News from vh-crossmedia
Completed projects and news from my work
Workbooks for "Hörschnäges Kids"
This year, I was once again able to work for the University of Trier and the Department of Social Sciences Education - this time on a project that is particularly close to my heart: the new workbooks for the podcast series "Hörschnäges Kids".
While the original "Hörschnäges" booklets are tailored to lower secondary level, "Hörschnäges Kids" is aimed at primary school pupils. The idea: Promoting language education right from the startand where language, society and politics are closely interlinked - in subject lessons.
The short, child-friendly podcasts pick up on key topics from history, geography and society and illustrate them using regional examples. I have developed the appropriate layouts for the workbooks, which contain listening exercises, tasks and materials for in-depth study.
In addition, this year I have also designed two advertising flyers for "Hörschnäges" and "Hörschnäges Kidswhich fit perfectly into the respective line in terms of design and make the projects visible to the outside world.
I particularly enjoyed working on this series because it ideally combines my favourite subject areas - education, design and child-orientated knowledge transfer. I hope that the new booklets and flyers will help to motivate young listeners to listen, think and ask questions.
Further information on the project can be found here.
Tips & Tricks No. 25
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 elements that should not be missing on any homepage
The homepage is much more than just the entry point to a website. It is the digital business card, the first point of contact - and often the decisive one. The decision is made within a few seconds: continue reading or jump off? As a web designer, I therefore make sure that certain elements are well thought out and clearly implemented right from the start.
Here are nine central building blocks that I consider together with my clients when designing each homepage:
- Visual introduction: hero motif, slider or strong visual language
The first glance is decisive - and it should be a good one. Whether it's a large-scale hero motif, a customised slider or a short video clip: together we choose the right visual element that gets to the heart of the website's message and draws visitors' attention. I make sure that design and technology work together perfectly - for a professional, inviting and brand-typical first impression.
- Clear address: Headline with value proposition
A homepage needs more than just a "Welcome" - it needs orientation. Together with my clients, I develop a concise headline that clearly shows what the company offers - and why this is relevant for the target group. A well thought-out introduction creates trust and arouses interest.
- Link to social media: show presence where the target group is on the move
Whether Instagram, Facebook, LinkedIn or YouTube - if you are active on social networks, you should also make these channels visible on your website. I integrate social media links, feeds or individual posts in such a way that they match the design and offer real added value. Together, we clarify which platforms make sense and how a link can be harmoniously integrated. The result is a coherent presence - across all channels.
- Service overview or offer teaser
What exactly does the company offer? Together, we prioritise the content that should be the focus - and I develop design solutions that present the services in a clearly structured and visually appealing way. Even complex topics can be made easily accessible with modular teasers, icons or short descriptions.
- Call to action
Whether it's an appointment, contact form or product page - it should be recognisable on the homepage what should happen next. Together, we define the goal of the page and I make sure that suitable call-to-actions are placed sensibly and implemented in a visually convincing way. This creates clear user guidance without detours.
- Current content, references or customer testimonials
A website is allowed to live - this conveys topicality and seriousness. Depending on the project, I develop suitable options for integrating news, selected references or customer opinions. Even if no news section is planned, content can be presented in a targeted manner so that it is effective - without the need for constant maintenance.
- Contact option or direct link
A good website makes it easy to get in touch. I make sure that all important contact options are clearly visible and can be used on mobile devices - whether as a button, as fixed information in the header or as a short form in the footer. Here too, we work together to decide what suits the target group and the project.
- Sophisticated navigation and user guidance
You can't see good menu navigation - you can feel it. I develop a clear structure that is logically organised and works intuitively on all devices. I pay attention to short click paths, comprehensible labelling and a clear hierarchy that makes visiting the site pleasant and goal-oriented.
- Technical basics: loading time, mobile view, data protection
Design only works if the technology is right. I pay attention to clean code, fast loading times, an optimised display on mobile devices and the implementation of all legally required elements - from the cookie banner to the privacy policy. The result is a reliable, future-proof website.
These nine elements form a strong foundation for homepages that are convincing - visually, structurally and technically. In every project, I develop customised solutions that precisely match the requirements and target groups of my clients. The order of the points is not a fixed rule, but results from the respective concept. The decisive factor is that the overall picture is right - in terms of function, design and content.
Brochures: Versatile companions for your corporate communications
Whether a comprehensive information brochure, attractive product price list or compact image brochure - multi-page print formats are real all-rounders when it comes to presenting your messages in a clear, convincing and high-quality way. This is because printed brochures appeal to customers on a particularly valuable level, create trust and ensure that your company is remembered in the long term.
As an experienced graphic designer, I can help you create brochures that are a perfect fit for your company and your target group. Format and design play an important role here: classic portrait format, modern square format or something completely customised - each variant has its own charm and fulfils its specific purpose.
I provide comprehensive support for your project, from the creative concept to the professional design and smooth printing process. You save time and receive brochures from a single source that are visually impressive and technically perfect.
Would you like to provide your customers with targeted information, present your products in the best possible way or leave a lasting impression? I would be happy to advise you individually and work with you to find the ideal brochure format for your goals.
Design from a single source - from the practice's website to the recruiting campaign
In a recent project for a physiotherapy practice, I was able to show how seamlessly a holistic design concept can be implemented. From classic stationery and business cards to an eye-catching campaign for a job vacancy with banners and matching social media motifs to vehicle lettering - including the job advert, of course - I delivered all elements from a single source. The result is a consistent and recognisable image that is perfectly coordinated.
