News from vh-crossmedia
Completed projects and news from my work
Fresh on the net: Kommern High Game Park
I had the great pleasure of redesigning the website of my long-standing client - the wildlife park in Kommern. The relaunch brought numerous advantages:
- Together we wanted to modernise the appearance of the website and adapt it to current design trends, and by using modern design elements and an appealing user interface, I was able to significantly improve the user experience. This should result in visitors staying on the website longer and finding their way around more easily.
- Another advantage of the relaunch was the continuous optimisation of the website for mobile devices. These days, more and more people are using their smartphones or tablets to browse the internet. By creating a responsive website that automatically adapts to the screen size, I want to ensure that the website is optimally displayed on all devices. This not only increases user-friendliness, but also search engine rankings, as mobile optimisation is an important factor for SEO.
- I was also able to optimise the loading time of the website as part of the relaunch. A slow website often leads to frustration among visitors and can cause them to leave the site prematurely. Optimising the loading times significantly improves the performance of the website and reduces the bounce rate.
Overall, the relaunch of my loyal client's website was an extremely rewarding and inspiring task. With its modernised look and feel, improved user experience, optimisation for mobile devices and faster loading time, the website is now ready to represent the company even more successfully and attract new customers.
Increase user interaction: creative graphics for social media
Whether for the launch of a new brand or the optimisation of an existing social media strategy - visual content plays a decisive role in establishing an online identity.
As a graphic and web designer, I would like to suggest some important points to keep in mind when creating engaging graphics for various social media platforms to strengthen your brand presence and encourage user interaction:
- Understanding your target group: In order to create graphics that appeal to your target group, it is important that we gain detailed information about your target group. The better we know the demographic characteristics, interests and preferences, the more targeted I can make the graphics.
- Consistent visual identity: For your brand to look consistent across social media platforms, it's crucial that we consider the information about your brand colours, fonts and overall style so that I can use these elements in the graphics.
- Platform-specific requirements: Each social media platform has different requirements for graphics in terms of size, format and file size. As a designer, I take these technical aspects into account and ensure that your graphics comply with the guidelines of each platform.
- Eye-catching design: To attract the attention of users, I develop graphics with an appealing design. I use visual elements such as colours, contrasts and images to ensure that your graphics stand out and appeal to viewers.
- Communicate a clear message: Graphics should convey a clear message that is understandable at first glance. I work to design the most important information and visual elements so that your message is perceived directly and unambiguously.
- Involving users: To encourage user interaction, I can incorporate interactive elements into your graphics. For example, this could be a question, a call to participate in an action or a request for comments to encourage users to get involved.
- Quality and professionalism: As a designer, my goal is to create high quality graphics that make a professional impression. I use high quality images, make sure text is easy to read and pay attention to detail to ensure your graphics look professional.
- Testing and customisation: After publishing the graphics, I monitor performance and user reactions. If necessary, I can make adjustments to improve the effectiveness of the graphics and further encourage interaction.
By taking these points into consideration and working with me as a graphic and web designer, we can create engaging graphics that strengthen your brand presence and encourage user interaction on various social media platforms.
Attract the best talent - with appealing job adverts
Especially in times of personnel and skilled labour shortages, well-designed job advertisements are of great importance for a company in order to attract applicants, strengthen its image, make the application process more efficient and present the company as an attractive employer.
Well-designed job adverts are important for a company for several reasons:
- Attract applicants: A well-designed job advert stands out from the crowd and attracts potential applicants. An appealing appearance, clear information and a precise description of the position arouse the interest of candidates and motivate them to apply.
- Image and employer branding: Job adverts reflect the image and employer brand of a company. A well-designed advertisement conveys professionalism, organisation and care in the eyes of potential applicants. This can improve the company's reputation and increase the likelihood that highly qualified candidates will be interested in a position.
- Efficiency in the application process: A clear and well-structured job advertisement enables applicants to quickly recognise whether they have the necessary qualifications and skills for the position. This reduces unsuitable applications and makes the selection process more efficient.
- Target group-orientated approach: A well-designed job advertisement addresses the target group specifically and speaks to their needs and interests. By clearly communicating expectations, the corporate culture and career opportunities, potential applicants can better assess whether the position matches their own goals and expectations.
- Representation of the company: A job advert is often the first contact a potential applicant has with a company. It offers the opportunity to make a positive impression and present the company as an attractive employer. As a result, applicants who can identify with the company are more likely to be motivated to apply and possibly stay with the company in the long term.
I would be happy to support you in inspiring your applicants with an optimally designed job advert and finding your ideal candidate.
