News from vh-crossmedia
Completed projects and news from my work
Start of the gardening season
For many years I have had the honour of Michael Müller GmbH to get their customers excited about the start of the gardening season. The matching special show was advertised with an information leaflet and personalised mailings.
Blitz Blank refreshed!
For more than 100 years Blitz Blank in the service of cleanliness. At this age, it's not a bad idea to treat yourself to a makeover, so the website of Berlin's oldest commercial cleaning company shines in new splendour.
Garden technology with a system: nextgarden
The newly founded company nextgarden in Höhr-Grenzhausen serves all areas of "smart gardening": robotic lawnmowers, battery-powered devices and irrigation. Customers not only receive individual devices, but also modern, harmonised solutions from a single source with a contact person and on-site service. I am delighted to be able to contribute to a successful start with the striking word-image brand and the visually linked icons.
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Winterpause
vh-crossmedia hält Winterschlaf von Montag, den 23.12.2019 bis einschließlich Freitag, den 03.01.2020.
Diese Gelegenheit möchte ich auch nutzen, um mich herzlich für die gute Zusammenarbeit und das entgegengebrachte Vertrauen zu bedanken.
Ich wünsche ein frohes Weihnachtsfest und ein glückliches, erfolgreiches neues Jahr mit vielen neuen Ideen.
Calendar variety 2020
In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.
Honey labels - as individual as the product
The honey of the Eifel bee - the natural product produced with love and sustainability at the Mühlenberg apiary - was given attractive and modern labelling by me. The professionally designed label sets the product apart from the competition and is sure to appeal to customers' tastes.
New online: Equal Care Day 2020
Equal Care Day is an initiative that calls on people, organisations and institutions internationally to organise and celebrate a day of action that draws attention to the lack of appreciation and unfair distribution of care work. Together with flextorate I am pleased to contribute to raising awareness of the fact that care work and care are all too often poorly or not at all rewarded in our society with the help of a comprehensive redesign of the website.
New on the net: A beastly good internet presence
After many years with a dusty design or even without a website at all, the joint veterinary practice Dr Hülsmann & Dr Unland finally presents itself in a lively, clear and technically up-to-date way. Together with flextorate I am delighted to have achieved such a great result and to be able to give the competent and friendly practice team in Kommern the recognition it deserves online. Of course, there was also a new logo to match.
Advertising for lawn robots
Their new brochure provides information Garden world Frey all friends of the automatic garden with comprehensive information on the wide range of robotic lawn mowers.
Just in time for the upcoming trade fair, there were matching roll-ups:
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still make sense. I design customised print ads for you with recognition value that stand out and are read.
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Campaign for two- and four-legged friends
The aim of a targeted social media campaign was to promote Cromme Coaching to create a series of exciting posts highlighting International Horse Coaching Day. The review and evaluation shows: a complete success!
Relaunch at Kurth Autokrane
Do you like waiting? Your customers certainly don't! Especially not when surfing the Internet. So I gave the website of Kurth Autokrane GmbH & Co. KG website and equipped it with a turbo drive so that you can immediately find what you are looking for. Information that is particularly urgent, such as the 24-hour emergency service for the recovery and towing of lorries, is always visible and can be used for direct dialling on a smartphone. What characterises the way Kurth Autokrane works in general now also applies to its website. For this reason, the focus has been even more on the essentials - information content, topicality and clarity. We analysed which content was accessed particularly often and added new content for visitors at these points:
- extended download area
- current messages
- Security issues
- Full control over data protection
And, of course, we have also thought about the fact that the eye reads and everything has been packed into a smart, flexible and accessible design. I hope you enjoy browsing!
Something for the heart again ...
A selection of new invitations and greeting cards: designed with love and according to the wishes of the happy clients - it was a feast for me!
Takes on new dimensions: Logo for Work@IT
In the striking design of the new word-image brand for the IT company Work@IT modern logo design and the customer's individual wishes were combined in an innovative way.
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Facelift for the façade
When wrapping the façade of this commercial building, the customer's wishes for a reduced and customised redesign were successfully implemented together with my competent advertising technicians.