Fresh on the net: PURE Performance
PURE Performance is online - Athletics centre with a fresh web presence
After weeks of intensive planning, design and realisation, I am delighted to present the new PURE Performance website. It is now online and clearly shows what the athletics centre is all about: professionalism, dynamism and clear structures.
Sporty, clear design: The design of the website reflects the dynamism and performance orientation of the athletics centre. With clear lines, sporty aesthetics and a greatly reduced colour palette, the values and energy of PURE Performance are visually conveyed.
Optimised user guidance: A key objective was to provide visitors with quick and intuitive access to the most important content and offers. The structure of the website clearly guides visitors through the various training areas such as speedcourt, running training, strength training and mental coaching, supported by a user-friendly interface.
Mobile performance: Optimisation for mobile devices was particularly important. As athletes and sports enthusiasts are often on the move, the website adapts flexibly to all screen sizes and offers fast loading times and easy navigation even when on the move.
Integration of booking functions: Another important focus was the integration of a seamless connection to the Eversports booking platform, so that appointments and training programmes can be conveniently managed and booked online.
I wish the PURE Performance team every success and look forward to you taking a look at the new website.
Have fun exploring!
Fresh on the net: Job vacancies in the Peterhoff Group
New job platform for Peterhoff: modern, clear and user-friendly
A new page for the Peterhoff Group's job vacancies is online - and I was allowed to take over the technical realisation. The aim was to create a modern and well-structured platform on which all vacancies could be presented in a centralised, clear and attractive way.
The website was realised with WordPress, the powerful MyListing theme and the Elementor Pro page builder. The combination of these tools enables a flexible design and user-friendly handling - both for applicants and for maintaining the data in the backend.
A particular focus was placed on the clear presentation of the individual job offers and the ability to filter them specifically, for example by location and area of activity. This allows interested parties to find suitable jobs quickly and easily - whether as a cleaner, property manager or in administration.
I am delighted to have realised this project together with the Peterhoff team and wish the new platform many suitable applicants!
Small helpers with a big impact - appointment pads as a practical marketing tool
Appointment pads are small, practical helpers in the everyday life of many surgeries, studios or service providers. However, they not only offer a simple reminder for patients, customers and clients, but are also an ideal way to present your brand in a stylish and appealing way.
Customised appointment pads convey professionalism and subtly strengthen your brand identity. Whether it's a doctor's surgery, physiotherapy practice or beauty salon - every point of contact with your brand counts. An appealing tear-off pad design can make a decisive contribution to ensuring that your logo, your colour scheme and your corporate design are remembered.
Why appointment pads are more than just pieces of paper:
- Increase recognition valueYour customised appointment pad helps to make your brand visible in the long term. By consistently using your corporate design, your colours and logo will be more memorable for your customers.
- Show professionalismProfessionally designed appointment blocks signalise that your company pays attention to detail and values your customers.
- Simply practicalThe compact shape makes them ideal for every pocket, purse or fridge at home - so they are frequently kept and used.
- Place additional informationIn addition to the appointment itself, these blocks also offer the opportunity to present important information such as your website, contact details or special promotions and offers in an appealing way.
What should be considered in the design?
- Clarity and clarity are paramount.
- Important contact details such as telephone number, e-mail and website should not be missing.
- A pleasant design appeals to customers in a positive way.
Appointment pads are therefore not only small reminders, but also discreet and efficient advertising materials that can positively emphasise your company.
Would you like to have your own appointment pads designed to perfectly match your company? As an experienced graphic designer, I will be happy to help you create attractive and customised blocks that will delight your customers. Simply contact me for a personalised consultation!
Fresh on the net: Municipality of Aremberg
The local community of Aremberg has a new digital home - a modern website that invites you to discover it.
The new website combines tradition and future: it not only provides interesting facts about village life, but also gives a comprehensive overview of important contact points, events and current developments. The focus was on clarity and a clear structure in order to provide all users with quick access to relevant information.
For this website, it was particularly important to me to create a design that reflects Aremberg's identity and at the same time offers clear, intuitive navigation. In addition to a uniform, appealing appearance, I developed a colour concept that supports user guidance on the subpages: Each section picks up its own colour combination so that visitors know where they are at all times.
But not only the design, but also the technical realisation posed special challenges. Extensive, customised programming was required in order to optimally implement the municipality's individual wishes. From specific functions for displaying important content to customised adjustments to the layout - the website was tailored to the municipality's needs down to the last detail.
The collaboration with the municipality of Aremberg was characterised by clear ideas and a productive exchange. I am delighted that I was able to create a platform with this website that not only provides information, but also conveys the special atmosphere of the place.
Tips & Tricks No. 24
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
The 9 most common mistakes with self-created websites - and how I avoid them for you
Creating a website yourself sounds tempting: with modular systems and DIY tutorials, the path to your own online presence seems quick and inexpensive. But many people quickly realise that a professional, functioning and customer-friendly website is more demanding than they thought.
From my conversations with customers who have started with modular systems such as Strato or 1&1, I know that many find the creation process more time-consuming and complicated than expected. The results often fall short of expectations. Content management systems such as Typo3 (often perceived as too complicated) and Joomla (less widespread and therefore offering less support) can also present challenges. I prefer to work with WordPress as it offers an ideal combination of flexibility, user-friendliness and a large community. This makes it easy to realise individual requirements without making compromises.