Tips & Tricks No. 14
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 x facts, figures and data on the importance of graphic and web design
- According to a study by Google, 53% of users leave a mobile website if it takes longer than 3 seconds to load.
- A survey by HubSpot found that 38% of users leave a website if the layout and design are unattractive.
- A study by Adobe found that 39% of users will stop visiting a company's website if the images do not load well.
- A Stanford survey found that 75% of users judge a company by the design of its website.
- With the increasing use of smartphones and tablets, mobile-optimised website design is of great importance. According to Statista, mobile devices accounted for around 55% of internet traffic worldwide in 2021.
- According to a study by the Missouri University of Science and Technology, visitors to a website form a first visual impression within just 0.2 seconds. An appealing and professional web design can arouse the interest of visitors and keep them on the website for longer.
- A survey by Blue Corona found that 48% of users rate a website as a company's credibility based on its design.
- 94% of consumers say the design of a website is the reason they distrust or reject a website, according to a survey by IronPaper.
- According to a survey by Canva, 65% of small business owners say that good design is critical to the success of their business.
Roll-ups: mobile advertising media for a high level of attention
Roll ups are popular, flexible and versatile advertising media that are ideal for all kinds of events. With high-quality, custom-printed banners, you can effectively present your company at trade fairs, promotional events or company parties and attract new customers.
Roll-up banners are popular advertising media in marketing that can offer various advantages and benefits for companies:
- High visibility: Roll-ups and banners have a large surface area and are often colourful, making them eye-catching advertising media. They attract the attention of potential customers and stand out from the crowd.
- Mobility and flexibility: Roll-ups are portable displays that are easy to transport and set up. They are ideal for trade fairs, events, presentations or as an addition to a shop. Roll-ups can be set up in different locations and therefore offer flexibility in terms of placement.
- Brand presentation: Roll-ups offer companies the opportunity to present their brand visually and communicate consistent messages. They can contain the company's logo, slogan, images and colours and thus help to strengthen the brand identity.
- Information and communication: Roll-ups and banners can present important information about products, services or special offers. They can also serve as signposts to guide visitors to specific areas or activities.
- Addressing target groups: Depending on where roll-ups and banners are placed, they can address a specific target group. For example, they can be used in shopping centres, at trade fairs or at events to attract the attention of visitors and attract potential customers.
It is important to note that the effectiveness of roll-up banners depends on factors such as design, placement and target group relevance. I would be happy to support you with a clear message and an appealing design to maximise the benefits of these advertising media in marketing for your company.
Every vote counts ...
Review cards, which are distributed by companies to their customers, are used to collect feedback and reviews from customers.
These cards usually contain a QR code, a link or instructions on how customers can rate their experience online, whether on platforms such as Google or Facebook or on the company's own website.
The purpose and benefits of such evaluation cards are manifold:
- Reviews provide companies with valuable insights into customer satisfaction, the customer experience and the quality of their products or services. They enable companies to identify strengths and recognise areas for improvement.
- Positive reviews can improve a company's reputation and strengthen the trust of potential customers. Customer reviews are often more credible than pure marketing statements from the company.
- Reviews on platforms such as Google and Facebook can have a positive effect on a company's search engine ranking. Search engines take reviews and star ratings into account when assessing the relevance and quality of a website.
- By collecting reviews, companies show their customers that their opinions are important. Customers feel valued and have the feeling that their voice counts. This can strengthen customer loyalty and increase the likelihood that customers will return.
- Customer reviews can help companies to continuously improve their processes, products and services. Negative reviews indicate areas where improvements need to be made, while positive reviews show what works well and should be maintained.
I would be happy to help you use review cards to support your company in terms of customer feedback and customer loyalty, reputation and credibility as well as search engine optimisation.
Please also read my article on this topic Google reviews on their website.
Fresh on the net: CWIT
I had the opportunity to redesign the website of my long-time clients and valued IT colleagues at CWIT. This challenge not only provided the opportunity to improve the look and feel of the website, but also the chance to optimise the user experience and strengthen the brand presence online.
Tips & Tricks No. 13
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 current design trends
The digital world is subject to constant change, and developments in graphic and web design are no exception. What was considered modern yesterday can be outdated today and replaced by new trends. Companies and self-employed people want to avoid their websites losing their appeal due to outdated designs and no longer appearing contemporary. To stay up to date, it is therefore important for graphic and web designers to be informed about current design trends, as modern graphic and web design is often based on these tendencies. Here I present the current trends:
- Responsive design: Responsive design will continue to be one of the most important requirements for web design in order to ensure an optimal display on different devices.
