News from vh-crossmedia
Completed projects and news from my work
Neu: professionelle Luftaufnahmen und Luftbilder per Drohne
Heben Sie mit uns ab! Unsere Drohnenflüge helfen Ihnen dabei, spannendes Bild- und Filmmaterial aus neuen und interessanten Perspektiven zu gewinnen.
Professional drone shots offer unique views from impressive heights. They make the view wide and unobstructed. At the same time, they capture dynamic moments at close range without interfering too much. They reveal astonishing details and deliver authentic impressions full of vibrancy.
Informieren Sie sich über mein neues Angebot: Professional drone recordings.
Ich freue mich auf Ihre Anfrage!
Tipps & Tricks Nr. 2
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What actually is SEO?
Here are 9 answers to this question:
- SEO stands for Search Engine Optimisation. It is a measure to improve the visibility of a website in the organic search results of search engines such as Google.
- The aim of SEO is to achieve a higher ranking in the search results through targeted optimisation of the content and technology of a website, thereby generating more traffic to the website.
- SEO includes a variety of techniques, such as optimising keywords, improving the page structure, increasing loading times, creating high-quality content and gaining backlinks.
- SEO is a long-term process and requires continuous monitoring and adaptation as search engine algorithms are constantly changing and new trends and technologies emerge.
- A well-executed SEO can have a very positive impact on business, as it means greater visibility and therefore a wider reach.
- In addition to organic search results, there are also paid search results, which are summarised under the term SEA (Search Engine Advertising).
- SEO is a complex topic that encompasses various aspects of website optimisation and requires a comprehensive understanding of technology, content, marketing and analysis.
- Many companies invest in SEO to increase their visibility in search engines and thus drive more traffic and potential customers to their website.
- Successful SEO strategies require an in-depth understanding of the target group, the competition and the search engine algorithms in order to be able to take targeted measures.
Green, green, green ...
... are many of my clients. For the 2020 local elections, I was able to support the local Green organisations from Adenau am Nürburgring, Mechernich and Bad Münstereifel with various advertising materials.
Mehr Platz für Sie und mich!
In meinem neuen Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
New on the net: René Albert | Fire Artistry
For many years, René Albert has been thrilling audiences as a juggler and fire artist with dynamic fire artistry and innovative light juggling. Time to showcase these very special show acts with a new website. And of course there was also a new logo to match.
More than just a service area ...
Since 1993, the staff at Rasthof "Zur Schneifel" have been ready to delight customers every day with regional home-style cooking in the à la carte restaurant or in the bakery-bistro area with honest cookery. A wide range of services for lorries and vehicles and their drivers in the petrol station and shop area complete the offer. Time to adapt the website, which has not been updated since the 1990s, to the quality of the company - with a new design and practical features. I wish you continued success with myrasthof.com!
The future starts now!
The independent Mayoral candidate Anette Winkler would like to bring all her life, professional and administrative experience to the local election campaign and be directly active again as mayor - for the benefit of the people who live in the municipality of Aldenhoven. I hope the new website will help her in this endeavour and I wish her every success!
Tips & Tricks No. 1
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises good branding?
"Branding" in the field of graphic and web design refers to the process of creating a consistent and recognisable visual image for a company, brand or product. This includes the design of logos, colour schemes, fonts, images and other visual elements that are intended to communicate the brand image. The aim is to gain the trust of customers and differentiate the company from others.
Here are 9 recommendations for good branding of your brand:
- Uniqueness: Your branding should be unique and stand out from others in order to be remembered and create recognition value.
- Consistency: Your branding should be applied consistently across all areas of your business, from your website to printed materials.
- Target group orientation: Your branding should be tailored to your target group and reflect their needs, interests and values.
- Brand message: Your brand message should be clear and memorable to communicate your brand's identity.
- Colours: The colours you use in your branding should represent your brand and create an emotional connection with your target audience.
- Fonts: The fonts you use in your branding should be easy to read and in keeping with your brand.
- Logo: A meaningful logo is an important part of your branding and should reflect the identity of your brand.
- Visual language: Images and graphics can be a powerful tool to visually represent your brand and reach your target group.
- Professionalism: Your branding should be professional and of high quality in order to gain the trust of your target group and promote a positive perception of your brand.
Machen Sie das Beste aus der Corona-Krise!
Sie arbeiten im Homeoffice oder die Aktivitäten Ihres Unternehmens sind durch die Quarantäne heruntergefahren? Machen Sie das Beste aus der aktuellen Situation und nutzen Sie die Zeit, um neue Ideen für Ihr Unternehmen zu entwickeln!
