News from vh-crossmedia
Completed projects and news from my work
New on the net: Party-Service Schroeder
Party-Service Schroeder from Euskirchen supplies buffets for all occasions and invites you to a culinary journey on its new website, which can be used to embellish any celebration. Whether it's a wedding, birthday, communion, anniversary or official event - you can celebrate and Party-Service Schroeder will take care of the culinary setting:
Peterhoff News
With the latest issue of Peterhoff News, the company can look forward to a successful future together with its readers.
New on the net: "Your Healthy Practice"
Welcome to the joint practice in Adenau at the Nürburgring-Sinzenich! The new website gives you the opportunity to get to know the two doctors, the team and their work better. Ralf Fey and René Kirch are specialists in internal medicine in general medical care and also have specialist expertise in cardiology and occupational medicine - a unique combination in the area.
Burning passion: a logo for FEUER FREY!
"We burn for barbecuing!" is the slogan of the new company FEUER FREY. Fittingly, I gave them a Logowhich presents the blazing passion for the world of barbecuing - whether gas, electric or charcoal - as well as the range of barbecue accessories and barbecue seminars. Really hot!
Would you like more information on this topic?
Discover my portfolio!
New on the net: Truck Centre Backes
Founded in 2002 TCB Truck Centre Backes in Olzheim carries out all repairs and maintenance work on lorries, cars and trailers - from precise analysis and mobile breakdown service to engine and gearbox repairs. The company's new website was also intended to convey this concentrated expertise with the help of extensive information. However, as the company was urgently looking for trainees, the website went online in advance in a "slimmed-down" form - so flexibility was required in terms of prompt implementation. Of course, I was happy to help and say: more on this soon!
New on the web: Update for equine osteopaths
Maintaining and promoting the health of horses is at the centre of Equine therapy Richelmann takes centre stage. Horse owners should find it even easier to navigate the new, clearly designed website: Everything important about the numerous services provided by equine osteopaths Anja and Bernhard Richelmann can be found here in a clearly structured way - tidy, modern and, of course, responsive.
Make something of yourself!
My customer from Stadtkyll has a long tradition of vocational training - which is why the BACKES Group They are also particularly good at it. Whether on the construction site, in the office, in the workshop or canteen kitchen: young people can find the right career start with an industrial-technical or commercial apprenticeship. I had the honour of designing the new "Our apprenticeships" brochure to provide support and information. New trainees are constantly being sought in a wide range of apprenticeships - so let's get started!
Something for the heart again ...
A selection of new invitations and greeting cards: designed with love and according to the wishes of the happy clients - it was a feast for me!
Simply beastly!
New signs for my customer from Kommern, the Rhineland Game Park. The large information boards are attractive and easy to read, even for younger visitors to the park, and provide lots of details about the individual animal species.
Kurth: Cranes and more ...
The 20-page company brochure of my loyal customer Kurth Autokrane GmbH & Co. KG from Blankenheim in the Eifel region has been brought up to date, as the company is not afraid to invest tirelessly in new machines and thus expand its range of services.
Would you like more information on this topic?
Discover my portfolio!
A modern logo for a young team of doctors
Once again a local commitment: after being taken over by a young team of doctors, the local group practice wanted a modern and memorable Logothat can be used in a variety of ways. These wishes were realised in a creative process and the logo is already emblazoned on the practice's new vehicle.
Soon there will also be a new Website to marvel at the extensive services provided by the doctors in the network: They offer the full spectrum of GP care, dual specialist expertise and modern diagnostic equipment. The medical services on offer include general GP care, additional cardiology and travel medicine services as well as extended health checks.
More on this shortly!
Would you like more information on this topic?
Discover my portfolio!
New on the net: Druckhaus Süd Medien GmbH
The mainstay of "my" printers in Cologne in a new guise: The Druckhaus Süd Medien GmbH is the right choice if you demand the highest quality from your print products, if you are looking for very special or customised solutions, if you value a cooperative partnership and want to benefit from expert knowledge!
Professional appearance in the countryside!
A professional look for the professionals on the lawn: As "Mähroboter Profi", these experts under the powerful and dynamic brand are now available to answer all questions regarding advice, sales, installation and maintenance!
Party time!
For the 9th time, the Düren District Economic Development Agency is organising the Business card party The event offers companies an ideal platform for networking in their own region. Once again, I was able to help promote this successful format by designing posters, flyers, banners and much more.