As a result, many self-employed people and companies encounter challenges when implementing their own websites that lead to avoidable mistakes. Here are the 9 most common mistakes - and how I can help you avoid them:
1. lack of mobile friendliness
More than 70 % of internet users visit websites via their smartphone. A website that is poorly displayed on mobile devices deters visitors. Modular systems in particular often do not offer optimal mobile customisation. Professional responsive design ensures that your website looks and functions optimally on all devices.
2. confusing layout
If visitors can't find your content quickly, they'll leave. DIY solutions such as modular systems or standard CMS templates often only offer limited options for a clear structure and intuitive navigation. I help you to structure content clearly and develop a design that takes your customers by the hand.
3. poor loading times
A slow website costs visitors and search engine rankings. This can be caused by unoptimised images, too many plugins or inefficient code - a common problem with self-created websites. I technically optimise your website so that it loads at lightning speed.
4. outdated or inappropriate design
A website is your digital figurehead. Self-created pages often appear arbitrary or out of date. A professional design shows at first glance that your company is modern and trustworthy.
5. no clear target group approach
Many DIY sites are too general or do not address the target group directly. I analyse your target group and ensure that your website reaches exactly the people you want to address.
6. lack of search engine optimisation (SEO)
Without SEO, your website remains invisible. Important factors such as keywords, meta tags or structured content are often overlooked. I make sure that your website is not only attractive, but also findable.
7. too little focus on content
The design is often prioritised, while the content is neglected. But it is the texts, images and messages that convince your visitors. Together, we ensure that your content is appealing and effective.
8. security gaps
DIY sites are often not sufficiently protected against cyber attacks. If SSL certificates, regular updates or secure passwords are missing, your site will quickly become a target for hackers. I integrate modern security standards and ensure regular maintenance.
9. no professional support
What to do if the site suddenly stops working? Websites that you create yourself usually do not offer any technical support. As your partner, I am also there for you after completion to solve problems quickly.
Creating a website yourself can therefore quickly become frustrating and expensive if errors occur that put off visitors or potential customers. With my expertise, you can avoid these stumbling blocks and get a website that is technically, visually and content-wise convincing.
New telephone number - directly accessible
To make contact with me even more direct, there has been a small change: as I now work from home more often than in my office in Adenau, I am now available under a new telephone number which leads directly to my workplace at home:
0 26 95 / 931 09 94
This way you can reach me directly. Please note that my previous telephone number (0 26 91 - 519 99 00) is no longer active.
Also my Mobile number remains a good choice when things need to be done quickly - whether by phone or WhatsApp:
0 151 / 25 28 38 811
However, the fastest and, for me, most efficient way of communicating is by e-mail. This means that projects, queries and agreements can usually be clarified easily and without long waiting times - completely flexibly and regardless of where I'm working at the time:
v.heupel@vh-crossmedia.de
I look forward to your messages and calls and am available as usual for all your projects and concerns!
Christmas greetings from the creative workshop
The year has once again shown how important good collaboration and creative solutions are. It was full of exciting projects and new opportunities.
I am delighted that I have been able to welcome some new customers - and that many long-standing regular customers continue to place their trust in me. Together we were able to realise fresh ideas and launch some new websites, so as we approach the holidays I would like to say thank you - for exciting projects, inspiring ideas and the trust that has been placed in me.
Now it's time to recharge our batteries and look forward to 2025. I hope that the coming days will give us all a little time to take a deep breath and provide space for new thoughts and creative impulses.
Merry Christmas and a lively start to a creative and successful New Year!
Fresh on the net: Vera Unland
It is with great pleasure that I present the new homepage of the artist Vera Unland. Thanks to an uncomplicated and fast realisation, a site has been created that puts Mrs Unland's works of art in the limelight in a special way and at the same time bears her personal signature.
The new website offers a comprehensive insight into Mrs Unland's artistic work. Visitors can explore an impressive Gallery The visitors can admire their works, supplemented by detailed information on the title, technique and dimensions. The home page invites visitors with an appealing slider, while the News" page space for news such as vernissages and new works. We also have our own "Sale" page enables interested parties to contact Mrs Unland directly to purchase works of art.
The focus of this project was to present Mrs Unland's work in an intuitive and aesthetically pleasing way. After an initial look at her impressive pictures, I developed a finished layout that Mrs Unland loved straight away. It was fascinating how much she trusted me with the design and how uncomplicated the whole process was.
Technically, the focus was on a responsive design so that the website could be displayed on Smartphones, tablets and desktops works equally well. I paid attention to intuitive navigation and gave Mrs Unland the opportunity to add content such as gallery images or the latest news herself.
The collaboration with Mrs Unland was characterised by mutual trust and a clear objective: to create a website that presents her works in the best possible way - and I think we succeeded.
Why WordPress? The best choice for your new website
When it comes to creating modern, powerful and future-proof websites, there is a clear answer: WordPress. In this blog article, I would like to explain why I have decided to work exclusively with this content management system (CMS) and what advantages this has for you as my customer.
WordPress dominates the CMS market worldwide
A look at the latest figures makes it clear why WordPress is the number one choice. According to a recent study by Statista, in November 2024 WordPress will be used by 43.6 % of all websites analysed used worldwide. This leaves competitors such as Shopify (4.6 %) and Wix (approx. 3 %) far behind.
This huge market share not only shows how popular WordPress is, but also that it is a proven solution that is used by millions of people and companies worldwide - from small blogs to large international brands.
A success that continues to grow
The long-term development of market shares also speaks for itself. WordPress has grown continuously since 2010, while other CMSs such as Joomla and Drupal have lost market share. This development shows that WordPress is not just a trend, but has established itself as a standard.
