News from vh-crossmedia
Completed projects and news from my work
Kurth: Cranes and more ...
The 20-page company brochure of my loyal customer Kurth Autokrane GmbH & Co. KG from Blankenheim in the Eifel region has been brought up to date, as the company is not afraid to invest tirelessly in new machines and thus expand its range of services.
A modern logo for a young team of doctors
Once again a local commitment: after being taken over by a young team of doctors, the local group practice wanted a modern and memorable Logothat can be used in a variety of ways. These wishes were realised in a creative process and the logo is already emblazoned on the practice's new vehicle.
Soon there will also be a new Website to marvel at the extensive services provided by the doctors in the network: They offer the full spectrum of GP care, dual specialist expertise and modern diagnostic equipment. The medical services on offer include general GP care, additional cardiology and travel medicine services as well as extended health checks.
More on this shortly!
New on the net: Druckhaus Süd Medien GmbH
The mainstay of "my" printers in Cologne in a new guise: The Druckhaus Süd Medien GmbH is the right choice if you demand the highest quality from your print products, if you are looking for very special or customised solutions, if you value a cooperative partnership and want to benefit from expert knowledge!
Professional appearance in the countryside!
A professional look for the professionals on the lawn: As "Mähroboter Profi", these experts under the powerful and dynamic brand are now available to answer all questions regarding advice, sales, installation and maintenance!
Party time!
For the 9th time, the Düren District Economic Development Agency is organising the Business card party The event offers companies an ideal platform for networking in their own region. Once again, I was able to help promote this successful format by designing posters, flyers, banners and much more.
As if painted ...
Sporty shop window decoration: With a screen display, a poster and a window sticker in the stylish look of a chalk drawing, the presentation of the products gets the necessary new impetus.
Well connected.
Another order from the medical field: 96 pages on the subject of splint dressings have been professionally designed. The dressings shown in this guide to functional splint therapy are intended to provide practical assistance and inspiration for users. The result is something to be proud of!
SSL certificate becomes mandatory
The new General Data Protection Regulation (GDPR) comes into force on 25 May and is intended to ensure uniform data protection throughout the EU. The GDPR affects all websites that request personal data, i.e. email addresses (e.g. via newsletters or downloads), login data entered by users in the browser, contact or order forms and all online shops.
SSL certificates are an all-encompassing measure to protect this sensitive data and create trust. A small lock symbol in the browser bar indicates when we are using SSL encryption. But what is SSL?
SSL stands for "Secure Sockets Layer". It is a network protocol for the secure transmission of data. Websites can be equipped with the SSL certificate. Put simply, all data traffic from a website to the visitor and vice versa is encrypted so that the transmitted data cannot be viewed or intercepted by anyone else. This is often important for companies in order to be seen as trustworthy by their customers. The encrypted access to a website always takes place via https before the entered URL.
The use of an SSL certificate for websites has been recommended for some time and is also rated positively by Google for search engine rankings.
If you need support for the encryption of your website you are welcome to contact me!
New on the net: Architect Dipl.-Ing. Stefanie Käding
Straightforward, functional, modern: On the architect's new website Stefanie Käding the structured presentation of current and completed projects takes centre stage. Technical features such as responsive design and SSL certification round off the successful relaunch.
The range of activities of the graduate engineer from Willich includes all planning and execution activities in the areas of new construction, remodelling, refurbishment, extensions and additions in the residential and commercial construction sector. Clients are supported from the initial conceptualisation of the design through to planning, tendering, construction supervision and completion.
Under the sign of the World Cup
The World Cup casts its shadow ahead - this opportunity should be used to integrate the major sporting event into a wide range of advertising measures in an appealing and targeted manner: Thematically and visually adapted folders, flyers, advertising campaigns and numerous decorative and promotional materials ensure that advertising also benefits from World Cup fever!
Mobile First!