- Animations: Motion and animation are being used more frequently in web design to create an interactive and engaging experience for users.
- Bold typography: Typography will remain an important factor in web design, with larger, eye-catching fonts and creative font styles.
- Micro-interactions: Small interactions such as hover effects, buttons and button animations are being used more frequently in web design to improve the user experience.
- Minimalism: Minimalist design will continue to be an important trend in web design, with clear and simple layouts that create an elegant user experience.
- Retro design: Retro design elements from the 70s, 80s and 90s will continue to be in vogue as designers use them to create a sense of nostalgia and familiarity.
- Handmade elements: Handmade elements, such as hand-drawn illustrations or handwritten typography, are increasingly used in graphic design to create a personalised and handmade look.
- Muted Colors: Muted colours are used more frequently in graphic design to create a subtle and understated look that is still eye-catching.
- Geometric shapes: Geometric shapes are more commonly used in graphic design to create a modern and abstract look that is visually appealing.
Fresh on the net: EGE - Society for the Conservation of Owls
I am thrilled and very happy that as a web designer I have the opportunity to use the "EGE" - the Society for the Preservation of Owls - with the creation of a new website. As an animal lover and environmentalist, the preservation and protection of our natural world is particularly close to my heart. And since owls, as animals of the night, play an important role in our ecosystem, it is all the more gratifying that I can contribute to their conservation with my expertise.
Designing the website was an exciting challenge and I endeavoured to create a modern and appealing design that authentically reflects the message of the association. I am very grateful for the opportunity to use my skills and passion to contribute to the protection of these animals and I hope that the organisation's new website will inspire many people to get involved in the conservation of our natural world.
Bonus or loyalty cards in marketing
Bonus or loyalty cards are a popular marketing tool aimed at building customer loyalty and retaining customers in the long term.
Customers can use these cards to collect bonus points when purchasing products or services, which they can later exchange for rewards, discounts or other benefits. Bonus or loyalty cards allow companies to increase customer loyalty and customer satisfaction, as the rewards give customers an additional incentive to shop with the company and come back again. Customers feel valued and have the feeling that their loyalty to the company is being rewarded. This can also contribute to customers recommending the company to others in a positive way and thus attracting new customers.
Contact me if you would like me to create bonus or loyalty cards for you as an effective marketing tool to increase customer loyalty and customer satisfaction and attract new customers.
Fresh on the net: Kommern High Game Park
I had the great pleasure of redesigning the website of my long-standing client - the wildlife park in Kommern. The relaunch brought numerous advantages:
- Together we wanted to modernise the appearance of the website and adapt it to current design trends, and by using modern design elements and an appealing user interface, I was able to significantly improve the user experience. This should result in visitors staying on the website longer and finding their way around more easily.
- Another advantage of the relaunch was the continuous optimisation of the website for mobile devices. These days, more and more people are using their smartphones or tablets to browse the internet. By creating a responsive website that automatically adapts to the screen size, I want to ensure that the website is optimally displayed on all devices. This not only increases user-friendliness, but also search engine rankings, as mobile optimisation is an important factor for SEO.
- I was also able to optimise the loading time of the website as part of the relaunch. A slow website often leads to frustration among visitors and can cause them to leave the site prematurely. Optimising the loading times significantly improves the performance of the website and reduces the bounce rate.
Overall, the relaunch of my loyal client's website was an extremely rewarding and inspiring task. With its modernised look and feel, improved user experience, optimisation for mobile devices and faster loading time, the website is now ready to represent the company even more successfully and attract new customers.
Increase user interaction: creative graphics for social media
Whether for the launch of a new brand or the optimisation of an existing social media strategy - visual content plays a decisive role in establishing an online identity.
As a graphic and web designer, I would like to suggest some important points to keep in mind when creating engaging graphics for various social media platforms to strengthen your brand presence and encourage user interaction:
- Understanding your target group: In order to create graphics that appeal to your target group, it is important that we gain detailed information about your target group. The better we know the demographic characteristics, interests and preferences, the more targeted I can make the graphics.
- Consistent visual identity: For your brand to look consistent across social media platforms, it's crucial that we consider the information about your brand colours, fonts and overall style so that I can use these elements in the graphics.
- Platform-specific requirements: Each social media platform has different requirements for graphics in terms of size, format and file size. As a designer, I take these technical aspects into account and ensure that your graphics comply with the guidelines of each platform.
- Eye-catching design: To attract the attention of users, I develop graphics with an appealing design. I use visual elements such as colours, contrasts and images to ensure that your graphics stand out and appeal to viewers.
