News from vh-crossmedia
Completed projects and news from my work
Relaunch at Kurth Autokrane
Do you like waiting? Your customers certainly don't! Especially not when surfing the Internet. So I gave the website of Kurth Autokrane GmbH & Co. KG website and equipped it with a turbo drive so that you can immediately find what you are looking for. Information that is particularly urgent, such as the 24-hour emergency service for the recovery and towing of lorries, is always visible and can be used for direct dialling on a smartphone. What characterises the way Kurth Autokrane works in general now also applies to its website. For this reason, the focus has been even more on the essentials - information content, topicality and clarity. We analysed which content was accessed particularly often and added new content for visitors at these points:
- extended download area
- current messages
- Security issues
- Full control over data protection
And, of course, we have also thought about the fact that the eye reads and everything has been packed into a smart, flexible and accessible design. I hope you enjoy browsing!
Something for the heart again ...
A selection of new invitations and greeting cards: designed with love and according to the wishes of the happy clients - it was a feast for me!
Facelift for the façade
When wrapping the façade of this commercial building, the customer's wishes for a reduced and customised redesign were successfully implemented together with my competent advertising technicians.
New on the net: The Eifel Bee
Friedrich Bleckmann's beekeeping business needed a logo and a website that were both modern and contemporary, but also conveyed the naturalness and sustainability of beekeeping on the Mühlenberg. Together with flextorate I am delighted to have achieved such a wonderful result and to give the home of the Eifel bee the status it deserves.
New on the net: Antique Andres
A project with an aesthetic challenge: the new website of Antique Andres in Euskirchen-Kirchheim, whose owners are passionate collectors of beautiful old things. The passion for antiques began at flea markets and is still the business concept of Antik Andres today. No sales strategy, but rather personal taste and an eye for something special run like a red thread through the showrooms. And the internet presence should be just as individual - this requirement could be met thanks to the proven cooperation with flextorate and by means of a new logo.
A fresh coat of paint for the estate agent logo:
Now also with Eifel!
One of my most loyal customers - Real estate Skiba from Adenau - wished for his ageing home Logo a fresh kick. And so the successful estate agent company now presents itself with an attractive green landscape and appealing lettering - in keeping with the slogan "Your estate agent from the Eifel". Naturally, all online and offline media have also been adapted in the process. A well-rounded affair!
New on the net: Cut & Style - your hairdresser and colour expert
Such good and uncomplicated cooperation as with Cut & Style I and my colleague from flextorate We can only be delighted - especially when the result is so satisfactory. With the new logo and the modern website, the hairdresser and colour expert with its four salons has the appropriate presentation for the team of top stylists, where everything revolves around your beauty and aesthetics, and where your hair, your lifestyle and your individual wishes are always the focus. Naturally, the external appearance was also adapted in all printed materials.
New on the net: Theo and Petra Lieven International Piano Foundation
Company founder Theo Lieven is particularly keen to support young musicians, which is why he was one of the founders of the International Piano Academy Lake Como in 2002 and later established the Theo Lieven International Piano Foundation in Hamburg, named after him. It aims to support advanced pianists and organises, among other things, piano masterclasses and the final concerts of the students and teachers at the Vienna Musikverein.
New on the net: Party-Service Schroeder
Party-Service Schroeder from Euskirchen supplies buffets for all occasions and invites you to a culinary journey on its new website, which can be used to embellish any celebration. Whether it's a wedding, birthday, communion, anniversary or official event - you can celebrate and Party-Service Schroeder will take care of the culinary setting:
Peterhoff News
With the latest issue of Peterhoff News, the company can look forward to a successful future together with its readers.
New on the net: "Your Healthy Practice"
Welcome to the joint practice in Adenau at the Nürburgring-Sinzenich! The new website gives you the opportunity to get to know the two doctors, the team and their work better. Ralf Fey and René Kirch are specialists in internal medicine in general medical care and also have specialist expertise in cardiology and occupational medicine - a unique combination in the area.
Burning passion: a logo for FEUER FREY!
"We burn for barbecuing!" is the slogan of the new company FEUER FREY. Fittingly, I gave them a Logowhich presents the blazing passion for the world of barbecuing - whether gas, electric or charcoal - as well as the range of barbecue accessories and barbecue seminars. Really hot!
New on the net: Truck Centre Backes
Founded in 2002 TCB Truck Centre Backes in Olzheim carries out all repairs and maintenance work on lorries, cars and trailers - from precise analysis and mobile breakdown service to engine and gearbox repairs. The company's new website was also intended to convey this concentrated expertise with the help of extensive information. However, as the company was urgently looking for trainees, the website went online in advance in a "slimmed-down" form - so flexibility was required in terms of prompt implementation. Of course, I was happy to help and say: more on this soon!
