit on a conventional card. By scanning the code, contact details, websites, social media profiles and more can be stored directly on the smartphone. - Timeliness and flexibility
QR codes allow the digital content to which they refer to be updated at any time. This means that changes to contact details or additional information can be easily adapted without having to print new cards. - Combination of physical and digital
Business cards with a QR code combine the advantages of the physical and digital worlds. They offer the feel and personal touch of a classic business card, while at the same time providing access to more comprehensive and up-to-date digital information.
The modern business card with QR code
Imagine you receive a business card from a business partner. At first glance, it looks like a classic business card: high-quality paper, attractive design. But there is a QR code on the back. You pull out your smartphone, scan the code and a mobile website opens with all the relevant information - from contact information and social media links to a link to a current project or portfolio. The data is always up to date and you can save it directly in your address book.
As a professional graphic designer, I offer you the design of classic business cards that are not only aesthetically pleasing, but also effectively communicate your brand and personality. Whether traditional or with an integrated QR code - I design business cards that optimally fulfil your needs and leave a lasting impression. Utilise the advantages of classic business cards to impress in personal contact and at the same time build a bridge to the digital world with modern elements such as QR codes. Let's design your perfect business card together!
Fresh on the net: SYMA
Since 1988 the SYMA Immobilienverwaltungs- und Verwertungsgesellschaft mbH active in Frechen. In over 35 years, the company has acquired and continuously demonstrated extensive expertise in all areas of property management. It offers its customers structured property management, as the four business divisions cover the entire spectrum.
As a web designer, I am particularly pleased to have had the opportunity to design the company's new website. Working with SYMA was extremely inspiring as they brought their many years of experience and expertise to the project. The new website now not only reflects the company's professionalism, but also provides a user-friendly platform for customers and interested parties to find out more about their comprehensive services.
The classics: expressive adverts
In today's digital world, print advertising may seem old-fashioned to some. But for companies that operate regionally and sell products or services directly to customers in their area, print is still a powerful and effective advertising medium.
Why print advertising works for your local business:
- Quick attention and response: Print media such as newspapers, advertising journals and trade journals are read by many people in your region every day. With a well-placed advert you can attract attention quickly and stimulate spontaneous purchases.
- Perfect for seasonal offers and events: Print advertising is ideal for advertise current offers, promotions and events. Whether Mother's Day, Easter or the next city festival - with a print advert you will be present at the right time and reach exactly the right customers.
- Targeted approach: Local print media offer the opportunity to place your advertising regionally limited to switch. How to reach exactly the target groupthat is relevant for your offer.
- Serious and trustworthy appearance: Print media continue to enjoy a high degree of popularity. Seriousness and credibility. By placing your advert in a respected medium, you strengthen the trust of potential customers in your company.
- Individual design and recognition value: With my experience and creativity I design for you unique print advertsthat are tailored to your target group and have a high recognition value. This will help you stand out from the competition and remain in the memory of your customers.
Print advertising is dead? Not at all!
Especially in combination with online marketing, print advertising for local companies can a strong and profitable strategy be.
Let me advise you and together we will develop a print campaign that will inspire your customers and increase your sales.
Fresh on the net: JoJo children's and youth centre
The JoJo Protestant children's and youth centre in Frechen is an organisation of the Protestant parish of Frechen. It offers a wide range of activities and programmes for children and young people. The centre is a place of encounter, education and leisure activities for young people.
This is how the JoJo describes itself: "Our centre is an open and welcoming place. We have plenty of space for children and young people. We make it possible to experience community. Children and young people have a right to be supported and guided towards the future. Children and young people ... receive pedagogically qualified support and encouragement and have free space for leisure activities."
It was a pleasure to be able to support the aim of the JoJo Protestant Children's and Youth Centre with the new website: To offer young people a safe space in which they can unfold, develop new skills and make positive social contacts.
Success stories no. 1
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Hochwildpark Kommern: successful collaboration since 2009
Since my first assignment in 2009 for the company then known as Hochwildpark Rheinland, I have experienced a remarkable journey. I look back with pride on the many years of collaboration and the many joint successes.