As if painted ...
Sporty shop window decoration: With a screen display, a poster and a window sticker in the stylish look of a chalk drawing, the presentation of the products gets the necessary new impetus.
Well connected.
Another order from the medical field: 96 pages on the subject of splint dressings have been professionally designed. The dressings shown in this guide to functional splint therapy are intended to provide practical assistance and inspiration for users. The result is something to be proud of!
SSL certificate becomes mandatory
The new General Data Protection Regulation (GDPR) comes into force on 25 May and is intended to ensure uniform data protection throughout the EU. The GDPR affects all websites that request personal data, i.e. email addresses (e.g. via newsletters or downloads), login data entered by users in the browser, contact or order forms and all online shops.
SSL certificates are an all-encompassing measure to protect this sensitive data and create trust. A small lock symbol in the browser bar indicates when we are using SSL encryption. But what is SSL?
SSL stands for "Secure Sockets Layer". It is a network protocol for the secure transmission of data. Websites can be equipped with the SSL certificate. Put simply, all data traffic from a website to the visitor and vice versa is encrypted so that the transmitted data cannot be viewed or intercepted by anyone else. This is often important for companies in order to be seen as trustworthy by their customers. The encrypted access to a website always takes place via https before the entered URL.
The use of an SSL certificate for websites has been recommended for some time and is also rated positively by Google for search engine rankings.
If you need support for the encryption of your website you are welcome to contact me!
New on the net: Architect Dipl.-Ing. Stefanie Käding
Straightforward, functional, modern: On the architect's new website Stefanie Käding the structured presentation of current and completed projects takes centre stage. Technical features such as responsive design and SSL certification round off the successful relaunch.
The range of activities of the graduate engineer from Willich includes all planning and execution activities in the areas of new construction, remodelling, refurbishment, extensions and additions in the residential and commercial construction sector. Clients are supported from the initial conceptualisation of the design through to planning, tendering, construction supervision and completion.
Under the sign of the World Cup
The World Cup casts its shadow ahead - this opportunity should be used to integrate the major sporting event into a wide range of advertising measures in an appealing and targeted manner: Thematically and visually adapted folders, flyers, advertising campaigns and numerous decorative and promotional materials ensure that advertising also benefits from World Cup fever!
Mobile First!
Google is now starting with "Mobile First indexing", which means that Google is increasingly indexing the mobile version of websites and including them in its catalogue, which in turn feeds the ranking system. Google will continue to have only one index, which is the basis for the rankings. The only difference is that in future, the mobile version of a website will be the decisive factor. This should provide smartphone users with better results and means that even more attention should be paid to offering a functioning and content-rich mobile website.
How good that responsive websites from vh-crossmedia can easily keep up!
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still makes sense.
Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in sector-specific newspapers or magazines they reach exactly the right addressees.
I design customised print ads for you with recognition value that stand out and are read.
Would you like more information on this topic?
Discover my portfolio!
Christmas is coming ...
As every year, the task in 2022 was to create Christmas design templates for my customers' cards. A large selection of individual layouts makes every Christmas greeting unique.
Visual communication with sense and understanding
Magazines and brochures are still important in advertising as they provide a physical presence and can appeal to a selected target group. Through appealing design and informative content, they enable a long-lasting impact and convey brand messages in a personal and tangible way.
Regardless of whether you want to design a powerful image brochure, create a detailed product catalogue, design a stylish magazine or write an official annual report - I not only get what you have to say and show in perfect form, I also think along with you.
Would you like more information on this topic?
Discover my portfolio!
Tips & Tricks No. 11
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What is "white space" and why is it so important?
"White space" refers to the unused space between different design elements such as text, images or graphics. It helps to structure the design and improve the visual hierarchy by giving the viewer's eye a break and focussing on the most important elements. Effective use of white space can make a design more elegant, modern and easier to understand.
Here are 9 tips on the topic of "white space" - the free space in a design in which there is neither a visual element nor text:
- Emphasising content: By using white space, important content on a website or graphic can be better emphasised. The white space around an element draws the viewer's focus to it and enables them to quickly grasp the content.
- Improving readability: Sufficient use of white space can improve the readability of text on a website or graphic. By leaving enough space between blocks of text, you can prevent the text from appearing cluttered and more difficult to read.