New on the web: Update for equine osteopaths
Maintaining and promoting the health of horses is at the centre of Equine therapy Richelmann takes centre stage. Horse owners should find it even easier to navigate the new, clearly designed website: Everything important about the numerous services provided by equine osteopaths Anja and Bernhard Richelmann can be found here in a clearly structured way - tidy, modern and, of course, responsive.
Make something of yourself!
My customer from Stadtkyll has a long tradition of vocational training - which is why the BACKES Group They are also particularly good at it. Whether on the construction site, in the office, in the workshop or canteen kitchen: young people can find the right career start with an industrial-technical or commercial apprenticeship. I had the honour of designing the new "Our apprenticeships" brochure to provide support and information. New trainees are constantly being sought in a wide range of apprenticeships - so let's get started!
Something for the heart again ...
A selection of new invitations and greeting cards: designed with love and according to the wishes of the happy clients - it was a feast for me!
Simply beastly!
New signs for my customer from Kommern, the Rhineland Game Park. The large information boards are attractive and easy to read, even for younger visitors to the park, and provide lots of details about the individual animal species.
Kurth: Cranes and more ...
The 20-page company brochure of my loyal customer Kurth Autokrane GmbH & Co. KG from Blankenheim in the Eifel region has been brought up to date, as the company is not afraid to invest tirelessly in new machines and thus expand its range of services.
A modern logo for a young team of doctors
Once again a local commitment: after being taken over by a young team of doctors, the local group practice wanted a modern and memorable Logothat can be used in a variety of ways. These wishes were realised in a creative process and the logo is already emblazoned on the practice's new vehicle.
Soon there will also be a new Website to marvel at the extensive services provided by the doctors in the network: They offer the full spectrum of GP care, dual specialist expertise and modern diagnostic equipment. The medical services on offer include general GP care, additional cardiology and travel medicine services as well as extended health checks.
More on this shortly!
Christmas is coming ...
As every year, the task in 2022 was to create Christmas design templates for my customers' cards. A large selection of individual layouts makes every Christmas greeting unique.
Visual communication with sense and understanding
Magazines and brochures are still important in advertising as they provide a physical presence and can appeal to a selected target group. Through appealing design and informative content, they enable a long-lasting impact and convey brand messages in a personal and tangible way.
Regardless of whether you want to design a powerful image brochure, create a detailed product catalogue, design a stylish magazine or write an official annual report - I not only get what you have to say and show in perfect form, I also think along with you.
Tips & Tricks No. 11
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What is "white space" and why is it so important?
"White space" refers to the unused space between different design elements such as text, images or graphics. It helps to structure the design and improve the visual hierarchy by giving the viewer's eye a break and focussing on the most important elements. Effective use of white space can make a design more elegant, modern and easier to understand.
Here are 9 tips on the topic of "white space" - the free space in a design in which there is neither a visual element nor text:
- Emphasising content: By using white space, important content on a website or graphic can be better emphasised. The white space around an element draws the viewer's focus to it and enables them to quickly grasp the content.
- Improving readability: Sufficient use of white space can improve the readability of text on a website or graphic. By leaving enough space between blocks of text, you can prevent the text from appearing cluttered and more difficult to read.
- Enhancing aesthetics: The use of white space can help a design appear more aesthetically pleasing overall. It gives a website or graphic a clean, organic look that can give the impression of elegance and sophistication.
- Creating balance: White space can help make a website or graphic look more balanced and symmetrical. By harmonising the space around different elements, you can achieve an overall balanced design.
- Better navigation: The use of white space can improve navigation on a website. By creating gaps between different navigation elements, you can help the viewer to find their way around more easily.
- Reduction of distractions: White space can help reduce visual distractions on a website or graphic. By separating certain elements, you can prevent the viewer from being overwhelmed and losing focus.
- Facilitating perception: The use of white space can facilitate the perception of content. By leaving enough space between different elements, the content can be better understood.
- Improving the user experience: A well thought-out use of white space can improve the user experience on a website. By optimising the space around various elements, you can increase usability and provide visitors with a pleasant experience.
- Better conversions: Thoughtful use of white space can also help increase conversion rates on a website. By optimising the space around call-to-action buttons and directing the viewer's focus to specific elements, you can increase the likelihood that the viewer will perform a desired action.