Even in those days, the park was already established as a family business and was no longer an insider tip for nature lovers. At the same time, the decision-makers were already endeavouring to use progressive advertising measures and create a professional and modern brand identity. Over the past 15 years, I have been able to accompany them on their way to becoming one of the most popular excursion destinations in the region and I am proud of our long-standing cooperation. During this time, we have successfully implemented three website relaunches, numerous marketing campaigns and many interesting projects and I have been able to develop an extensive range of advertising materials. These include
- Signage
- Posters, flyers and brochures
- Stickers, banners and roll-ups
- Vouchers and menus
- Adverts and social media contributions
- Illustrations and teaching materials
- Logo revision
- Promotional items
- and much more
I would like to thank Hochwildpark Kommern for the trust and the good partnership and look forward to continuing our co-operation in the coming years. Further information can be found on the Website of the park.
Signs - more than just signposts
Signs are omnipresent. They inform us, guide us and characterise the appearance of cities, companies and buildings. However, they are often perceived as purely functional elements to which little attention is paid. Yet a well-designed sign can be much more than just a signpost. It can be an eye-catcher that attracts attention, conveys a message and reflects the identity of a company or institution.
Why good design is important
A professionally designed sign offers many advantages:
- It is eye-catching and memorable: an appealing design stands out from the crowd and sticks in the viewer's mind.
- It communicates effectively: a sign should convey its message clearly so that it can be understood at a glance.
- It adds value: A high-quality sign can significantly improve the image of a company or institution.
- It is durable: a well-made sign can withstand wind and weather and retain its appearance for years.
Design options
There are virtually no limits to the design of signs. From classic information signs to large-format advertising spaces, there are a multitude of ways to attract the attention of the target group.
Materials
The choice of material plays an important role in the durability and appearance of a sign. Depending on the area of application, various materials can be considered, such as aluminium, PVC, Dibond or acrylic glass.
Signs for every need
Whether company signs, construction site signs, information signs, advertising signs or guidance systems - the possible uses of signs are many and varied. Well-designed signs are more than just signposts. They are business cards, image carriers and ambassadors. With a professional design, you can attract the attention of your target group, communicate your message effectively and present your company or institution in a positive light.
I would be happy to advise you without obligation on all questions relating to the design and realisation of signs.
Tips & Tricks No. 20
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 tips on how I can help you shine with your website in the digital space
In today's digital world, creating a website is an art that balances aesthetics and functionality. From adapting to different devices to clearly communicating your brand message, every detail counts.
Here are nine practical tips to make sure your website not only looks great, but also achieves your goals. From usability to security, I'll show you how to make your online presence a success. And as an experienced graphic and web designer, I'm here to help you bring your vision to life.
- Responsive design - a website that adapts
Your website should look and function well on all devices, whether desktop, tablet or smartphone. As a professional, I can ensure that your pages have a consistent and appealing appearance. - User-friendliness (usability) - easy to navigate
Clear and intuitive navigation makes it easier for your visitors to find their way around your website and find the information they need quickly. By designing user-friendly menus and buttons, I ensure that your content is easily accessible. - Load time optimisation - fast and responsive
As a web designer, I can ensure that your website not only loads quickly, but is also responsive. By optimising image sizes, minimising scripts and choosing an efficient hosting service, I ensure that your website offers a smooth experience even on slow internet connections. - Call-to-actions - clear calls to action
Guide your visitors with clear calls to action to carry out the desired actions, be it filling out a contact form, requesting a quote or purchasing a product. - Barrier-free design - accessibility for all
Your website should be accessible to everyone, regardless of any restrictions. Pay attention to clear contrasts, easy-to-read fonts and user-friendly navigation. - Search engine optimisation (SEO) - Visibility on Google & Co.
Ensure that your website is easily found in search engines such as Google by using relevant search terms and optimising your pages for search engines. - Integration of analysis tools - understand your visitors
Use analytics tools such as Matomo to understand your visitors' behaviour and adapt your website accordingly to increase conversions. - Security - protect your data
Your website should be secure in order to protect sensitive data and gain the trust of your visitors. As a web designer, the security of your website is important to me. I implement robust security measures to protect sensitive data and close potential security gaps. From regular security updates to implementing SSL certificates, I work to make your visitors feel safe and confident in your website. - Content that inspires - convincing content
Provide high quality and relevant content that engages and informs your visitors. Good content is crucial to keep your target group interested and encourage them to come back.
As an experienced graphic and web designer, I have the expertise and creative skills to translate your vision into a stunning website that incorporates all of the above tips. From conception to realisation, I'll be by your side to ensure your website is not only aesthetically pleasing, but also functions optimally and supports your goals. Contact me today to work together to create your unique online presence and strengthen your brand in the digital space.