For you, this means that when you choose WordPress, you are opting for a system that will remain relevant in the future. Your website remains flexible, expandable and technically up to date.
The advantages of WordPress for your website
Why is WordPress so successful? And what does it mean for your website? Here are some of the biggest advantages that WordPress offers:
1. flexibility and adaptability
Whether you need a small website for your local company, an extensive online shop or a modern blog - WordPress can be customised to your individual needs. With thousands of themes and plugins, we can tailor functions and designs precisely to your requirements.
2. user-friendliness for you
WordPress is not only easy to use for developers, but also for you. As soon as your website is ready, you can manage content such as text, images or blog articles yourself - without any prior technical knowledge. This saves you time and money.
3. future security
Thanks to its large market share and continuous development, WordPress is future-proof. There are regular updates that add new functions and close security gaps. We can also add new features at any time to help your website grow with your business.
4. SEO optimisation
A website is only successful if it can be found. WordPress offers many tools out of the box to optimise your website for search engines - from clean code to plugins such as Yoast SEO, which help you to achieve better rankings on Google.
5. community and support
With a huge global community, there is always support: countless tutorials, forums and experts ensure that WordPress solutions can be developed and improved quickly and reliably.
Why I only work with WordPress
My decision to work exclusively with WordPress is based on many years of experience and the conviction that I can provide you with the best results. Instead of spreading my expertise across many different CMSs, I concentrate on the system that offers the ideal conditions for most projects.
For you this means
- Efficient project realisation: Thanks to my specialisation, I can create your website faster and more cost-effectively.
- Long-term support: With my expertise in WordPress, I can also support you after the launch of your website with customisations, extensions or technical updates.
- Future-proof decisions: You benefit from a system that is a world leader and will continue to be relevant for many years to come.
WordPress is the right choice
WordPress has established itself as the most successful CMS in the world - and for good reason. With its flexibility, user-friendliness and future-proof structure, it offers the ideal basis for both small companies and large organisations.
If you are thinking about creating a new website or relaunching an existing one, then I am the right contact for you. Together we will realise your ideas - with a system that will support you in the long term.
Do you have any questions? Feel free to write to me or arrange a free consultation directly. I look forward to realising your project with WordPress!
Success stories no. 4
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
HELP Academy: successful collaboration since 2015
The HELP Academy in Munich, a renowned educational institution in the field of senior assistance and professional care, has been one of my valued clients since 2015. For almost a decade, I have been able to accompany and actively shape the impressive development of this academy - from the creation and maintenance of the website to all graphic design work.
The HELP Academy stands for quality, practical relevance and continuous improvement of its training programmes. My task was to graphically realise and further develop the professional image of this quality claim. Together we created a consistent and appealing visual identity that is reflected in the following media:
- Logo and stationery
- Flyers, brochures and information material
- Roll-ups and banners for events and trade fairs
- Visual elements for the website
This long-standing collaboration with the HELP Academy and in particular with the dedicated Managing Director Mrs Mayr, who is always open to new ideas and innovations, has not only enabled me to develop creative solutions that support the team in its external image, but also to experience the Academy's special dedication to its further development. I would like to express my sincere thanks for the trust and inspiring collaboration and look forward to further joint projects and successful years.
Further information can be found on the Academy website.
Tips & Tricks No. 23
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 steps to the successful launch of your new website
- Fine-tuning the content: The first important step is to review and optimise all text and images. Together, we go through all content to ensure it is clear, engaging and aligned with your target audience. Precisely worded copy, meaningful images and a consistent tone of voice help to communicate your brand and gain the trust of visitors.
- Design optimisation: The second step is perfecting the design. Here I pay attention to the smallest details - from the fonts to the colour combinations. A coherent design represents your brand perfectly and ensures that visitors to your website have an unforgettable experience. Studies show that visually appealing websites increase user dwell time and reduce the bounce rate.
- Responsive design: The next step is to ensure that your website is optimally displayed on every device. Whether on a smartphone, tablet or desktop - your website must work perfectly everywhere. I test on different screen sizes and adapt the design to ensure a consistent user experience. A responsive design increases user satisfaction and increases the chances of visitors staying longer and converting.
- Intuitive navigation: Clear and intuitive navigation is the key to a good user experience. I structure the menus so that your visitors can find what they are looking for quickly and easily. For example, clear menu items and a well thought-out page structure ensure that users can navigate through your content with ease. Well-organised navigation can significantly increase the conversion rate.
- Convincing call-to-actions: Targeted calls to action can make the difference between a visitor and a customer. I strategically place CTAs and optimise them to align with your business goals. Whether it's a "buy now" button or a "contact us" form, CTAs are regularly tested and customised to achieve the best possible conversion rate.
- Search engine optimisation (SEO): A website is only as good as its findability. Through targeted SEO measures such as optimising keywords, improving loading times and adapting mobile user-friendliness, I ensure that your website ranks high in Google's search results. This means more visibility, more visitors and ultimately more potential customers for your business.
- Integration of social media: Social media is a powerful tool to increase your reach and encourage interaction with your customers. I integrate social media buttons and feeds on your website so that visitors can easily share your content or connect with your channels. Integration options such as Instagram galleries can also increase engagement.
- Safe transition: The launch of your website is a sensitive process that leaves no room for error. I take care of the technical implementation, such as adjusting the server settings and migrating the content to ensure a smooth transition. I make sure that the website remains secure and error-free during the transition so that you can concentrate on your business.