Google is now starting with "Mobile First indexing", which means that Google is increasingly indexing the mobile version of websites and including them in its catalogue, which in turn feeds the ranking system. Google will continue to have only one index, which is the basis for the rankings. The only difference is that in future, the mobile version of a website will be the decisive factor. This should provide smartphone users with better results and means that even more attention should be paid to offering a functioning and content-rich mobile website.
How good that responsive websites from vh-crossmedia can easily keep up!
New on the net: BACKES Group
Moving more together - now also online! The BACKES Group from the Eifel region of Germany has been given a new look following the successful redesign of its website, which I also created in the past, in order to present its extensive range of services and numerous divisions in an appealing way online.
The core business of the BACKES Group includes road construction, civil engineering and building construction, the production of building materials and transport. In addition, there is the motor vehicle sector in the TCB Truck Centre Backes workshop in Olzheim and the catering sector in the "Zur Schneifel" service area on the B 51 in Olzheim and in the Backes restaurant in Auw.
Clean work
For my client in the field of infrastructural building management, the Peterhoff GroupI was once again able to design various image adverts to represent the company to its partners and clients.
Freshly printed: Poster for the information event
The Adenau branch at the Nürburgring from Alliance90/The Greens I am always happy to support you in promoting your informative events.
Safety first!
The team of the BACKES Group safety at work is important to us - clear and well-organised signage helps.
Don't throw money out the window, throw it in the window!
Traditional channels - such as shop window advertising with appropriate decorations - are still an effective way of attracting attention!
Design is not art
Now there's a catch: mascots for Floßdorf!
It was with great pleasure that I was able to work for one of my most loyal customers, the Dietmar Floßdorf GmbH from Bad Neuenahr, to create a selection of illustrations. The aim was to design a mascot to visualise the lifting-friendly company - and this is how we present it: Mr Hook!
New on the net: The FREILUGA school biology centre
The School Biology Centre with two well-equipped classrooms and the neighbouring kitchen and show gardens as well as chicken and rabbit enclosures gives pupils an insight into topics such as biodiversity, gardening, wholefood nutrition, nature and climate protection, species-appropriate husbandry of farm animals, ecology of plants and animals and much more.
For me as a nature lover (and ex-educator) it was a very special pleasure to be able to support the dedicated team of the School Biology Centre in the design of their logo and the creation of a fresh and modern presentation on the web.
Tips & Tricks No. 10
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What makes a good website?
A good company website is crucial to the success of a business in the digital age. Here are 9 recommendations that can help you design a successful website:
- Define your target group: Before you design your website, you should be clear about your target group. Who are your customers? What are their needs and expectations? Customise your website to this target group.
- Clear structure: A clear structure and navigation are important so that visitors can quickly find what they are looking for. A simple menu structure that covers the most important areas of your website makes it easier to navigate.
- Content: Provide high quality content that appeals to your target audience. It should not only be informative, but also appealing and easy to understand. Also use images and videos to liven up your content.
- Mobile optimisation: More and more people are using mobile devices to surf the internet. Make sure your website is optimised for all devices, including smartphones and tablets.
- Fast loading times: A fast loading time is crucial for the success of your website. Optimise your images and use a reliable hosting platform to ensure that your website loads quickly.
- SEO: Search engine optimisation is an important factor for the success of your website. Make sure that your website is optimised with relevant keywords and meta tags to rank well in search engine results.
- Social media integration: Link your website to your social media channels to increase your reach and encourage visitors to share your content on social networks.
- Contact options: Make sure that visitors can easily get in touch with you. Add a contact page and offer various contact options, such as telephone, e-mail and contact form.
- Up-to-date: Keep your website up-to-date by regularly adding new content and updating existing content. An outdated website can deter visitors and damage your credibility.
Local patriotism
With the diligent support of the Sinzenich village community I was allowed to create ten more information boards in my former home village. The trail to the nature reserves in and around Sinzenich offers lots of new information on the unique flora and fauna as well as a marvellous view of the Zülpicher Börde from the hiking hut and a visit to the forest chapel on the Eulenberg. It is the second section of the Sinzenich natural history circular route and starts behind Sinzenich Castle at the bridge over the Rotbach near Linzenicher Straße (L178).