Fresh on the net: Arenberg Castle Ruins Support Association
The Friends of Arenberg Castle Ruins e. V. has been working to preserve the tower and castle complex on the Aremberg in the Eifel since 2003 with almost 120 members. In cooperation with the owner of the site, Arenberg-Schleiden GmbH, the local community of Aremberg and many other institutions, the members of the association maintain the site and organise cultural and tourist events to bring the castle and its history closer to the public.
As a web designer, I am delighted to be able to help the local association with a new website to better present and support its commitment to the rich history of the Arenberg castle ruins. Let us take you on a journey of discovery and learn more about the fascinating history that makes this place a jewel of the past.
Attract attention: roll-ups and banners for your marketing campaigns
As a graphic and web designer, I offer customised solutions for your marketing campaigns, with a particular focus on the design of roll-ups and banners. These promotional tools are not only popular, but also extremely effective for showcasing your brand at various events and functions.
Here are some reasons why roll-ups and banners are an excellent choice for your business:
- Professional designThanks to my expertise in graphic design, I create high-quality roll-ups that represent your brand in the best possible way. From the choice of colours to the placement of your logo and message, every detail is carefully considered to ensure an impressive visual presence.
- Consistent brand presentationA strong brand identity is the key to success. I can help you develop a consistent visual language that flows seamlessly across all your marketing materials - be it on a roll-up banner, your website or social media.
- Effective communicationRoll-ups and banners are not only eye-catchers, but also effective communication tools. I work closely with you to ensure that your message is conveyed clearly and convincingly, whether it's product information, special offers or company values.
- Target group orientated strategiesEvery marketing campaign should be tailored to your target group. With my experience in analysing target groups, I develop targeted strategies to place your roll-ups and banners in the right places and attract the attention of your potential customers.
It is important to note that the effectiveness of roll-up banners depends on factors such as design, placement and target group relevance. I am happy to help you maximise the marketing benefits of these advertising tools for your company with a clear message and an appealing design. With my many years of experience and the latest techniques in roll-up design, we can ensure that your message is communicated effectively and that your company receives the desired attention.
Fresh on the net: Health expert Luisa Bertelmann
It gave me great pleasure to Health expert Luisa Bertelmann not only with a new website, but also to encourage them on their path to self-employment and support them with my expertise in online marketing.
Luisa Bertelmann is an inspirational health manager and dedicated supporter of mums who are on their way to losing the baby pounds and leading a healthy, active life. For more than a decade, she has been guiding women to feel good in their bodies and achieve their feel-good weight. She also supports industry experts in finding or successfully developing their own paths to self-employment.
It was an exciting task to express Luisa's vision and expertise in the form of a professional website. Of course, corresponding posters and flyers were also created for the online offer to help her reach and inspire even more people.
Creative design project for the University of Trier: Teaching materials for learning about Europe
I once again had the pleasure of working for the Didactics of Social Sciences department at the University of Trier, specifically on a project to create a handout for teachers on the subject of "European learning in the Greater Region". This material for the research project Edu.GR (European Education in the Greater Region) was conceived in the form of a folder - and I had the freedom to adapt the corporate design accordingly.
My tasks included the creation of a print template for the external appearance of the folder, including the title, logo and other elements. I was also responsible for designing 12 tabbed pages for the different lessons. It was satisfying to see how my work helped to present the information in an appealing and clear way.
Tips & Tricks No. 19
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
Interactive design: 9 questions on the integration of animations, hover effects and scroll animations
- Why is interactive design important for the user experience (UX) of a website?
Interactive design improves user interaction and increases engagement by allowing visitors to actively interact with the website. This improves the overall user experience and increases the likelihood that visitors will stay on the website and return. - Which interactive elements can be integrated into the design of a website?
Interactive elements include animations, hover effects, scroll animations, interactive forms, clickable elements, drag-and-drop functions and much more. The choice depends on the objectives of the website and the needs of the users.
- How can animations improve the user experience?
Animations can improve user guidance, attract attention, visualise information, provide feedback and create a fluid and engaging user experience. - What role do hover effects play in interactive design?
Hover effects allow users to see additional information when they interact with an element, for example by moving the mouse pointer over it. They can be used to emphasise navigation elements, display additional information or add visual effects.
- How can scroll animations improve website interaction?
Scroll animations can help to present content on a website in an appealing way by bringing elements into view when scrolling, triggering animations or smoothing transitions between sections. This makes the user experience more dynamic and interesting. - Which best practices should be observed during integration?