- Personalised support for you: I am also there for you after the launch. Be it for technical questions, content adjustments or new features - I support you in constantly improving your website. Through regular analyses and updates, we ensure that your website is always up to date and continues to perform optimally.
Fresh on the net: Wildlife Aid North Eifel
I am very pleased to announce the successful completion of the website for the Wildlife Aid North Eifel to be able to announce the new platform. This new platform serves an important purpose: the rescue of injured or orphaned wild animals in the Eifel region. With clearly structured information, an easily accessible guide and quick contact options, the site offers everything needed to act correctly in emergency situations.
As web designers, we worked with my client to create a modern, streamlined and fast website that would optimally support the intended purpose. Optimisation for the mobile view was particularly important, as most people report injured animals while they are out and about and have their smartphone to hand. This allows them to access the information quickly and easily and get in touch with the right contact person.
In addition to the technical implementation, I was also able to design the logo and a small style guide that perfectly emphasises the philosophy of Wildtierhilfe: uncomplicated, trustworthy and targeted.
Working with Wildtierhilfe Nordeifel was a particular pleasure for me, as the topic of nature conservation is close to my heart. I am grateful that I was able to contribute my expertise to this important project and am delighted to be part of this valuable commitment.
Stickers and labels - small helpers with a big impact
Stickers and labels are versatile tools in communication design and marketing, but they also fulfil very practical functions. Whether for labelling products, as information stickers or as a carrier of product-specific information - stickers and labels offer a simple but effective way of communicating important information and strengthening brand identity at the same time. In this blog post, I take a look at their many uses and explain how they can support your company in various areas.
Stickers in communication design: more than just branding
Stickers and labels are not only used for brand presence, but also fulfil practical tasks. For example, they can be used to label products by carrying important information such as product name, serial number or country of manufacture. Well-designed product labels are indispensable, especially in the retail sector, in order to provide customers with all the relevant information quickly and easily.
They are also invaluable as information stickers: they can contain safety instructions, handling instructions or warranty terms. These stickers ensure that your products are used properly and at the same time provide an additional opportunity to make your brand visible.
Labels as information carriers: clear and concise
Product labels are first and foremost information carriers. They provide the customer with essential details about the ingredients, intended use or origin of a product. This is particularly important for food and cosmetics in order to fulfil legal requirements and at the same time create consumer confidence.
However, labels can do even more: they offer a platform to emphasise special product features - such as organic certificates, vegan seals or references to environmentally friendly packaging. Product-specific information such as dosage instructions or care tips can also be included on labels so that the customer is comprehensively informed.
Stickers in advertising: flexible and cost-efficient
In addition to their practical applications, stickers are a valuable marketing tool. They can be used as a creative advertising space to make your brand visible in everyday situations. Whether on packaging, as part of an event or even as part of a guerrilla marketing campaign - stickers can be used flexibly and ensure a high reach at low cost.
Stickers are particularly useful in conjunction with special promotions or discounts. They draw attention to special offers on the product itself or in sales areas and ensure that your campaign catches the eye.
Practical and effective advertising
Stickers and labels are true all-rounders in everyday business life. They are not only an effective means of product labelling and conveying information, but also a versatile tool for marketing and advertising. Whether as information stickers, product-specific information carriers or as a creative component of your advertising strategy - with professionally designed stickers you can achieve both practical and aesthetic goals.
If you are looking for customised stickers, labels or labels, I am happy to be your experienced contact partner. Together we can design solutions that strengthen your brand and offer practical added value at the same time. Let's realise your next project together!
Flyers and leaflets - versatile marketing tools for your company
At a time when digital communication is playing an increasingly important role, you might think that print media such as flyers and leaflets are becoming less important. But the opposite is true! Flyers and leaflets are still a proven and effective means of disseminating targeted information and arousing the interest of potential customers.
Why leaflets are still convincing
Flyers and leaflets offer a number of advantages that digital media cannot always provide. They are tangible, handy and easy to circulate - whether as an insert in a newspaper, as a display in your shop or at events and trade fairs. Their compact form makes it possible to present even complex topics or offers in a clear and appealing way.
A major advantage of leaflets is their flexibility. They can be tailored to a specific offer, event or campaign, and they can be designed in such a way that the most important information can be captured at a glance. This makes them ideal for drawing attention to a specific topic - be it a new service, a special event or a product promotion. A well-designed flyer is memorable and can motivate potential customers to find out more about your company or take direct action.
Information to the point
What makes leaflets so special is the ability to present information precisely and clearly. Readers can quickly grasp the most important facts and, if interested, take the leaflet with them to study it later at their leisure. Leaflets are an excellent choice, especially for companies that want to advertise specific services or products. With a clear structure, appealing graphics and understandable language, they ensure that your message gets across - without information overload.
The digital advantage
Another advantage is that every printed flyer or leaflet can of course also be available in a digital version. This means you can not only distribute your printed product physically, but also use it as a PDF version, which is ideal for sending by email. This digital version allows you to reach your target group even more widely and use it in newsletters or other digital campaigns, for example. This allows you to combine the advantages of print and online media and maximise your reach.
The professional difference
The success of a flyer depends largely on its design. A professionally designed flyer creates trust and conveys the desired message in an appealing way. Both aesthetic and functional aspects come into play here: the design must not only look good, but also be well thought out in order to attract the attention of the target group and guide them through the content.