Wie oft wird die Eigenwerbung im hektischen Tagesgeschäft vernachlässigt und zu wenig Zeit dafür aufgewendet. Jetzt heißt es, die erzwungene Ruhe produktiv zu nutzen:
- Freigewordene Zeitkapazitäten kann man nutzen, um sich gegenüber reaktionsschwachen Mitbewerbern einen Wettbewerbsvorteil zu verschaffen und für neue Herausforderungen bestmöglich gerüstet zu sein, wenn die derzeitige Situation überstanden ist.
- Fragen Sie nach meinen Ideen und Maßnahmen für die Erhöhung der Sichtbarkeit im Web, um die Kundentreue zu erhalten.
- Die Aktualisierung Ihrer Website oder die Optimierung der Online- und Offline-Werbung sind wichtige Aufgaben, um schnellstmöglich wieder voll durchzustarten.
Ich bin selbstverständlich auch in Krisenzeiten für Sie da und stehe weiterhin mit kreativen Ideen und technischem Know How für Ihre Anliegen zur Verfügung. Auch wenn die Situation nicht einfach ist – es wird weiter gehen.
Lassen Sie uns gemeinsam etwas für die Zukunft tun!
Start of the gardening season
For many years I have had the honour of Michael Müller GmbH to get their customers excited about the start of the gardening season. The matching special show was advertised with an information leaflet and personalised mailings.
Blitz Blank refreshed!
For more than 100 years Blitz Blank in the service of cleanliness. At this age, it's not a bad idea to treat yourself to a makeover, so the website of Berlin's oldest commercial cleaning company shines in new splendour.
Garden technology with a system: nextgarden
The newly founded company nextgarden in Höhr-Grenzhausen serves all areas of "smart gardening": robotic lawnmowers, battery-powered devices and irrigation. Customers not only receive individual devices, but also modern, harmonised solutions from a single source with a contact person and on-site service. I am delighted to be able to contribute to a successful start with the striking word-image brand and the visually linked icons.
Winterpause
vh-crossmedia hält Winterschlaf von Montag, den 23.12.2019 bis einschließlich Freitag, den 03.01.2020.
Diese Gelegenheit möchte ich auch nutzen, um mich herzlich für die gute Zusammenarbeit und das entgegengebrachte Vertrauen zu bedanken.
Ich wünsche ein frohes Weihnachtsfest und ein glückliches, erfolgreiches neues Jahr mit vielen neuen Ideen.
Calendar variety 2020
In your customers' focus 365 days a year: Make an impact all year round with personalised advertising calendars! These classic promotional items are still popular and successful advertising media.
Honey labels - as individual as the product
The honey of the Eifel bee - the natural product produced with love and sustainability at the Mühlenberg apiary - was given attractive and modern labelling by me. The professionally designed label sets the product apart from the competition and is sure to appeal to customers' tastes.
New online: Equal Care Day 2020
Equal Care Day is an initiative that calls on people, organisations and institutions internationally to organise and celebrate a day of action that draws attention to the lack of appreciation and unfair distribution of care work. Together with flextorate I am pleased to contribute to raising awareness of the fact that care work and care are all too often poorly or not at all rewarded in our society with the help of a comprehensive redesign of the website.
New on the net: A beastly good internet presence
After many years with a dusty design or even without a website at all, the joint veterinary practice Dr Hülsmann & Dr Unland finally presents itself in a lively, clear and technically up-to-date way. Together with flextorate I am delighted to have achieved such a great result and to be able to give the competent and friendly practice team in Kommern the recognition it deserves online. Of course, there was also a new logo to match.
Advertising for lawn robots
Their new brochure provides information Garden world Frey all friends of the automatic garden with comprehensive information on the wide range of robotic lawn mowers.
Just in time for the upcoming trade fair, there were matching roll-ups:
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still make sense. I design customised print ads for you with recognition value that stand out and are read.
Campaign for two- and four-legged friends
The aim of a targeted social media campaign was to promote Cromme Coaching to create a series of exciting posts highlighting International Horse Coaching Day. The review and evaluation shows: a complete success!
Fresh on the net: EGE - Society for the Conservation of Owls
I am thrilled and very happy that as a web designer I have the opportunity to use the "EGE" - the Society for the Preservation of Owls - with the creation of a new website. As an animal lover and environmentalist, the preservation and protection of our natural world is particularly close to my heart. And since owls, as animals of the night, play an important role in our ecosystem, it is all the more gratifying that I can contribute to their conservation with my expertise.
Designing the website was an exciting challenge and I endeavoured to create a modern and appealing design that authentically reflects the message of the association. I am very grateful for the opportunity to use my skills and passion to contribute to the protection of these animals and I hope that the organisation's new website will inspire many people to get involved in the conservation of our natural world.