Interactive elements should be subtle and not overwhelming, not affect the loading time of the website, be accessible and provide consistent feedback. They should also complement the overall design of the website and not distract from it.
- How can you ensure that interactive elements work well on different devices and screen sizes?
It is important to design interactive elements responsively so that they work well on different devices and screen sizes. This requires thorough testing and adapting the elements to different resolutions and input methods. - How can interactive design help to strengthen the brand identity of a website?
By communicating brand values and characteristics in innovative ways, interactive elements can help to strengthen brand identity and improve the brand experience for users.
- How does your website benefit from the integration of interactive elements?
Your website could benefit from interactive elements in that they can increase user engagement, strengthen brand awareness and improve conversion rates. By creating a dynamic and engaging user experience, you can communicate your message more effectively and achieve your goals. It is important to use interactive elements in a targeted way to meet the specific needs and objectives of the website.
Fresh on the net: The giant schnauzers from Römerwall
The new website for Giant Schnauzer from the RömerwallThe website of the dog breeder, a renowned kennel, is presented in the appropriate colours of black and white as well as warm shades of grey to reflect the professional and inviting atmosphere of the kennel and the noble colours of the majestic dog breed. The pages contain interesting texts that not only inform but also help to improve the page rank in the search engines. In addition, high-quality photos were selected to immerse visitors directly in the world of the impressive Giant Schnauzer. Useful cross-links have been added for easy navigation so that users can find the information they need quickly and easily. An integrated contact form makes it easier for interested parties to get in touch with the breeders.
The kennel attaches great importance to ensuring that its puppies grow up in a loving environment. They are therefore raised both indoors and in the garden and enjoy close contact with the family right from the start. This is the best possible way to prepare them for their future life as loyal companions. They are reared with the utmost care and before they move into their new home, we ensure that all requirements are met so that the new owners receive a dog that will bring them much joy.
The small but fine website is not only a visual enrichment, but also an effective tool for strengthening the online presence of the giant schnauzer from Römerwall and for addressing potential customers.
Matomo: comprehensive web analytics for optimal performance
As a website operator, the use of web analytics software is crucial. It provides insights into user behaviour, helps with performance optimisation, enables target tracking and conversion optimisation, supports keyword analysis for better SEO and allows competitive analyses.
Matomo is my favourite open source web analytics platform. It provides website owners with detailed reports on website traffic, including visitor behaviour, referrers, conversions and more. Matomo offers similar features to Google Analytics, but is self-hosted, giving users full control over their data.
The main features of Matomo are
- Data protectionMatomo emphasises data protection and data sovereignty. In contrast to Google Analytics, users can host the analysis data on their own servers and thus have full control over how data is collected, stored and used.
- CustomisationUsers can customise Matomo to track specific metrics and events relevant to their websites or applications. This flexibility enables customised analytics reports to meet specific business needs.
- Real-time reportingMatomo provides real-time reports that allow users to monitor website traffic in real time.
- Open SourceAs open source software, Matomo allows users to inspect and modify the source code according to their requirements, which promotes transparency and security.
- Data sovereigntyMatomo ensures that users have full ownership of their data, unlike some other analytics platforms where data ownership may be more ambiguous.
- GDPR complianceMatomo offers features that help users comply with data protection regulations, such as anonymising IP addresses and providing options for users to opt out of tracking.
- Plugins and extensionsMatomo has a thriving ecosystem of plugins and extensions that extend its functionality and allow users to integrate additional features or further customise their analytics configuration.
As a web designer, I not only offer the creation of appealing and functional websites, but also a comprehensive service that includes web analytics using Matomo. With Matomo, we can create customised analyses to help you continuously improve your website and increase the success of your online strategy. You retain full control over your data, and I offer you a long-term partnership to make your website successful.
With Matomo as part of our comprehensive web design solution, you can be sure that your website not only looks good, but is also effective and helps you achieve your goals. Let's work together to take your online presence to the next level!
AIDA in web design: proven strategy for more success
As a graphic and web designer, I am passionate about not only creating aesthetically pleasing websites, but also ensuring that they effectively engage my clients' target audience and motivate them to take action. With this in mind, I'd like to share a proven strategy that can help achieve just that: the AIDA principle.
A for Attention
The first step in designing a new website for you and your business is to grab the attention of visitors. Through thoughtful design with appealing graphics, clear typography and an inviting colour scheme, I want to ensure that visitors are immediately drawn to your website. Remember that first impressions are crucial - a well-designed homepage or an impressive hero banner can make all the difference.