As an experienced graphic designer, I know exactly what is important when designing flyers and leaflets. I can help you find the right structure, the right colours and a concise message to appeal to your target group in the best possible way. To give you a better idea of my work, I would like to show you some examples of my flyers and leaflets that have already been realised and have achieved successful results for my clients:
If you are looking for professional flyers, leaflets or brochures, I am your competent partner. Together we will design your print product so that it catches the eye and conveys your message clearly and precisely.
Fresh on the net: Zehntscheune / North Gate Kronenburg
Experience the perfect combination of history and enjoyment in the Tithe barn and the North gate KronenburgNestled in the picturesque setting of the historic Kronenburg, these unique locations offer modern cuisine, regional Eifel specialities, fine distillates from the hotel's own distillery and a varied event programme. Whether culinary delights, cultural events or relaxed tours through the Eifel - there's something for everyone here.
When designing the website for the Zehntscheune and Nordtor Kronenburg, it was important to me as a web designer to skilfully unite the two unique worlds of experience while at the same time emphasising their individual characters. The efficient and focussed collaboration with the client enabled me to create a harmonious digital presence that perfectly reflects the historical atmosphere and culinary diversity of both locations. With a clear structure, striking design and user-friendly navigation, it was possible to bring the traditional hospitality of the Zehntscheune and the modern elegance of the Nordtor to life on a shared platform. The result is a website that takes visitors on a journey of discovery through the culinary worlds and cultural highlights of Kronenburg and unites and emphasises the special identity of both branches.
Success stories no. 3
In the "Journey through time" section, I publish anniversary articles at irregular intervals - in other words, valuable milestones and joint success stories with long-standing customers. Today:
Gartenwelt Frey: successful collaboration since 2009
My collaboration with Gartenwelt Frey, a company that has been established in the Westerwald for over 60 years, began 15 years ago. Since then, I have been able to experience the development of this renowned specialist retailer for forestry and gardening equipment at first hand.
Gartenwelt Frey is a recognised company with a long tradition in the forestry and gardening sector. The company offers an extensive range of high-quality equipment, including innovative solutions and extensive expertise in automated garden maintenance, such as lawn robots. Through free site inspections and personalised advice, the company helps its customers to optimally design and maintain their gardens. The owner and employees attach great importance to quality, service and customer satisfaction.
Over the years, I have realised numerous projects with Gartenwelt Frey and continuously developed the online presence of Gartenwelt Frey and various landing pages. Together we have created a wide range of advertising media, including
- Office equipment
- Image and job adverts
- Flyers, brochures, information material
- Roll-ups, banners, perimeter advertising
- Signage and labelling
- Promotional gifts
This long-standing partnership has enabled me to develop versatile and creative solutions that strengthen and support the team around the dynamic managing director Ingo Bein and his energetic partner Melanie Bein in their public image. I would like to thank Gartenwelt Frey GmbH & Co. KG for the trust they have placed in us and I look forward to continuing our successful co-operation in the coming years. Further information can be found on the Website of the company.
Workbooks for "Hörschnäges Kids"
This year, I was once again able to work for the University of Trier and the Department of Social Sciences Education - this time on a project that is particularly close to my heart: the new workbooks for the podcast series "Hörschnäges Kids".
While the original "Hörschnäges" booklets are tailored to lower secondary level, "Hörschnäges Kids" is aimed at primary school pupils. The idea: Promoting language education right from the startand where language, society and politics are closely interlinked - in subject lessons.
The short, child-friendly podcasts pick up on key topics from history, geography and society and illustrate them using regional examples. I have developed the appropriate layouts for the workbooks, which contain listening exercises, tasks and materials for in-depth study.
In addition, this year I have also designed two advertising flyers for "Hörschnäges" and "Hörschnäges Kidswhich fit perfectly into the respective line in terms of design and make the projects visible to the outside world.
I particularly enjoyed working on this series because it ideally combines my favourite subject areas - education, design and child-orientated knowledge transfer. I hope that the new booklets and flyers will help to motivate young listeners to listen, think and ask questions.
Further information on the project can be found here.
Tips & Tricks No. 25
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 elements that should not be missing on any homepage
The homepage is much more than just the entry point to a website. It is the digital business card, the first point of contact - and often the decisive one. The decision is made within a few seconds: continue reading or jump off? As a web designer, I therefore make sure that certain elements are well thought out and clearly implemented right from the start.
Here are nine central building blocks that I consider together with my clients when designing each homepage:
- Visual introduction: hero motif, slider or strong visual language
The first glance is decisive - and it should be a good one. Whether it's a large-scale hero motif, a customised slider or a short video clip: together we choose the right visual element that gets to the heart of the website's message and draws visitors' attention. I make sure that design and technology work together perfectly - for a professional, inviting and brand-typical first impression.
- Clear address: Headline with value proposition
A homepage needs more than just a "Welcome" - it needs orientation. Together with my clients, I develop a concise headline that clearly shows what the company offers - and why this is relevant for the target group. A well thought-out introduction creates trust and arouses interest.
- Link to social media: show presence where the target group is on the move
Whether Instagram, Facebook, LinkedIn or YouTube - if you are active on social networks, you should also make these channels visible on your website. I integrate social media links, feeds or individual posts in such a way that they match the design and offer real added value. Together, we clarify which platforms make sense and how a link can be harmoniously integrated. The result is a coherent presence - across all channels.
- Service overview or offer teaser
What exactly does the company offer? Together, we prioritise the content that should be the focus - and I develop design solutions that present the services in a clearly structured and visually appealing way. Even complex topics can be made easily accessible with modular teasers, icons or short descriptions.