Bonus or loyalty cards in marketing
Bonus or loyalty cards are a popular marketing tool aimed at building customer loyalty and retaining customers in the long term.
Customers can use these cards to collect bonus points when purchasing products or services, which they can later exchange for rewards, discounts or other benefits. Bonus or loyalty cards allow companies to increase customer loyalty and customer satisfaction, as the rewards give customers an additional incentive to shop with the company and come back again. Customers feel valued and have the feeling that their loyalty to the company is being rewarded. This can also contribute to customers recommending the company to others in a positive way and thus attracting new customers.
Contact me if you would like me to create bonus or loyalty cards for you as an effective marketing tool to increase customer loyalty and customer satisfaction and attract new customers.
Small prices, big impact!
Flyers in DIN long format are an optimal and inexpensive option for large quantities of quick information or compact advertising measures.
Everyone Advertising flyer is developed by me individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online printing companies are ideal for the "quick number". Take advantage of the low prices for a big impact!
Writing pads as promotional items with practical and versatile benefits
Promotional items such as notepads in your corporate design are perfect as customer gifts and are indispensable.
Notepads or writing pads with your company logo are a useful marketing tool that have a practical use and, unlike other promotional items, are not disposed of immediately. They can be used as a thank you to existing customers or as an incentive for potential customers to strengthen brand loyalty and the image of the company. On the other hand, they can also be used as an advertising medium by printing the company logo or corporate design on the pads, providing a cost-effective way of promoting the company and its products or services.
Notepads or writing pads as Promotional gifts are also popular because they are often used in everyday life with customers and business partners. According to the Central Association of the German Advertising Industry, writing utensils are the most popular promotional items of all. They are also extremely effective, as customers and business partners often use them over a longer period of time and therefore come into contact with the company's corporate design again and again. A printed notepad or writing pad is therefore an ideal means of spreading advertising and remaining in the memory of your customers.
Contact me if you would like me to support you with notepads or writing pads as an effective tool in your company's marketing mix.
Tips & Tricks No. 12
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What is responsive web design and how does it work?
"Responsive web design" is a technique for developing websites in which the layout is designed to automatically adapt to the size and resolution of the device on which the website is displayed. This ensures an optimal user experience on all devices, including desktop computers, laptops, tablets and smartphones. This is achieved through the use of flexible grid systems, flexible images and media queries.
Here are 9 recommendations for a responsive website:
- Use of a flexible grid structure for the website to ensure that content automatically adapts to different screen sizes and devices.
- Use CSS media queries to customise the layout and size of images for different screen sizes.
- Use fonts that are easy to read on all devices and adjust their size for different screen sizes.
- Avoid unnecessary elements that could slow down the loading time of the website.
- Use of images and graphics with a resolution that is suitable for the respective device.
- Use of clear and concise menus and navigation elements that are easy to use even on smaller screens.
- Testing the website on different devices to ensure that it looks and works well on all screen sizes and devices.
- Minimise the use of pop-ups or other elements that force the user to click on certain buttons in order to use the website.
- Use of a content management system (CMS) such as WordPress, which supports and automatically adapts the creation of responsive content.
Fresh on the net: Wackenbus 2023
In 2023, the Wacken buses will be travelling to the legendary Wacken Open Air, the biggest heavy metal festival in the world, for the 14th time. It's a very special bus service that takes rock fans from different parts of Germany, Austria and Switzerland to the festival, which takes place annually in Wacken, a village in Schleswig-Holstein, and attracts thousands of fans. I had the pleasure of designing a new and fitting layout for the website.
Fresh on the net: Conny Bauer
Sales is more than just selling products or services, the customer needs a holistic strategy. In her sales training, Cornelia Bauer works face to face or in small groups with comparable target groups and analyses where the relevant customers can be found, how to look after them perfectly, retain them and turn them into enthusiastic regular customers, because professional training is necessary and essential for success in sales. I am happy to support you in this with a small and sophisticated website.
Making it big with impressive formats
Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption.
In this way, a successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, your event or your motif.
Workbooks on podcasts
I was extremely pleased to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbooks, in conjunction with the appropriate podcasts, are intended to give students the opportunity to combine media skills and action-orientation. In this way, media knowledge is conveyed and research skills are learnt in a very practical way. I have created the corresponding layouts and hope that this will motivate the young listeners particularly well!
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade journals and advertising journals still makes sense.
Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in sector-specific newspapers or magazines they reach exactly the right addressees.
I design customised print ads for you with recognition value that stand out and are read.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