I for Interest
Once you have captured the attention of your visitors, it is important to arouse their interest. We offer relevant content that addresses the needs and problems of your target group. Using engaging text and supporting images or videos to present your offer in an attractive way means that the better you understand and address your visitors' needs, the more likely they are to stay on your website and want to learn more.
D for Desire
Once we have aroused their interest, you want to increase their desire for your offer. Let's work together to show how your product or service can solve their problems or fulfil their needs. Let's use customer reviews, success stories or other forms of social proof to build trust and increase your visitors' desire. Let's convince them that your offer is exactly what they are looking for.
A for Action
The final step is the call to action. We place clear calls-to-action at strategic points on your website that encourage visitors to take the desired action - be it a purchase, filling out a contact form or subscribing to a newsletter. I design these CTAs for you to be eye-catching but not intrusive, making it easy for your visitors to take action.
By incorporating the AIDA principle into your web design, we can ensure that your website not only looks beautiful, but is also effective at attracting visitors, piquing their interest, increasing their desire and ultimately getting them to take the desired action. If you need further assistance in implementing this principle for your website, I would be happy to help.
Christmas greetings from the creative workshop
The year has once again shown how important good collaboration and creative solutions are. It was full of exciting projects and new opportunities.
I am delighted that I have been able to welcome some new customers - and that many long-standing regular customers continue to place their trust in me. Together we were able to realise fresh ideas and launch some new websites, so as we approach the holidays I would like to say thank you - for exciting projects, inspiring ideas and the trust that has been placed in me.
Now it's time to recharge our batteries and look forward to 2025. I hope that the coming days will give us all a little time to take a deep breath and provide space for new thoughts and creative impulses.
Merry Christmas and a lively start to a creative and successful New Year!
Fresh on the net: Vera Unland
It is with great pleasure that I present the new homepage of the artist Vera Unland. Thanks to an uncomplicated and fast realisation, a site has been created that puts Mrs Unland's works of art in the limelight in a special way and at the same time bears her personal signature.
The new website offers a comprehensive insight into Mrs Unland's artistic work. Visitors can explore an impressive Gallery The visitors can admire their works, supplemented by detailed information on the title, technique and dimensions. The home page invites visitors with an appealing slider, while the News" page space for news such as vernissages and new works. We also have our own "Sale" page enables interested parties to contact Mrs Unland directly to purchase works of art.
The focus of this project was to present Mrs Unland's work in an intuitive and aesthetically pleasing way. After an initial look at her impressive pictures, I developed a finished layout that Mrs Unland loved straight away. It was fascinating how much she trusted me with the design and how uncomplicated the whole process was.
Technically, the focus was on a responsive design so that the website could be displayed on Smartphones, tablets and desktops works equally well. I paid attention to intuitive navigation and gave Mrs Unland the opportunity to add content such as gallery images or the latest news herself.
The collaboration with Mrs Unland was characterised by mutual trust and a clear objective: to create a website that presents her works in the best possible way - and I think we succeeded.
Why WordPress? The best choice for your new website
When it comes to creating modern, powerful and future-proof websites, there is a clear answer: WordPress. In this blog article, I would like to explain why I have decided to work exclusively with this content management system (CMS) and what advantages this has for you as my customer.
WordPress dominates the CMS market worldwide
A look at the latest figures makes it clear why WordPress is the number one choice. According to a recent study by Statista, in November 2024 WordPress will be used by 43.6 % of all websites analysed used worldwide. This leaves competitors such as Shopify (4.6 %) and Wix (approx. 3 %) far behind.
This huge market share not only shows how popular WordPress is, but also that it is a proven solution that is used by millions of people and companies worldwide - from small blogs to large international brands.
A success that continues to grow
The long-term development of market shares also speaks for itself. WordPress has grown continuously since 2010, while other CMSs such as Joomla and Drupal have lost market share. This development shows that WordPress is not just a trend, but has established itself as a standard.
For you, this means that when you choose WordPress, you are opting for a system that will remain relevant in the future. Your website remains flexible, expandable and technically up to date.
The advantages of WordPress for your website
Why is WordPress so successful? And what does it mean for your website? Here are some of the biggest advantages that WordPress offers:
1. flexibility and adaptability
Whether you need a small website for your local company, an extensive online shop or a modern blog - WordPress can be customised to your individual needs. With thousands of themes and plugins, we can tailor functions and designs precisely to your requirements.