- Call to action
Whether it's an appointment, contact form or product page - it should be recognisable on the homepage what should happen next. Together, we define the goal of the page and I make sure that suitable call-to-actions are placed sensibly and implemented in a visually convincing way. This creates clear user guidance without detours.
- Current content, references or customer testimonials
A website is allowed to live - this conveys topicality and seriousness. Depending on the project, I develop suitable options for integrating news, selected references or customer opinions. Even if no news section is planned, content can be presented in a targeted manner so that it is effective - without the need for constant maintenance.
- Contact option or direct link
A good website makes it easy to get in touch. I make sure that all important contact options are clearly visible and can be used on mobile devices - whether as a button, as fixed information in the header or as a short form in the footer. Here too, we work together to decide what suits the target group and the project.
- Sophisticated navigation and user guidance
You can't see good menu navigation - you can feel it. I develop a clear structure that is logically organised and works intuitively on all devices. I pay attention to short click paths, comprehensible labelling and a clear hierarchy that makes visiting the site pleasant and goal-oriented.
- Technical basics: loading time, mobile view, data protection
Design only works if the technology is right. I pay attention to clean code, fast loading times, an optimised display on mobile devices and the implementation of all legally required elements - from the cookie banner to the privacy policy. The result is a reliable, future-proof website.
These nine elements form a strong foundation for homepages that are convincing - visually, structurally and technically. In every project, I develop customised solutions that precisely match the requirements and target groups of my clients. The order of the points is not a fixed rule, but results from the respective concept. The decisive factor is that the overall picture is right - in terms of function, design and content.
Brochures: Versatile companions for your corporate communications
Whether a comprehensive information brochure, attractive product price list or compact image brochure - multi-page print formats are real all-rounders when it comes to presenting your messages in a clear, convincing and high-quality way. This is because printed brochures appeal to customers on a particularly valuable level, create trust and ensure that your company is remembered in the long term.
As an experienced graphic designer, I can help you create brochures that are a perfect fit for your company and your target group. Format and design play an important role here: classic portrait format, modern square format or something completely customised - each variant has its own charm and fulfils its specific purpose.
I provide comprehensive support for your project, from the creative concept to the professional design and smooth printing process. You save time and receive brochures from a single source that are visually impressive and technically perfect.
Would you like to provide your customers with targeted information, present your products in the best possible way or leave a lasting impression? I would be happy to advise you individually and work with you to find the ideal brochure format for your goals.
Design from a single source - from the practice's website to the recruiting campaign
In a recent project for a physiotherapy practice, I was able to show how seamlessly a holistic design concept can be implemented. From classic stationery and business cards to an eye-catching campaign for a job vacancy with banners and matching social media motifs to vehicle lettering - including the job advert, of course - I delivered all elements from a single source. The result is a consistent and recognisable image that is perfectly coordinated.
Fresh on the net: PURE Performance
PURE Performance is online - Athletics centre with a fresh web presence
After weeks of intensive planning, design and realisation, I am delighted to present the new PURE Performance website. It is now online and clearly shows what the athletics centre is all about: professionalism, dynamism and clear structures.
Sporty, clear design: The design of the website reflects the dynamism and performance orientation of the athletics centre. With clear lines, sporty aesthetics and a greatly reduced colour palette, the values and energy of PURE Performance are visually conveyed.
Optimised user guidance: A key objective was to provide visitors with quick and intuitive access to the most important content and offers. The structure of the website clearly guides visitors through the various training areas such as speedcourt, running training, strength training and mental coaching, supported by a user-friendly interface.
Mobile performance: Optimisation for mobile devices was particularly important. As athletes and sports enthusiasts are often on the move, the website adapts flexibly to all screen sizes and offers fast loading times and easy navigation even when on the move.
Integration of booking functions: Another important focus was the integration of a seamless connection to the Eversports booking platform, so that appointments and training programmes can be conveniently managed and booked online.
I wish the PURE Performance team every success and look forward to you taking a look at the new website.
Have fun exploring!
Fresh on the net: Job vacancies in the Peterhoff Group
New job platform for Peterhoff: modern, clear and user-friendly
A new page for the Peterhoff Group's job vacancies is online - and I was allowed to take over the technical realisation. The aim was to create a modern and well-structured platform on which all vacancies could be presented in a centralised, clear and attractive way.
The website was realised with WordPress, the powerful MyListing theme and the Elementor Pro page builder. The combination of these tools enables a flexible design and user-friendly handling - both for applicants and for maintaining the data in the backend.
A particular focus was placed on the clear presentation of the individual job offers and the ability to filter them specifically, for example by location and area of activity. This allows interested parties to find suitable jobs quickly and easily - whether as a cleaner, property manager or in administration.
I am delighted to have realised this project together with the Peterhoff team and wish the new platform many suitable applicants!
Small helpers with a big impact - appointment pads as a practical marketing tool
Appointment pads are small, practical helpers in the everyday life of many surgeries, studios or service providers. However, they not only offer a simple reminder for patients, customers and clients, but are also an ideal way to present your brand in a stylish and appealing way.
Customised appointment pads convey professionalism and subtly strengthen your brand identity. Whether it's a doctor's surgery, physiotherapy practice or beauty salon - every point of contact with your brand counts. An appealing tear-off pad design can make a decisive contribution to ensuring that your logo, your colour scheme and your corporate design are remembered.
Why appointment pads are more than just pieces of paper:
- Increase recognition valueYour customised appointment pad helps to make your brand visible in the long term. By consistently using your corporate design, your colours and logo will be more memorable for your customers.