Fresh on the net: Menopause counsellor Ulrike Platt
When women's fluctuating hormones turn everything upside down, when their feelings and moods take them on a rollercoaster ride, they may want a companion who takes their questions seriously. Someone who listens to them and works with them to find answers and solutions. Ulrike Platt - the expert for the menopause - provides this counselling for women in transition.
I was very happy to create an appealing website (and matching business cards, of course) for this topic, which has received little attention up to now, so that this often drastic experience for women becomes more present in social dialogue.
SIMPLY BEASTLY!
New signage for one of my most loyal customers, the Wildlife park in Kommern. The large information boards are attractive and easy to read, even for younger visitors to the park, and provide lots of details about the individual animal species.
Fresh on the net: FV 1922 Daufenbach e.V.
Daufenbach has been chasing after the round leather for more than 100 years now. In addition to the traditional football section, the club also offers gymnastics, football golf and even hip hop! The latter was established in 2022 and is very popular with 6 to 17-year-olds in the region. This means that dusty club life is finally a thing of the past. Of course, this breath of fresh air also includes a modern website and various advertising and PR measures, which I was happy to contribute and wish all the best for the future!
Workbook on the topic "Europe and us"
It was a great pleasure to be able to work for the Didactics of Social Sciences department at Trier University again: The school workbook on the topic of "Europe and us" provides information on the Greater Region, its location and its function in Europe. Above all, however, it is intended to give pupils the opportunity to explore and investigate for themselves. I have created the corresponding layout and hope that this will motivate the young researchers particularly well!
News from the Düren district
This year, the district of Düren is celebrating its 50th anniversary. To celebrate these five exciting decades with the citizens, an extensive programme has been put together that will run throughout the year. One of the first events was the open day at the Aldenhoven Testing Centre (ATC). Here you could take a look behind the scenes and find out more about the future of mobility - combined with everything for your physical well-being and a live music programme on a large stage. I was happy to design the posters and flyers for this event.
Tips & Tricks No. 10
In the "neunmalklug" section, I publish tips, tricks and technical information about graphic and web design at irregular intervals. Today:
What makes a good website?
A good company website is crucial to the success of a business in the digital age. Here are 9 recommendations that can help you design a successful website:
- Define your target group: Before you design your website, you should be clear about your target group. Who are your customers? What are their needs and expectations? Customise your website to this target group.
- Clear structure: A clear structure and navigation are important so that visitors can quickly find what they are looking for. A simple menu structure that covers the most important areas of your website makes it easier to navigate.
- Content: Provide high quality content that appeals to your target audience. It should not only be informative, but also appealing and easy to understand. Also use images and videos to liven up your content.
- Mobile optimisation: More and more people are using mobile devices to surf the internet. Make sure your website is optimised for all devices, including smartphones and tablets.
- Fast loading times: A fast loading time is crucial for the success of your website. Optimise your images and use a reliable hosting platform to ensure that your website loads quickly.
- SEO: Search engine optimisation is an important factor for the success of your website. Make sure that your website is optimised with relevant keywords and meta tags to rank well in search engine results.
- Social media integration: Link your website to your social media channels to increase your reach and encourage visitors to share your content on social networks.
- Contact options: Make sure that visitors can easily get in touch with you. Add a contact page and offer various contact options, such as telephone, e-mail and contact form.
- Up-to-date: Keep your website up-to-date by regularly adding new content and updating existing content. An outdated website can deter visitors and damage your credibility.
Local patriotism
With the diligent support of the Sinzenich village community I was allowed to create ten more information boards in my former home village. The trail to the nature reserves in and around Sinzenich offers lots of new information on the unique flora and fauna as well as a marvellous view of the Zülpicher Börde from the hiking hut and a visit to the forest chapel on the Eulenberg. It is the second section of the Sinzenich natural history circular route and starts behind Sinzenich Castle at the bridge over the Rotbach near Linzenicher Straße (L178).
Work on this second circular trail, the route of which is already shown here, is currently in the final stages. As soon as the new information boards are in place, they will be posted here.
All logos/proprietary names/trademarks and graphics/photos shown are for illustration and reference purposes only and are the sole property of the respective owner/originator or copyright holder. The inclusion of hyperlinks to external sites is, as is usual on the Internet, for reference purposes only and does not constitute a recommendation or endorsement of the respective offer by vh-crossmedia | Volker Heupel. Liability, in particular for any damage or consequences arising from the use of the offer, is excluded - vh-crossmedia | Volker Heupel is not responsible for the content of websites to which direct or indirect reference is made via links. If, in your opinion, there is questionable content or content that violates applicable law, please inform me so that the relevant information can be updated or removed.