2. user-friendliness for you
WordPress is not only easy to use for developers, but also for you. As soon as your website is ready, you can manage content such as text, images or blog articles yourself - without any prior technical knowledge. This saves you time and money.
3. future security
Thanks to its large market share and continuous development, WordPress is future-proof. There are regular updates that add new functions and close security gaps. We can also add new features at any time to help your website grow with your business.
4. SEO optimisation
A website is only successful if it can be found. WordPress offers many tools out of the box to optimise your website for search engines - from clean code to plugins such as Yoast SEO, which help you to achieve better rankings on Google.
5. community and support
With a huge global community, there is always support: countless tutorials, forums and experts ensure that WordPress solutions can be developed and improved quickly and reliably.
Why I only work with WordPress
My decision to work exclusively with WordPress is based on many years of experience and the conviction that I can provide you with the best results. Instead of spreading my expertise across many different CMSs, I concentrate on the system that offers the ideal conditions for most projects.
For you this means
- Efficient project realisation: Thanks to my specialisation, I can create your website faster and more cost-effectively.
- Long-term support: With my expertise in WordPress, I can also support you after the launch of your website with customisations, extensions or technical updates.
- Future-proof decisions: You benefit from a system that is a world leader and will continue to be relevant for many years to come.
WordPress is the right choice
WordPress has established itself as the most successful CMS in the world - and for good reason. With its flexibility, user-friendliness and future-proof structure, it offers the ideal basis for both small companies and large organisations.
If you are thinking about creating a new website or relaunching an existing one, then I am the right contact for you. Together we will realise your ideas - with a system that will support you in the long term.
Do you have any questions? Feel free to write to me or arrange a free consultation directly. I look forward to realising your project with WordPress!
Success stories no. 4
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
HELP Academy: successful collaboration since 2015
The HELP Academy in Munich, a renowned educational institution in the field of senior assistance and professional care, has been one of my valued clients since 2015. For almost a decade, I have been able to accompany and actively shape the impressive development of this academy - from the creation and maintenance of the website to all graphic design work.
The HELP Academy stands for quality, practical relevance and continuous improvement of its training programmes. My task was to graphically realise and further develop the professional image of this quality claim. Together we created a consistent and appealing visual identity that is reflected in the following media:
- Logo and stationery
- Flyers, brochures and information material
- Roll-ups and banners for events and trade fairs
- Visual elements for the website
This long-standing collaboration with the HELP Academy and in particular with the dedicated Managing Director Mrs Mayr, who is always open to new ideas and innovations, has not only enabled me to develop creative solutions that support the team in its external image, but also to experience the Academy's special dedication to its further development. I would like to express my sincere thanks for the trust and inspiring collaboration and look forward to further joint projects and successful years.
Further information can be found on the Academy website.
Tips & Tricks No. 23
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 steps to the successful launch of your new website
- Fine-tuning the content: The first important step is to review and optimise all text and images. Together, we go through all content to ensure it is clear, engaging and aligned with your target audience. Precisely worded copy, meaningful images and a consistent tone of voice help to communicate your brand and gain the trust of visitors.
- Design optimisation: The second step is perfecting the design. Here I pay attention to the smallest details - from the fonts to the colour combinations. A coherent design represents your brand perfectly and ensures that visitors to your website have an unforgettable experience. Studies show that visually appealing websites increase user dwell time and reduce the bounce rate.
- Responsive design: The next step is to ensure that your website is optimally displayed on every device. Whether on a smartphone, tablet or desktop - your website must work perfectly everywhere. I test on different screen sizes and adapt the design to ensure a consistent user experience. A responsive design increases user satisfaction and increases the chances of visitors staying longer and converting.
- Intuitive navigation: Clear and intuitive navigation is the key to a good user experience. I structure the menus so that your visitors can find what they are looking for quickly and easily. For example, clear menu items and a well thought-out page structure ensure that users can navigate through your content with ease. Well-organised navigation can significantly increase the conversion rate.
- Convincing call-to-actions: Targeted calls to action can make the difference between a visitor and a customer. I strategically place CTAs and optimise them to align with your business goals. Whether it's a "buy now" button or a "contact us" form, CTAs are regularly tested and customised to achieve the best possible conversion rate.