- Communicate a clear message: Graphics should convey a clear message that is understandable at first glance. I work to design the most important information and visual elements so that your message is perceived directly and unambiguously.
- Involving users: To encourage user interaction, I can incorporate interactive elements into your graphics. For example, this could be a question, a call to participate in an action or a request for comments to encourage users to get involved.
- Quality and professionalism: As a designer, my goal is to create high quality graphics that make a professional impression. I use high quality images, make sure text is easy to read and pay attention to detail to ensure your graphics look professional.
- Testing and customisation: After publishing the graphics, I monitor performance and user reactions. If necessary, I can make adjustments to improve the effectiveness of the graphics and further encourage interaction.
By taking these points into consideration and working with me as a graphic and web designer, we can create engaging graphics that strengthen your brand presence and encourage user interaction on various social media platforms.
Attract the best talent - with appealing job adverts
Especially in times of personnel and skilled labour shortages, well-designed job advertisements are of great importance for a company in order to attract applicants, strengthen its image, make the application process more efficient and present the company as an attractive employer.
Well-designed job adverts are important for a company for several reasons:
- Attract applicants: A well-designed job advert stands out from the crowd and attracts potential applicants. An appealing appearance, clear information and a precise description of the position arouse the interest of candidates and motivate them to apply.
- Image and employer branding: Job adverts reflect the image and employer brand of a company. A well-designed advertisement conveys professionalism, organisation and care in the eyes of potential applicants. This can improve the company's reputation and increase the likelihood that highly qualified candidates will be interested in a position.
- Efficiency in the application process: A clear and well-structured job advertisement enables applicants to quickly recognise whether they have the necessary qualifications and skills for the position. This reduces unsuitable applications and makes the selection process more efficient.
- Target group-orientated approach: A well-designed job advertisement addresses the target group specifically and speaks to their needs and interests. By clearly communicating expectations, the corporate culture and career opportunities, potential applicants can better assess whether the position matches their own goals and expectations.
- Representation of the company: A job advert is often the first contact a potential applicant has with a company. It offers the opportunity to make a positive impression and present the company as an attractive employer. As a result, applicants who can identify with the company are more likely to be motivated to apply and possibly stay with the company in the long term.
I would be happy to support you in inspiring your applicants with an optimally designed job advert and finding your ideal candidate.
Tips & Tricks No. 14
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 x facts, figures and data on the importance of graphic and web design
- According to a study by Google, 53% of users leave a mobile website if it takes longer than 3 seconds to load.
- A survey by HubSpot found that 38% of users leave a website if the layout and design are unattractive.
- A study by Adobe found that 39% of users will stop visiting a company's website if the images do not load well.
- A Stanford survey found that 75% of users judge a company by the design of its website.
- With the increasing use of smartphones and tablets, mobile-optimised website design is of great importance. According to Statista, mobile devices accounted for around 55% of internet traffic worldwide in 2021.
- According to a study by the Missouri University of Science and Technology, visitors to a website form a first visual impression within just 0.2 seconds. An appealing and professional web design can arouse the interest of visitors and keep them on the website for longer.
- A survey by Blue Corona found that 48% of users rate a website as a company's credibility based on its design.
- 94% of consumers say the design of a website is the reason they distrust or reject a website, according to a survey by IronPaper.
- According to a survey by Canva, 65% of small business owners say that good design is critical to the success of their business.
Roll-ups: mobile advertising media for a high level of attention
Roll ups are popular, flexible and versatile advertising media that are ideal for all kinds of events. With high-quality, custom-printed banners, you can effectively present your company at trade fairs, promotional events or company parties and attract new customers.
Roll-up banners are popular advertising media in marketing that can offer various advantages and benefits for companies:
- High visibility: Roll-ups and banners have a large surface area and are often colourful, making them eye-catching advertising media. They attract the attention of potential customers and stand out from the crowd.
- Mobility and flexibility: Roll-ups are portable displays that are easy to transport and set up. They are ideal for trade fairs, events, presentations or as an addition to a shop. Roll-ups can be set up in different locations and therefore offer flexibility in terms of placement.
- Brand presentation: Roll-ups offer companies the opportunity to present their brand visually and communicate consistent messages. They can contain the company's logo, slogan, images and colours and thus help to strengthen the brand identity.
- Information and communication: Roll-ups and banners can present important information about products, services or special offers. They can also serve as signposts to guide visitors to specific areas or activities.
- Addressing target groups: Depending on where roll-ups and banners are placed, they can address a specific target group. For example, they can be used in shopping centres, at trade fairs or at events to attract the attention of visitors and attract potential customers.