- Show professionalismProfessionally designed appointment blocks signalise that your company pays attention to detail and values your customers.
- Simply practicalThe compact shape makes them ideal for every pocket, purse or fridge at home - so they are frequently kept and used.
- Place additional informationIn addition to the appointment itself, these blocks also offer the opportunity to present important information such as your website, contact details or special promotions and offers in an appealing way.
What should be considered in the design?
- Clarity and clarity are paramount.
- Important contact details such as telephone number, e-mail and website should not be missing.
- A pleasant design appeals to customers in a positive way.
Appointment pads are therefore not only small reminders, but also discreet and efficient advertising materials that can positively emphasise your company.
Would you like to have your own appointment pads designed to perfectly match your company? As an experienced graphic designer, I will be happy to help you create attractive and customised blocks that will delight your customers. Simply contact me for a personalised consultation!
Fresh on the net: Municipality of Aremberg
The local community of Aremberg has a new digital home - a modern website that invites you to discover it.
The new website combines tradition and future: it not only provides interesting facts about village life, but also gives a comprehensive overview of important contact points, events and current developments. The focus was on clarity and a clear structure in order to provide all users with quick access to relevant information.
For this website, it was particularly important to me to create a design that reflects Aremberg's identity and at the same time offers clear, intuitive navigation. In addition to a uniform, appealing appearance, I developed a colour concept that supports user guidance on the subpages: Each section picks up its own colour combination so that visitors know where they are at all times.
But not only the design, but also the technical realisation posed special challenges. Extensive, customised programming was required in order to optimally implement the municipality's individual wishes. From specific functions for displaying important content to customised adjustments to the layout - the website was tailored to the municipality's needs down to the last detail.
The collaboration with the municipality of Aremberg was characterised by clear ideas and a productive exchange. I am delighted that I was able to create a platform with this website that not only provides information, but also conveys the special atmosphere of the place.
Tips & Tricks No. 24
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
The 9 most common mistakes with self-created websites - and how I avoid them for you
Creating a website yourself sounds tempting: with modular systems and DIY tutorials, the path to your own online presence seems quick and inexpensive. But many people quickly realise that a professional, functioning and customer-friendly website is more demanding than they thought.
From my conversations with customers who have started with modular systems such as Strato or 1&1, I know that many find the creation process more time-consuming and complicated than expected. The results often fall short of expectations. Content management systems such as Typo3 (often perceived as too complicated) and Joomla (less widespread and therefore offering less support) can also present challenges. I prefer to work with WordPress as it offers an ideal combination of flexibility, user-friendliness and a large community. This makes it easy to realise individual requirements without making compromises.
As a result, many self-employed people and companies encounter challenges when implementing their own websites that lead to avoidable mistakes. Here are the 9 most common mistakes - and how I can help you avoid them:
1. lack of mobile friendliness
More than 70 % of internet users visit websites via their smartphone. A website that is poorly displayed on mobile devices deters visitors. Modular systems in particular often do not offer optimal mobile customisation. Professional responsive design ensures that your website looks and functions optimally on all devices.
2. confusing layout
If visitors can't find your content quickly, they'll leave. DIY solutions such as modular systems or standard CMS templates often only offer limited options for a clear structure and intuitive navigation. I help you to structure content clearly and develop a design that takes your customers by the hand.
3. poor loading times
A slow website costs visitors and search engine rankings. This can be caused by unoptimised images, too many plugins or inefficient code - a common problem with self-created websites. I technically optimise your website so that it loads at lightning speed.
4. outdated or inappropriate design
A website is your digital figurehead. Self-created pages often appear arbitrary or out of date. A professional design shows at first glance that your company is modern and trustworthy.
5. no clear target group approach
Many DIY sites are too general or do not address the target group directly. I analyse your target group and ensure that your website reaches exactly the people you want to address.
6. lack of search engine optimisation (SEO)
Without SEO, your website remains invisible. Important factors such as keywords, meta tags or structured content are often overlooked. I make sure that your website is not only attractive, but also findable.
7. too little focus on content
The design is often prioritised, while the content is neglected. But it is the texts, images and messages that convince your visitors. Together, we ensure that your content is appealing and effective.
8. security gaps
DIY sites are often not sufficiently protected against cyber attacks. If SSL certificates, regular updates or secure passwords are missing, your site will quickly become a target for hackers. I integrate modern security standards and ensure regular maintenance.
9. no professional support
What to do if the site suddenly stops working? Websites that you create yourself usually do not offer any technical support. As your partner, I am also there for you after completion to solve problems quickly.
Creating a website yourself can therefore quickly become frustrating and expensive if errors occur that put off visitors or potential customers. With my expertise, you can avoid these stumbling blocks and get a website that is technically, visually and content-wise convincing.
New telephone number - directly accessible
To make contact with me even more direct, there has been a small change: as I now work from home more often than in my office in Adenau, I am now available under a new telephone number which leads directly to my workplace at home:
0 26 95 / 931 09 94
This way you can reach me directly. Please note that my previous telephone number (0 26 91 - 519 99 00) is no longer active.
Also my Mobile number remains a good choice when things need to be done quickly - whether by phone or WhatsApp:
0 151 / 25 28 38 811
However, the fastest and, for me, most efficient way of communicating is by e-mail. This means that projects, queries and agreements can usually be clarified easily and without long waiting times - completely flexibly and regardless of where I'm working at the time:
v.heupel@vh-crossmedia.de
I look forward to your messages and calls and am available as usual for all your projects and concerns!
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