- Search engine optimisation (SEO): A website is only as good as its findability. Through targeted SEO measures such as optimising keywords, improving loading times and adapting mobile user-friendliness, I ensure that your website ranks high in Google's search results. This means more visibility, more visitors and ultimately more potential customers for your business.
- Integration of social media: Social media is a powerful tool to increase your reach and encourage interaction with your customers. I integrate social media buttons and feeds on your website so that visitors can easily share your content or connect with your channels. Integration options such as Instagram galleries can also increase engagement.
- Safe transition: The launch of your website is a sensitive process that leaves no room for error. I take care of the technical implementation, such as adjusting the server settings and migrating the content to ensure a smooth transition. I make sure that the website remains secure and error-free during the transition so that you can concentrate on your business.
- Personalised support for you: I am also there for you after the launch. Be it for technical questions, content adjustments or new features - I support you in constantly improving your website. Through regular analyses and updates, we ensure that your website is always up to date and continues to perform optimally.
Fresh on the net: Wildlife Aid North Eifel
I am very pleased to announce the successful completion of the website for the Wildlife Aid North Eifel to be able to announce the new platform. This new platform serves an important purpose: the rescue of injured or orphaned wild animals in the Eifel region. With clearly structured information, an easily accessible guide and quick contact options, the site offers everything needed to act correctly in emergency situations.
As web designers, we worked with my client to create a modern, streamlined and fast website that would optimally support the intended purpose. Optimisation for the mobile view was particularly important, as most people report injured animals while they are out and about and have their smartphone to hand. This allows them to access the information quickly and easily and get in touch with the right contact person.
In addition to the technical implementation, I was also able to design the logo and a small style guide that perfectly emphasises the philosophy of Wildtierhilfe: uncomplicated, trustworthy and targeted.
Working with Wildtierhilfe Nordeifel was a particular pleasure for me, as the topic of nature conservation is close to my heart. I am grateful that I was able to contribute my expertise to this important project and am delighted to be part of this valuable commitment.
Stickers and labels - small helpers with a big impact
Stickers and labels are versatile tools in communication design and marketing, but they also fulfil very practical functions. Whether for labelling products, as information stickers or as a carrier of product-specific information - stickers and labels offer a simple but effective way of communicating important information and strengthening brand identity at the same time. In this blog post, I take a look at their many uses and explain how they can support your company in various areas.
Stickers in communication design: more than just branding
Stickers and labels are not only used for brand presence, but also fulfil practical tasks. For example, they can be used to label products by carrying important information such as product name, serial number or country of manufacture. Well-designed product labels are indispensable, especially in the retail sector, in order to provide customers with all the relevant information quickly and easily.
They are also invaluable as information stickers: they can contain safety instructions, handling instructions or warranty terms. These stickers ensure that your products are used properly and at the same time provide an additional opportunity to make your brand visible.
Labels as information carriers: clear and concise
Product labels are first and foremost information carriers. They provide the customer with essential details about the ingredients, intended use or origin of a product. This is particularly important for food and cosmetics in order to fulfil legal requirements and at the same time create consumer confidence.
However, labels can do even more: they offer a platform to emphasise special product features - such as organic certificates, vegan seals or references to environmentally friendly packaging. Product-specific information such as dosage instructions or care tips can also be included on labels so that the customer is comprehensively informed.
Stickers in advertising: flexible and cost-efficient
In addition to their practical applications, stickers are a valuable marketing tool. They can be used as a creative advertising space to make your brand visible in everyday situations. Whether on packaging, as part of an event or even as part of a guerrilla marketing campaign - stickers can be used flexibly and ensure a high reach at low cost.
Stickers are particularly useful in conjunction with special promotions or discounts. They draw attention to special offers on the product itself or in sales areas and ensure that your campaign catches the eye.
Practical and effective advertising
Stickers and labels are true all-rounders in everyday business life. They are not only an effective means of product labelling and conveying information, but also a versatile tool for marketing and advertising. Whether as information stickers, product-specific information carriers or as a creative component of your advertising strategy - with professionally designed stickers you can achieve both practical and aesthetic goals.
If you are looking for customised stickers, labels or labels, I am happy to be your experienced contact partner. Together we can design solutions that strengthen your brand and offer practical added value at the same time. Let's realise your next project together!
Flyers and leaflets - versatile marketing tools for your company
At a time when digital communication is playing an increasingly important role, you might think that print media such as flyers and leaflets are becoming less important. But the opposite is true! Flyers and leaflets are still a proven and effective means of disseminating targeted information and arousing the interest of potential customers.