- Enhancing aesthetics: The use of white space can help a design appear more aesthetically pleasing overall. It gives a website or graphic a clean, organic look that can give the impression of elegance and sophistication.
- Creating balance: White space can help make a website or graphic look more balanced and symmetrical. By harmonising the space around different elements, you can achieve an overall balanced design.
- Better navigation: The use of white space can improve navigation on a website. By creating gaps between different navigation elements, you can help the viewer to find their way around more easily.
- Reduction of distractions: White space can help reduce visual distractions on a website or graphic. By separating certain elements, you can prevent the viewer from being overwhelmed and losing focus.
- Facilitating perception: The use of white space can facilitate the perception of content. By leaving enough space between different elements, the content can be better understood.
- Improving the user experience: A well thought-out use of white space can improve the user experience on a website. By optimising the space around various elements, you can increase usability and provide visitors with a pleasant experience.
- Better conversions: Thoughtful use of white space can also help increase conversion rates on a website. By optimising the space around call-to-action buttons and directing the viewer's focus to specific elements, you can increase the likelihood that the viewer will perform a desired action.
Fresh on the net: Menopause counsellor Ulrike Platt
When women's fluctuating hormones turn everything upside down, when their feelings and moods take them on a rollercoaster ride, they may want a companion who takes their questions seriously. Someone who listens to them and works with them to find answers and solutions. Ulrike Platt - the expert for the menopause - provides this counselling for women in transition.
I was very happy to create an appealing website (and matching business cards, of course) for this topic, which has received little attention up to now, so that this often drastic experience for women becomes more present in social dialogue.
SIMPLY BEASTLY!
New signage for one of my most loyal customers, the Wildlife park in Kommern. The large information boards are attractive and easy to read, even for younger visitors to the park, and provide lots of details about the individual animal species.
Would you like more information on this topic?
Discover my portfolio!
Fresh on the net: FV 1922 Daufenbach e.V.
Daufenbach has been chasing after the round leather for more than 100 years now. In addition to the traditional football section, the club also offers gymnastics, football golf and even hip hop! The latter was established in 2022 and is very popular with 6 to 17-year-olds in the region. This means that dusty club life is finally a thing of the past. Of course, this breath of fresh air also includes a modern website and various advertising and PR measures, which I was happy to contribute and wish all the best for the future!
Workbook on the topic "Europe and us"
It was a great pleasure to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbook on the topic of "Europe and us" provides information on the Greater Region, its location and its function in Europe. Above all, however, it is intended to give pupils the opportunity to explore and investigate for themselves. I have created the corresponding layout and hope that this will motivate the young researchers particularly well!
News from the Düren district
This year, the district of Düren is celebrating its 50th anniversary. To celebrate these five exciting decades with the citizens, an extensive programme has been put together that will run throughout the year. One of the first events was the open day at the Aldenhoven Testing Centre (ATC). Here you could take a look behind the scenes and find out more about the future of mobility - combined with everything for your physical well-being and a live music programme on a large stage. I was happy to design the posters and flyers for this event.
Tips & Tricks No. 10
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What makes a good website?
A good company website is crucial to the success of a business in the digital age. Here are 9 recommendations that can help you design a successful website:
- Define your target group: Before you design your website, you should be clear about your target group. Who are your customers? What are their needs and expectations? Customise your website to this target group.
- Clear structure: A clear structure and navigation are important so that visitors can quickly find what they are looking for. A simple menu structure that covers the most important areas of your website makes it easier to navigate.
- Content: Provide high quality content that appeals to your target audience. It should not only be informative, but also appealing and easy to understand. Also use images and videos to liven up your content.
- Mobile optimisation: More and more people are using mobile devices to surf the internet. Make sure your website is optimised for all devices, including smartphones and tablets.
- Fast loading times: A fast loading time is crucial for the success of your website. Optimise your images and use a reliable hosting platform to ensure that your website loads quickly.
- SEO: Search engine optimisation is an important factor for the success of your website. Make sure that your website is optimised with relevant keywords and meta tags to rank well in search engine results.
- Social media integration: Link your website to your social media channels to increase your reach and encourage visitors to share your content on social networks.
- Contact options: Make sure that visitors can easily get in touch with you. Add a contact page and offer various contact options, such as telephone, e-mail and contact form.
- Up-to-date: Keep your website up-to-date by regularly adding new content and updating existing content. An outdated website can deter visitors and damage your credibility.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
Deutsch
English (UK)
Nederlands