It is important to note that the effectiveness of roll-up banners depends on factors such as design, placement and target group relevance. I would be happy to support you with a clear message and an appealing design to maximise the benefits of these advertising media in marketing for your company.
Every vote counts ...
Review cards, which are distributed by companies to their customers, are used to collect feedback and reviews from customers.
These cards usually contain a QR code, a link or instructions on how customers can rate their experience online, whether on platforms such as Google or Facebook or on the company's own website.
The purpose and benefits of such evaluation cards are manifold:
- Reviews provide companies with valuable insights into customer satisfaction, the customer experience and the quality of their products or services. They enable companies to identify strengths and recognise areas for improvement.
- Positive reviews can improve a company's reputation and strengthen the trust of potential customers. Customer reviews are often more credible than pure marketing statements from the company.
- Reviews on platforms such as Google and Facebook can have a positive effect on a company's search engine ranking. Search engines take reviews and star ratings into account when assessing the relevance and quality of a website.
- By collecting reviews, companies show their customers that their opinions are important. Customers feel valued and have the feeling that their voice counts. This can strengthen customer loyalty and increase the likelihood that customers will return.
- Customer reviews can help companies to continuously improve their processes, products and services. Negative reviews indicate areas where improvements need to be made, while positive reviews show what works well and should be maintained.
I would be happy to help you use review cards to support your company in terms of customer feedback and customer loyalty, reputation and credibility as well as search engine optimisation.
Please also read my article on this topic Google reviews on their website.
Fresh on the net: CWIT
I had the opportunity to redesign the website of my long-time clients and valued IT colleagues at CWIT. This challenge not only provided the opportunity to improve the look and feel of the website, but also the chance to optimise the user experience and strengthen the brand presence online.
Tips & Tricks No. 13
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
9 current design trends
The digital world is subject to constant change, and developments in graphic and web design are no exception. What was considered modern yesterday can be outdated today and replaced by new trends. Companies and self-employed people want to avoid their websites losing their appeal due to outdated designs and no longer appearing contemporary. To stay up to date, it is therefore important for graphic and web designers to be informed about current design trends, as modern graphic and web design is often based on these tendencies. Here I present the current trends:
- Responsive design: Responsive design will continue to be one of the most important requirements for web design in order to ensure an optimal display on different devices.
- Animations: Motion and animation are being used more frequently in web design to create an interactive and engaging experience for users.
- Bold typography: Typography will remain an important factor in web design, with larger, eye-catching fonts and creative font styles.
- Micro-interactions: Small interactions such as hover effects, buttons and button animations are being used more frequently in web design to improve the user experience.
- Minimalism: Minimalist design will continue to be an important trend in web design, with clear and simple layouts that create an elegant user experience.
- Retro design: Retro design elements from the 70s, 80s and 90s will continue to be in vogue as designers use them to create a sense of nostalgia and familiarity.
- Handmade elements: Handmade elements, such as hand-drawn illustrations or handwritten typography, are increasingly used in graphic design to create a personalised and handmade look.
- Muted Colors: Muted colours are used more frequently in graphic design to create a subtle and understated look that is still eye-catching.
- Geometric shapes: Geometric shapes are more commonly used in graphic design to create a modern and abstract look that is visually appealing.
Fresh on the net: EGE - Society for the Conservation of Owls
I am thrilled and very happy that as a web designer I have the opportunity to use the "EGE" - the Society for the Preservation of Owls - with the creation of a new website. As an animal lover and environmentalist, the preservation and protection of our natural world is particularly close to my heart. And since owls, as animals of the night, play an important role in our ecosystem, it is all the more gratifying that I can contribute to their conservation with my expertise.
Designing the website was an exciting challenge and I endeavoured to create a modern and appealing design that authentically reflects the message of the association. I am very grateful for the opportunity to use my skills and passion to contribute to the protection of these animals and I hope that the organisation's new website will inspire many people to get involved in the conservation of our natural world.
Bonus or loyalty cards in marketing
Bonus or loyalty cards are a popular marketing tool aimed at building customer loyalty and retaining customers in the long term.
Customers can use these cards to collect bonus points when purchasing products or services, which they can later exchange for rewards, discounts or other benefits. Bonus or loyalty cards allow companies to increase customer loyalty and customer satisfaction, as the rewards give customers an additional incentive to shop with the company and come back again. Customers feel valued and have the feeling that their loyalty to the company is being rewarded. This can also contribute to customers recommending the company to others in a positive way and thus attracting new customers.
Contact me if you would like me to create bonus or loyalty cards for you as an effective marketing tool to increase customer loyalty and customer satisfaction and attract new customers.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
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