Why leaflets are still convincing
Flyers and leaflets offer a number of advantages that digital media cannot always provide. They are tangible, handy and easy to circulate - whether as an insert in a newspaper, as a display in your shop or at events and trade fairs. Their compact form makes it possible to present even complex topics or offers in a clear and appealing way.
A major advantage of leaflets is their flexibility. They can be tailored to a specific offer, event or campaign, and they can be designed in such a way that the most important information can be captured at a glance. This makes them ideal for drawing attention to a specific topic - be it a new service, a special event or a product promotion. A well-designed flyer is memorable and can motivate potential customers to find out more about your company or take direct action.
Information to the point
What makes leaflets so special is the ability to present information precisely and clearly. Readers can quickly grasp the most important facts and, if interested, take the leaflet with them to study it later at their leisure. Leaflets are an excellent choice, especially for companies that want to advertise specific services or products. With a clear structure, appealing graphics and understandable language, they ensure that your message gets across - without information overload.
The digital advantage
Another advantage is that every printed flyer or leaflet can of course also be available in a digital version. This means you can not only distribute your printed product physically, but also use it as a PDF version, which is ideal for sending by email. This digital version allows you to reach your target group even more widely and use it in newsletters or other digital campaigns, for example. This allows you to combine the advantages of print and online media and maximise your reach.
The professional difference
The success of a flyer depends largely on its design. A professionally designed flyer creates trust and conveys the desired message in an appealing way. Both aesthetic and functional aspects come into play here: the design must not only look good, but also be well thought out in order to attract the attention of the target group and guide them through the content.
As an experienced graphic designer, I know exactly what is important when designing flyers and leaflets. I can help you find the right structure, the right colours and a concise message to appeal to your target group in the best possible way. To give you a better idea of my work, I would like to show you some examples of my flyers and leaflets that have already been realised and have achieved successful results for my clients:
If you are looking for professional flyers, leaflets or brochures, I am your competent partner. Together we will design your print product so that it catches the eye and conveys your message clearly and precisely.
Fresh on the net: Zehntscheune / North Gate Kronenburg
Experience the perfect combination of history and enjoyment in the Tithe barn and the North gate KronenburgNestled in the picturesque setting of the historic Kronenburg, these unique locations offer modern cuisine, regional Eifel specialities, fine distillates from the hotel's own distillery and a varied event programme. Whether culinary delights, cultural events or relaxed tours through the Eifel - there's something for everyone here.
When designing the website for the Zehntscheune and Nordtor Kronenburg, it was important to me as a web designer to skilfully unite the two unique worlds of experience while at the same time emphasising their individual characters. The efficient and focussed collaboration with the client enabled me to create a harmonious digital presence that perfectly reflects the historical atmosphere and culinary diversity of both locations. With a clear structure, striking design and user-friendly navigation, it was possible to bring the traditional hospitality of the Zehntscheune and the modern elegance of the Nordtor to life on a shared platform. The result is a website that takes visitors on a journey of discovery through the culinary worlds and cultural highlights of Kronenburg and unites and emphasises the special identity of both branches.
Success stories no. 3
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Gartenwelt Frey: successful collaboration since 2009
My collaboration with Gartenwelt Frey, a company that has been established in the Westerwald for over 60 years, began 15 years ago. Since then, I have been able to experience the development of this renowned specialist retailer for forestry and gardening equipment at first hand.
Gartenwelt Frey is a recognised company with a long tradition in the forestry and gardening sector. The company offers an extensive range of high-quality equipment, including innovative solutions and extensive expertise in automated garden maintenance, such as lawn robots. Through free site inspections and personalised advice, the company helps its customers to optimally design and maintain their gardens. The owner and employees attach great importance to quality, service and customer satisfaction.
Over the years, I have realised numerous projects with Gartenwelt Frey and continuously developed the online presence of Gartenwelt Frey and various landing pages. Together we have created a wide range of advertising media, including
- Office equipment
- Image and job adverts
- Flyers, brochures, information material
- Roll-ups, banners, perimeter advertising
- Signage and labelling
- Promotional gifts
This long-standing partnership has enabled me to develop versatile and creative solutions that strengthen and support the team around the dynamic managing director Ingo Bein and his energetic partner Melanie Bein in their public image. I would like to thank Gartenwelt Frey GmbH & Co. KG for the trust they have placed in us and I look forward to continuing our successful co-operation in the coming years. Further information can be found on the Website of the company.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