New on the net: The Eifel Bee
Friedrich Bleckmann's beekeeping business needed a logo and a website that were both modern and contemporary, but also conveyed the naturalness and sustainability of beekeeping on the Mühlenberg. Together with flextorate I am delighted to have achieved such a wonderful result and to give the home of the Eifel bee the status it deserves.
New on the net: Antique Andres
A project with an aesthetic challenge: the new website of Antique Andres in Euskirchen-Kirchheim, whose owners are passionate collectors of beautiful old things. The passion for antiques began at flea markets and is still the business concept of Antik Andres today. No sales strategy, but rather personal taste and an eye for something special run like a red thread through the showrooms. And the internet presence should be just as individual - this requirement could be met thanks to the proven cooperation with flextorate and by means of a new logo.
A fresh coat of paint for the estate agent logo:
Now also with Eifel!
One of my most loyal customers - Real estate Skiba from Adenau - wished for his ageing home Logo a fresh kick. And so the successful estate agent company now presents itself with an attractive green landscape and appealing lettering - in keeping with the slogan "Your estate agent from the Eifel". Naturally, all online and offline media have also been adapted in the process. A well-rounded affair!
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New on the net: Cut & Style - your hairdresser and colour expert
Such good and uncomplicated cooperation as with Cut & Style I and my colleague from flextorate We can only be delighted - especially when the result is so satisfactory. With the new logo and the modern website, the hairdresser and colour expert with its four salons has the appropriate presentation for the team of top stylists, where everything revolves around your beauty and aesthetics, and where your hair, your lifestyle and your individual wishes are always the focus. Naturally, the external appearance was also adapted in all printed materials.
New on the net: Theo and Petra Lieven International Piano Foundation
Company founder Theo Lieven is particularly keen to support young musicians, which is why he was one of the founders of the International Piano Academy Lake Como in 2002 and later established the Theo Lieven International Piano Foundation in Hamburg, named after him. It aims to support advanced pianists and organises, among other things, piano masterclasses and the final concerts of the students and teachers at the Vienna Musikverein.
Tips & Tricks No. 13
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 current design trends
The digital world is subject to constant change, and developments in graphic and web design are no exception. What was considered modern yesterday can be outdated today and replaced by new trends. Companies and self-employed people want to avoid their websites losing their appeal due to outdated designs and no longer appearing contemporary. To stay up to date, it is therefore important for graphic and web designers to be informed about current design trends, as modern graphic and web design is often based on these tendencies. Here I present the current trends:
- Responsive design: Responsive design will continue to be one of the most important requirements for web design in order to ensure an optimal display on different devices.
- Animations: Motion and animation are being used more frequently in web design to create an interactive and engaging experience for users.
- Bold typography: Typography will remain an important factor in web design, with larger, eye-catching fonts and creative font styles.
- Micro-interactions: Small interactions such as hover effects, buttons and button animations are being used more frequently in web design to improve the user experience.
- Minimalism: Minimalist design will continue to be an important trend in web design, with clear and simple layouts that create an elegant user experience.
- Retro design: Retro design elements from the 70s, 80s and 90s will continue to be in vogue as designers use them to create a sense of nostalgia and familiarity.
- Handmade elements: Handmade elements, such as hand-drawn illustrations or handwritten typography, are increasingly used in graphic design to create a personalised and handmade look.
- Muted Colors: Muted colours are used more frequently in graphic design to create a subtle and understated look that is still eye-catching.
- Geometric shapes: Geometric shapes are more commonly used in graphic design to create a modern and abstract look that is visually appealing.
Fresh on the net: EGE - Society for the Conservation of Owls
I am thrilled and very happy that as a web designer I have the opportunity to use the "EGE" - the Society for the Preservation of Owls - with the creation of a new website. As an animal lover and environmentalist, the preservation and protection of our natural world is particularly close to my heart. And since owls, as animals of the night, play an important role in our ecosystem, it is all the more gratifying that I can contribute to their conservation with my expertise.
Designing the website was an exciting challenge and I endeavoured to create a modern and appealing design that authentically reflects the message of the association. I am very grateful for the opportunity to use my skills and passion to contribute to the protection of these animals and I hope that the organisation's new website will inspire many people to get involved in the conservation of our natural world.
Bonus or loyalty cards in marketing
Bonus or loyalty cards are a popular marketing tool aimed at building customer loyalty and retaining customers in the long term.