Work on this second circular trail, the route of which is already shown here, is currently in the final stages. As soon as the new information boards are in place, they will be posted here.
Business stationery that makes a good impression
Good business stationery is important as it characterises the first impression of a company and conveys professionalism. High-quality business cards, stationery and a uniform appearance help to gain the trust of potential customers and strengthen the credibility of the brand.
Nowhere else is a coherent design concept as elementary as in the design of your business stationery, because it must optimally support you in all external and internal processes and integrate seamlessly into your working environment. It is the tool you use every day - so it should not only be appealing and creatively designed, but also functional, well thought-out and optimally tailored to your specific requirements. My needs-orientated and effective implementation successfully supports your corporate communication.
Making it big with impressive formats
Expertly designed poster advertising offers you the opportunity to reach target groups that are difficult to address in their individual media consumption. A successful poster quietly and patiently courts the favour of passers-by and becomes more familiar with every encounter. I get the most important elements right for you so that everything essential is captured at first glance and attention is quickly and specifically drawn to your product, event or motif.
Mehr Platz für Sie und mich!
In meinem Konferenz- und Schulungsraum ist es jetzt noch komfortabler, wenn wir uns beim Erstgespräch kennenlernen oder uns für Geschäftsmeetings, Kundenberatungen und Workshops treffen. Ruhig, großzügig und und vielseitig nutzbar – der ideale Treffpunkt im Zentrum von Adenau um mit Ihnen als meinen Kunden und Geschäftspartnern in Kontakt zu treten oder Ihnen Ergebnisse meiner Arbeit zu präsentieren.
Ich freue mich auf Ihren Besuch!
Small prices, big impact
Flyer in postcard format are an optimal and cost-effective option for large quantities of quick information or compact advertising measures. I develop each advertising flyer individually and precisely for your target group - I support you from the layout to the consultation and selection of suitable paper types through to printing. The low-cost online print shops are ideal for the "quick number". Take advantage of the low prices for a big impact!
Tips & Tricks No. 9
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What characterises a good logo design?
Here are 9 tips for a good logo:
- Simplicity: The logo should be simple and easy to understand so that it is easily recognisable.
- Memorability: The logo should be easy to remember so that it is memorised by customers.
- Recognisability: The logo should be unique so that it is easily recognisable when displayed on different media and materials.
- Originality: The logo should be unique and different from other logos in the industry.
- Timelessness: The logo should have a certain timelessness so that it still looks current and modern years later.
- Adaptability: The logo should look good in different sizes and formats and be easy to present on different backgrounds and materials.
- Choice of colours: The colours of the logo should be chosen to match the brand and create an emotional connection to the customer.
- Font: The font of the logo should match the brand and be easy to read.
- Meaningfulness: The logo should convey a clear message about the company or brand. It should give the customer an idea of what the company does and what it stands for.
News from the Düren district
The district of Düren and its economic development department are active and committed in numerous fields. Whether it's for the needs of school leavers, start-ups or companies in the region, support and assistance is diligently solicited and I am pleased to have been able to help with this for many years.
Fresh on the net: Solar Wilden
SOLAR WILDEN has been offering state-of-the-art photovoltaics for 15 years. More than 3000 installed PV systems and an experienced team speak for themselves. With its photovoltaic, battery storage and electromobility services, customers reduce their energy costs, become independent and protect the climate.
I am delighted to be able to provide the company with a new logo and a suitable website for a successful public image.
The classics: expressive adverts
For target groups that purchase services or products regionally, a regional marketing strategy is still important in the age of online marketing. Display in newspapers, trade magazines and advertising journals still makes sense. Advertising in print media is particularly worthwhile for current offers that encourage spontaneous purchases. This type of advertising also works traditionally well for certain occasions or events. Advertisements can be regionally limited for targeted advertising and in industry-specific newspapers or magazines they reach exactly the right addressees.
I design customised print ads for you with recognition value that stand out and are read.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