Customers can use these cards to collect bonus points when purchasing products or services, which they can later exchange for rewards, discounts or other benefits. Bonus or loyalty cards allow companies to increase customer loyalty and customer satisfaction, as the rewards give customers an additional incentive to shop with the company and come back again. Customers feel valued and have the feeling that their loyalty to the company is being rewarded. This can also contribute to customers recommending the company to others in a positive way and thus attracting new customers.
Contact me if you would like me to create bonus or loyalty cards for you as an effective marketing tool to increase customer loyalty and customer satisfaction and attract new customers.
Small prices, big impact!
Flyers in DIN long format are an optimal and inexpensive option for large quantities of quick information or compact advertising measures.
Everyone Advertising flyer is developed by me individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online printing companies are ideal for the "quick number". Take advantage of the low prices for a big impact!
Writing pads as promotional items with practical and versatile benefits
Promotional items such as notepads in your corporate design are perfect as customer gifts and are indispensable.
Notepads or writing pads with your company logo are a useful marketing tool that have a practical use and, unlike other promotional items, are not disposed of immediately. They can be used as a thank you to existing customers or as an incentive for potential customers to strengthen brand loyalty and the image of the company. On the other hand, they can also be used as an advertising medium by printing the company logo or corporate design on the pads, providing a cost-effective way of promoting the company and its products or services.
Notepads or writing pads as Promotional gifts are also popular because they are often used in everyday life with customers and business partners. According to the Central Association of the German Advertising Industry, writing utensils are the most popular promotional items of all. They are also extremely effective, as customers and business partners often use them over a longer period of time and therefore come into contact with the company's corporate design again and again. A printed notepad or writing pad is therefore an ideal means of spreading advertising and remaining in the memory of your customers.
Contact me if you would like me to support you with notepads or writing pads as an effective tool in your company's marketing mix.
Tips & Tricks No. 12
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What is responsive web design and how does it work?
"Responsive web design" is a technique for developing websites in which the layout is designed to automatically adapt to the size and resolution of the device on which the website is displayed. This ensures an optimal user experience on all devices, including desktop computers, laptops, tablets and smartphones. This is achieved through the use of flexible grid systems, flexible images and media queries.
Here are 9 recommendations for a responsive website:
- Use of a flexible grid structure for the website to ensure that content automatically adapts to different screen sizes and devices.
- Use CSS media queries to customise the layout and size of images for different screen sizes.
- Use fonts that are easy to read on all devices and adjust their size for different screen sizes.
- Avoid unnecessary elements that could slow down the loading time of the website.
- Use of images and graphics with a resolution that is suitable for the respective device.
- Use of clear and concise menus and navigation elements that are easy to use even on smaller screens.
- Testing the website on different devices to ensure that it looks and works well on all screen sizes and devices.
- Minimise the use of pop-ups or other elements that force the user to click on certain buttons in order to use the website.
- Use of a content management system (CMS) such as WordPress, which supports and automatically adapts the creation of responsive content.
Fresh on the net: Wackenbus 2023
In 2023, the Wacken buses will be travelling to the legendary Wacken Open Air, the biggest heavy metal festival in the world, for the 14th time. It's a very special bus service that takes rock fans from different parts of Germany, Austria and Switzerland to the festival, which takes place annually in Wacken, a village in Schleswig-Holstein, and attracts thousands of fans. I had the pleasure of designing a new and fitting layout for the website.
Fresh on the net: Conny Bauer
Sales is more than just selling products or services, the customer needs a holistic strategy. In her sales training, Cornelia Bauer works face to face or in small groups with comparable target groups and analyses where the relevant customers can be found, how to look after them perfectly, retain them and turn them into enthusiastic regular customers, because professional training is necessary and essential for success in sales. I am happy to support you in this with a small and sophisticated website.
Making it big with impressive formats
Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption.
In this way, a successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, your event or your motif.
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Workbooks on podcasts
I was extremely pleased to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbooks, in conjunction with the appropriate podcasts, are intended to give students the opportunity to combine media skills and action-orientation. In this way, media knowledge is conveyed and research skills are learnt in a very practical way. I have created the corresponding layouts and hope that this will motivate the young listeners particularly well!
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
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